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Publications

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      • Faculty Publications  (2,100)

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      • 2018
      • Chapter

      Work and Workplace

      By: Kai Ruggeri, Jana Berkessel, Jascha Achterberg, Gerhard M. Prinz, Alessandra Luna-Navarro, Jon M. Jachimowicz and A. V. Whillans
      Work is a major part of many lives. While individual experiences with work will differ—from how long we work to what jobs we have and to what extent we enjoy them—almost everyone is affected by employment, whether they have a job or not. Decades of research in the... View Details
      Keywords: Workplace; Behavioral Insights; Retirement Savings; Working Conditions; Employees; Performance; Happiness; Health; Job Search; Change
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      Ruggeri, Kai, Jana Berkessel, Jascha Achterberg, Gerhard M. Prinz, Alessandra Luna-Navarro, Jon M. Jachimowicz, and A. V. Whillans. "Work and Workplace." Chap. 9 in Behavioral Insights for Public Policy: Concepts and Cases, edited by Kai Ruggeri, 156–173. New York: Routledge, 2018.
      • July 2018
      • Case

      LIXIL Group Corporation: Building a New Company in an Old Industry

      By: Boris Groysberg and Akiko Kanno
      In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
      Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Manufacturing Industry; Japan
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      Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
      • July 2018
      • Teaching Note

      Verizon 2018

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details
      Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Organizational Culture; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Verizon 2018." Harvard Business School Teaching Note 319-031, July 2018.
      • July 2018 (Revised September 2018)
      • Case

      Donald Trump and the Tax Cuts and Jobs Act

      By: Matthew Weinzierl and Robert Scherf
      In January 2018, President Donald Trump was full of optimism. He had just signed the most substantial legislation of his young presidency, the Tax Cuts and Jobs Act (TCJA), making major changes to the tax code. Echoing his campaign slogan—Make America Great Again—Trump... View Details
      Keywords: Taxation; Jobs and Positions; Government and Politics; Public Opinion; United States
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      Weinzierl, Matthew, and Robert Scherf. "Donald Trump and the Tax Cuts and Jobs Act." Harvard Business School Case 719-002, July 2018. (Revised September 2018.)
      • 2019
      • Working Paper

      The Creative Consulting Company

      By: Robert S. Kaplan, Richard Nolan and David P. Norton
      During the past 50 years, several consulting companies introduced important new ideas that extended management theory and improved management practice. This paper draws upon public sources and the authors’ personal experiences to describe how three management... View Details
      Keywords: Management; Theory; Practice; Performance Improvement; Innovation and Management; Consulting Industry
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      Kaplan, Robert S., Richard Nolan, and David P. Norton. "The Creative Consulting Company." Harvard Business School Working Paper, No. 19-001, July 2018.
      • July 2018
      • Article

      Revisiting the Classical View of Benefit-Based Taxation

      By: Matthew Weinzierl
      This article incorporates into modern optimal tax theory the classical logic of benefit‐based taxation in which an individual's benefit from the activities of the state is tied to his or her income‐earning ability. First‐best optimal policy is characterized... View Details
      Keywords: Taxation; Theory; Policy
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      Weinzierl, Matthew. "Revisiting the Classical View of Benefit-Based Taxation." Economic Journal 128, no. 612 (July 2018): F37–F64. (Also Harvard Business School Working Paper, No. 14-101, April 2014.)
      • June 2018 (Revised February 2019)
      • Teaching Note

      Rose Electronics Distributing Company

      By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
      Itamar Frankenthal (HBS ’13) wanted a $4.5 million bank loan to partially finance his planned acquisition of a small company, Rose Electronics. He received nine proposals which varied widely in term, interest rate, amortization schedule, and covenants. Frankenthal had... View Details
      Keywords: Financing and Loans; Acquisition; Decision Making; Electronics Industry
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      Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "Rose Electronics Distributing Company." Harvard Business School Teaching Note 218-123, June 2018. (Revised February 2019.)
      • June 2018
      • Case

      Burton Sensors, Inc.

      By: William E. Fruhan and Wei Wang
      Burton Sensors presents a realistic situation where a small, rapidly growing, and profitable temperature sensor original equipment manufacturer (OEM) reaches its debt capacity and seeks equity financing to sustain high growth. The president of the company must decide... View Details
      Keywords: Financing and Loans; Acquisition; Investment; Financial Strategy; Decision Choices and Conditions
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      Fruhan, William E., and Wei Wang. "Burton Sensors, Inc." Harvard Business School Brief Case 918-539, June 2018.
      • June 2018 (Revised August 2019)
      • Case

      Qualcomm Inc., 2019

      By: David B. Yoffie and Andrew S. Choi
      This case is set in mid-2019, when Qualcomm was struggling with unwanted take-over battles, fights with Apple and the Chinese government, and internal dissension on the board of directors. Ten years earlier Qualcomm was hailed as a monopoly on CDMA technologies and... View Details
      Keywords: Technology Cycles; Strategy; Competitive Advantage; Intellectual Property; Information Technology; Standards; Business Model; Organizational Change and Adaptation; Telecommunications Industry; Semiconductor Industry
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      Yoffie, David B., and Andrew S. Choi. "Qualcomm Inc., 2019." Harvard Business School Case 718-514, June 2018. (Revised August 2019.)
      • June 2018 (Revised October 2020)
      • Case

      Global Brand Management of Anheuser Busch InBev's Budweiser

      By: Jill Avery
      Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
      Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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      Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
      • June 2018
      • Case

      Verona Group

      By: Robert L. Simons and Sarah Abbott
      Are a salesperson's struggles her own fault or the result of a problematic job design? Anna George works as a salesperson at Verona Group, a company that designs and wholesales high-end women's apparel. She had spent nearly 20 years in sales with another fashion label... View Details
      Keywords: Jobs and Positions; Design; Analysis; Performance; Measurement and Metrics; Salesforce Management; Organizational Design
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      Simons, Robert L., and Sarah Abbott. "Verona Group." Harvard Business School Brief Case 918-531, June 2018.
      • June 2018
      • Teaching Note

      Zurich Insurance

      By: Boris Groysberg, David Lane and Joni Coughlin
      This teaching note addresses six cases in the Zurich Insurance series, the overview case (HBS No. 417-035) and five cases focused on particular change efforts (HBS Nos. 417-036 through 417-040).
      Zurich Insurance was undergoing organizational change after... View Details
      Keywords: Managing Change; Organizational Behavior; Diversity Management; Organizational Architecture; Recruiting; Succession Planning; Management; Organizational Culture; Organizational Change and Adaptation; Leading Change; Human Capital; Human Resources; Insurance; Leadership; Diversity; Organizational Structure; Recruitment; Leadership Development; Management Succession; Insurance Industry
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      Groysberg, Boris, David Lane, and Joni Coughlin. "Zurich Insurance." Harvard Business School Teaching Note 418-071, June 2018.
      • June 2018 (Revised January 2020)
      • Case

      Voice War: Hey Google vs. Alexa vs. Siri

      By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
      By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details
      Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry
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      Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018. (Revised January 2020.)
      • June 2018 (Revised January 2019)
      • Case

      Membership Rewards® from American Express

      By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
      Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
      Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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      Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
      • Article

      Enacting Rituals to Improve Self-control

      By: D. A. Tian, J. Schroeder, G. Haubl, J. Risen, M. I. Norton and F. Gino
      Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this... View Details
      Keywords: Behavior; Perception; Personal Characteristics; Health
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      Tian, D. A., J. Schroeder, G. Haubl, J. Risen, M. I. Norton, and F. Gino. "Enacting Rituals to Improve Self-control." Journal of Personality and Social Psychology 114, no. 6 (June 2018): 851–876.
      • 2018
      • Working Paper

      Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change

      By: Michael Lee, Melissa Mazmanian and Leslie Perlow
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      Lee, Michael, Melissa Mazmanian, and Leslie Perlow. "Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change." Working Paper, June 2018.
      • Article

      Good Markets (Really Do) Make Good Neighbors

      By: Scott Duke Kominers
      This article gives a (very) brief exposition of what market design is, along with four examples of market design in action. Loosely themed after Robert Frost’s poem “Mending Wall,” the examples demonstrate ways in which market design can break barriers—physical,... View Details
      Keywords: Market Design; Economics; Theory; Change; Society
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      Kominers, Scott Duke. "Good Markets (Really Do) Make Good Neighbors." ACM SIGecom Exchanges 16, no. 2 (June 2018).
      • May 2018
      • Case

      Environmental Platform LEEDership at USGBC

      By: Michael W. Toffel, Timothy S. Simcoe and Aldo Sesia
      By 2018, it was clear that U.S. Green Building Council (USGBC) had significantly contributed to the growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design... View Details
      Keywords: Environmental Sustainability; Standards; Business Model; Leadership; Problems and Challenges; Construction Industry; Green Technology Industry
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      Toffel, Michael W., Timothy S. Simcoe, and Aldo Sesia. "Environmental Platform LEEDership at USGBC." Harvard Business School Case 618-027, May 2018.
      • May 2018 (Revised June 2018)
      • Case

      Ashar Group: Brokers and Co-opetition in the Life Settlement Industry

      By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
      Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is, however, increasingly being challenged by consumer-direct models, led by major providers... View Details
      Keywords: Insurance; Investment; Markets; Competitive Strategy; Cooperation; Financial Services Industry
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      Braun, Alexander, Lauren H. Cohen, Christopher J. Malloy, and Jiahua Xu. "Ashar Group: Brokers and Co-opetition in the Life Settlement Industry." Harvard Business School Case 218-109, May 2018. (Revised June 2018.)
      • May–June 2018
      • Article

      Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition

      By: Sandra J. Sucher and Shalene Gupta
      Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost... View Details
      Keywords: Job Cuts and Outsourcing; Organizational Change and Adaptation; Employees; Transition; Strategic Planning
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      Sucher, Sandra J., and Shalene Gupta. "Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition." Harvard Business Review 96, no. 3 (May–June 2018): 122–129.
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