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      • August 2003 (Revised August 2006)
      • Case

      I've Got Rhythm: Selling Cardiac Rhythm Management Devices

      By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain
      The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details
      Keywords: Health Care and Treatment; Marketing Strategy; Industry Structures; Sales; Salesforce Management; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., William Lagor, Christopher Perry, and Scott St. Germain. "I've Got Rhythm: Selling Cardiac Rhythm Management Devices." Harvard Business School Case 304-012, August 2003. (Revised August 2006.)
      • August 2003
      • Case

      Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard

      By: Rebecca Henderson and Nancy Confrey
      For 20 years, Mercury Computer Systems has thrived, providing products and services that support ultrafast processing of real time data. Now Jay Bertelli, the CEO, faces a critical question: How can the firm compete once the standards on which its products are based... View Details
      Keywords: Analytics and Data Science; Open Source Distribution; Strategic Planning; Competitive Strategy; Competitive Advantage; Information Technology; Information Technology Industry
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      Henderson, Rebecca, and Nancy Confrey. "Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard." Harvard Business School Case 704-424, August 2003.
      • August 2003
      • Case

      BRAC and Aarong Commercial Brands, The

      By: John A. Quelch
      BRAC is the world's largest NGO and has recently initiated a number of successful profit-making commercial enterprises, ranging from dairy processing to vegetable exports, as well as a university. Explores the tensions and benefits of a major nonprofit entering the... View Details
      Keywords: Business or Company Management; Commercialization; For-Profit Firms; Non-Governmental Organizations
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      Quelch, John A., and Nathalie Laidler. "BRAC and Aarong Commercial Brands, The." Harvard Business School Case 504-013, August 2003.
      • July 2003 (Revised March 2004)
      • Case

      XM Satellite Radio (A)

      By: David B. Godes and Elie Ofek
      XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
      Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
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      Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
      • June 2003 (Revised March 2006)
      • Case

      Modi-Revlon

      By: Rohit Deshpande and Seth Schulman
      The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority... View Details
      Keywords: Business Subsidiaries; Marketing Strategy; Product Launch; Product Design; Value Creation; India
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      Deshpande, Rohit, and Seth Schulman. "Modi-Revlon." Harvard Business School Case 503-104, June 2003. (Revised March 2006.)
      • May 2003
      • Case

      Environmental Defense

      By: Forest L. Reinhardt
      Analyzes the strategy and management of Environmental Defense, a leading environmental advocacy group, emphasizing the group's activity in the energy and agribusiness industries. From a strategy formulation standpoint, the case encourages students to think of the... View Details
      Keywords: Strategy; Nonprofit Organizations; Energy; Relationships; Agribusiness; Agriculture and Agribusiness Industry; Energy Industry
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      Reinhardt, Forest L. "Environmental Defense." Harvard Business School Case 703-029, May 2003.
      • May 2003
      • Case

      Renault-Nissan Alliance, The

      By: Michael Y. Yoshino and Perry Fagan
      On Wednesday, May 29, 2002, the board of directors of Renault-Nissan BV (RNBV) met for the first time to discuss the state of the alliance between Renault SA and Nissan Motors-two of the world's largest automakers. RNBV was a 50/50 joint venture company established in... View Details
      Keywords: Joint Ventures; Global Strategy; Organizational Culture; Alliances; Business or Company Management; Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Auto Industry
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      Yoshino, Michael Y., and Perry Fagan. "Renault-Nissan Alliance, The." Harvard Business School Case 303-023, May 2003.
      • 2003
      • Conference Paper

      Follow the Money: What Really Drives Technology Innovation in Construction

      By: John D. Macomber
      Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
      Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
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      Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
      • February 2003 (Revised May 2003)
      • Case

      Accel Partners' European Launch

      By: G. Felda Hardymon and Josh Lerner
      In spring 2001, with the venture market crashing all around, the London office of Accel Partners, a major west coast venture capital firm, needs to make a decision about investing in an Irish software company. As the first investment of the new European operation, the... View Details
      Keywords: Investment; Growth and Development Strategy; Venture Capital; Global Strategy; Decision Choices and Conditions; Expansion; Management Practices and Processes; Partners and Partnerships; Financial Services Industry; London; United States
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      Hardymon, G. Felda, and Josh Lerner. "Accel Partners' European Launch." Harvard Business School Case 803-021, February 2003. (Revised May 2003.)
      • February 2003 (Revised May 2008)
      • Case

      AFP Provida

      By: Michael E. Porter, Arturo L. Condo and Andrea Prado
      Describes the evolution of AFP Provida, one of the early entrants into the Chilean pension fund system established in 1981. By 1999, AFP Provida was not only the largest pension fund administrator in Chile, but also the largest in Latin America in terms of number of... View Details
      Keywords: Developing Countries and Economies; Globalized Firms and Management; Industry Clusters; Competitive Advantage; Expansion; Financial Services Industry; Chile
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      Porter, Michael E., Arturo L. Condo, and Andrea Prado. "AFP Provida." Harvard Business School Case 703-424, February 2003. (Revised May 2008.)
      • January 2003 (Revised September 2007)
      • Background Note

