Publications

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16 May 2024
News

On the Job

Shamrock factory on Lake Erie. I also worked with her on Bonnie Bell, which is a cosmetics company, and a marketing plan for this new startup called Leggs, which did pantyhose. Then I worked for... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

hiring net, Choudhury points out. “There was a recent report that the diversity of [Twitter’s] workforce has gone up because of work-from-anywhere. If a company allows working from anywhere, then you can hire from anywhere,” he says. “You're no longer constrained to... View Details

Keywords: by Kara Baskin

07 Apr 2015
News

Warrior Spirit

martial arts for the last 5,000 years, and MMA is a sport that is intuitively grasped, like hockey is for Canadians. But until now, no one here has tried to commercialize martial arts for the masses.” As a catchall Cui adds, “Asia” doesn’t really capture the diversity... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

April 2009 (Revised May 2017)
Case

Skyhook Wireless

By: Shikhar Ghosh and Thomas R. Eisenmann

Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could finally give Skyhook an anchor customer. Ted and his team have worked for three years to build a new... View Details

Keywords: Mobile and Wireless Technology; Information Technology; Business Ventures; Business Startups; Technology Industry

December 2006 (Revised August 2008)
Case

Pervasis Therapeutics, Inc.

By: Robert F. Higgins and Virginia Fuller

In May 2005, Steve Bollinger was about to become president and chief operating officer of Pervasis Therapeutics, a small cell therapy start-up in Cambridge, Mass. If proven successful, Pervasis' product, Vascugel, could change the way vascular disease is treated and... View Details

Keywords: Business Startups; Venture Capital; Financial Strategy; Governing Rules, Regulations, and Reforms; Health Care and Treatment; Health Testing and Trials; Health Industry; Cambridge

Web

Entrepreneurial Support - Business & Environment

overcome them in order to drive impact at scale. For the full listing, click here . HBS EC Course - Public Entrepreneurship - Mitchell Weiss This course is designed for students who may found, join, or fund private startup companies that... View Details

Web

Organizational Leadership Course | HBS Online

are experiencing me, and less averse to having difficult conversations. Juliana Casale Head of Marketing at Crazy Egg Learn to lead at scale and mobilize your employees as you transition your business from a View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

two locations shared knowledge of palm oil production even as they competed for market share—a contest that Malaysia eventually won thanks to its more stable political climate and higher quality of institutions. “Because the Malaysian... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

16 Aug 2018
News

Working with a Giver’s Spirit

“The mission statement of Endeavor is to create an economic multiplier effect in markets where it’s difficult for small entrepreneurs to become really large and successful,” says Ayala. “And the way they create this multiplier effect is... View Details

Keywords: Constantine von Hoffman

Web

Bringing a Taste of Japan to the World - Global Activities 2020

start of an unexpected educational journey. With a background in artificial intelligence and finance, Sasago thought launching a software or fintech startup might be in his future. But shortly after arriving on campus in 2018, he... View Details

November 1991 (Revised October 1995)
Case

Calyx & Corolla

By: Walter J. Salmon and David Wylie

Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details

Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious... View Details

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details

Keywords: by Kristen Senz

June 2018
Case

Meridian Systems

By: Frank V. Cespedes and Michael J. Roberts

The Meridian Systems case focuses on a start-up in the restaurant point of sale (POS) systems market. In early 2018, Meridian is getting ready to roll out a POS system based on a new technology—a tablet-based, Wi-Fi-enabled POS system (the "tablet" system, or... View Details

Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy

October 2023 (Revised February 2024)
Case

Bizongo and e-B2B in India

By: Álvaro Rodríguez Arregui and Radhika Kak

Bizongo, an Indian e-B2B platform was co-founded by three college graduates in 2015 with the goal of creating the "Alibaba of India" when the B2B e-commerce landscape was practically non-existent. The founders saw a significant opportunity in connecting mid-sized... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Digital Platforms; E-commerce; Business Strategy; India

01 Mar 2023
News

Step Change

had long been part of the cultural mindset. Today’s startup scene in Egypt is hopping. Venture capital funding reached $491 million in 2021, with a compounded annual growth rate of 117 percent between 2017 and 2021, according to Magnitt.... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

27 Oct 2009
First Look

First Look: October 27

of a market mechanism to draw out knowledge from diverse external sources to solve internal problems. Creating Common Ground: Propositions about Effective Intergroup Leadership Author: Rosabeth M. Kanter Publication: In Crossing the... View Details

Keywords: Martha Lagace

April 2011 (Revised June 2011)
Case

Internet Securities, Inc.: Path to Sustainability

By: Lynda M. Applegate, William R. Kerr and Ryan Johnson

Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details

Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation