Filter Results:
(1,495)
Show Results For
- All HBS Web
(1,495)
- People (10)
- News (412)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (483)
Show Results For
- All HBS Web
(1,495)
- People (10)
- News (412)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (483)
- August 2018 (Revised June 2025)
- Case
Facebook—Can Ethics Scale in the Digital Age?
By: George A. Riedel and Carin-Isabel Knoop
Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details
Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media
Riedel, George A., and Carin-Isabel Knoop. "Facebook—Can Ethics Scale in the Digital Age?" Harvard Business School Case 319-030, August 2018. (Revised June 2025.)
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
Stay beautiful”—went viral on social media in 2013. (See illustration below) Campaign ad featuring Indian actress Nandita Das protesting skin-lightening creams. Source: Women of Worth, courtesy Rohit... View Details
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details
- 17 Jan 2023
- Book
Good Companies Commit Crimes, But Great Leaders Can Prevent Them
officials. Soltes turns his hand to corporate crime after making a media splash with his 2016 book, Why They Do It: Inside the Mind of a White-Collar Criminal. Based on personal visits, letters, and phone calls with 48 disgraced... View Details
Keywords: by Lane Lambert
- 11 May 2023
- News
How FOMO Became a Fixture
It's rare for a day to go by when the term FOMO (short for "fear of missing out") isn't shared on TV, social media, or any other media we consume. But where did FOMO come from? In this interview, Patrick... View Details
- 02 May 2019
- Sharpening Your Skills
How To Ask Better Questions
not in having all the right answers, but rather in asking the right questions. Teaching The DealShowing emotion, asking questions, and understanding your own strengths and weaknesses can be key to a successful agreement. About the Author Kristen Senz is a writer and... View Details
Keywords: by Kristen Senz
- 01 Aug 1998
- News
Spangler Family Gift Endows New Campus Center
a post office, the Coop, a travel center, and automated bank-teller machines. The top floor of the building will house over twenty "project rooms," sized for meetings of up to ten people and equipped with technology and media service... View Details
Keywords: Nancy O. Perry
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details
- 28 Sep 2020
- Research & Ideas
How Leaders Can Navigate Politicized Conversations and Inspire Collaboration
author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. . [Image: isayildiz] Related Reading How To Ask Better Questions It’s Not Nagging: Why Persistent,... View Details
Keywords: by Kristen Senz
- 22 Feb 2022
- News
Breaking News
phone can tweet their rage about a late flight or bad meal, it’s possible that social media could pick up some of the reputational costs that newspapers provide, he says. But those studies have yet to be... View Details
- 01 Dec 2023
- News
Happier-ness at Work
Professor Arthur Brooks and Oprah Winfrey get the good news/bad news out of the way on page 5 of their new book, Build the Life You Want: The Art and Science of Getting Happier. “If the secret to total happiness existed, we would have all found it by now,” they write.... View Details
- Web
Leadership - Health Care
engagement. She also oversees content strategy for the Health Care Initiative’s social media channels and website, highlighting key developments in health care, faculty research, and industry trends. Before... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before,... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war) and outspending on television... View Details
Keywords: by John A. Quelch
- March 2014
- Teaching Note
The Weather Company
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details
- Web
Industry Information - Alumni
verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the US and Canada.... View Details