      A Note on Racing to Acquire Customers

      By: Thomas R. Eisenmann
      Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
      Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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      Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
      • December 2002 (Revised June 2003)
      • Case

      Vignette: The Rebar Dilemma

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Martin Smith, a new associate at an LBO firm, must respond to a problem posed by his boss, based on an historical deal that suddenly came undone. After months of negotiation, his firm's plan to buy a bankrupt competitor of one of its portfolio companies and close it... View Details
      Keywords: Leveraged Buyouts; Insolvency and Bankruptcy; Competition; Growth and Development Strategy; Business or Company Management
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Vignette: The Rebar Dilemma." Harvard Business School Case 803-091, December 2002. (Revised June 2003.)
      • November 2002 (Revised March 2010)
      • Case

      The Newsprint Industry

      By: Ramon Casadesus-Masanell, Nabil I. Al-Najjar and James Pyke
      Describes the 1990s consolidation on the newsprint industry. Questions whether consolidation will ever deliver on its promise. Whereas some industry observers maintain that the effects of consolidation are already visible, others argue that further consolidation is... View Details
      Keywords: Five Forces Framework; Duopoly and Oligopoly; Monopoly; Mathematical Methods; Competition; Consolidation; Pulp and Paper Industry
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      Casadesus-Masanell, Ramon, Nabil I. Al-Najjar, and James Pyke. "The Newsprint Industry." Harvard Business School Case 703-404, November 2002. (Revised March 2010.)
      • October 2002
      • Teaching Note

      Strategy in Emerging Markets (TN)

      By: Tarun Khanna
      Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic... View Details
      Keywords: Framework; Global Range; Local Range; Globalized Firms and Management; Body of Literature; Emerging Markets; Africa; Asia; Latin America
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      Khanna, Tarun. "Strategy in Emerging Markets (TN)." Harvard Business School Teaching Note 703-430, October 2002.
      • September 2002 (Revised January 2003)
      • Case

      Dimensional Fund Advisors, 2002

      By: Randolph B. Cohen
      Dimensional Fund Advisors (DFA) is an investment management firm that prides itself on basing its investment strategies on sound academic research. Many of the best-known finance research papers of the past two decades (especially those by Eugene Fama and Kenneth... View Details
      Keywords: Knowledge Use and Leverage; Research; Success; Investment; Financial Services Industry
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      Cohen, Randolph B. "Dimensional Fund Advisors, 2002." Harvard Business School Case 203-026, September 2002. (Revised January 2003.)
      • Other Article

      What Do We Know About Variance in Accounting Profitability?

      By: Anita M. McGahan and Michael E. Porter
      In this paper, we analyze the variance of accounting profitability among a broad cross-section of firms in the American economy from 1981 to 1994. The purpose of the analysis is to identify the importance of year, industry, corporate-parent, and business-specific... View Details
      Keywords: Strategy; United States
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      McGahan, Anita M., and Michael E. Porter. "What Do We Know About Variance in Accounting Profitability?" Management Science 48, no. 7 (July 2002): 834–851.
      • April 2002
      • Case

      Ocular

      By: Paul A. Gompers, Gregor M. Andrade and Jonathan Man
      Concerns the decision of Ed Kennedy, co-founder of Ocular Networks, as he decides what financing strategy his firm should take. The venture capital and public markets for telecommunications start-ups had dried up and Kennedy must decide whether to cut costs and raise... View Details
      Keywords: Acquisition; Business Startups; Decisions; Venture Capital; Cost Management; Business Strategy; Telecommunications Industry
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      Gompers, Paul A., Gregor M. Andrade, and Jonathan Man. "Ocular." Harvard Business School Case 202-118, April 2002.
      • April 2002
      • Case

      Pallotta TeamWorks

      By: Allen S. Grossman and Elizabeth Kind
      Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for... View Details
      Keywords: For-Profit Firms; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Social Marketing; Marketing Strategy; Service Industry; Consulting Industry; United States
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      Grossman, Allen S., and Elizabeth Kind. "Pallotta TeamWorks." Harvard Business School Case 302-089, April 2002.
      • March 2002
      • Teaching Note

      Strategy of the Firm Under Regulatory Review: The Case of Chilectra TN

      By: Rafael M. Di Tella and Alexander Dyck
      Teaching Note for (9-702-025). View Details
      Keywords: Utilities Industry; Chile
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      Di Tella, Rafael M., and Alexander Dyck. "Strategy of the Firm Under Regulatory Review: The Case of Chilectra TN." Harvard Business School Teaching Note 702-058, March 2002.
      • January 2002 (Revised January 2004)
      • Case

      Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

      By: David B. Yoffie and Yusi Wang
      Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
      Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
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