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Show Results For
- All HBS Web
(3,002)
- People (4)
- News (676)
- Research (1,684)
- Events (21)
- Multimedia (31)
- Faculty Publications (979)
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- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- 28 Aug 2023
- Research & Ideas
How Workplace Wellness Programs Can Give Employees the Energy Boost They Need
strategy to improve performance and drive bottom-line results. You Might Also Like: Your Best Employees Are Burning Out: A Framework for Retaining Talent Are Your Employees Passing Up Incentives? Try Promoting the Programs More Building... View Details
Keywords: by Hise Gibson
- May 2020
- Case
Trust Merchant Bank
By: Ramon Casadesus-Masanell, Pippa Tubman Armerding, Dilyana Karadzhova Botha and Salim Dewji
Trust Merchant Bank (TMB), a leading bank in the Democratic Republic of Congo (DRC), needs to decide whether to enter the soon-to-be-liberalized insurance industry. Since its founding in 2004, TMB has played a pivotal role in reshaping the DRC banking landscape by... View Details
Keywords: Retail Banking; Financial Services; Financial Inclusion; Turnaround; Fintech; Banks and Banking; Financial Condition; Insurance; Corporate Strategy; Expansion; Business Model; Family Business; Entrepreneurship; Information Technology; Monopoly; Banking Industry; Insurance Industry; Africa; Congo, Democratic Republic of the
Casadesus-Masanell, Ramon, Pippa Tubman Armerding, Dilyana Karadzhova Botha, and Salim Dewji. "Trust Merchant Bank." Harvard Business School Case 720-449, May 2020.
- October 2013
- Article
The Costs of Favoritism: Is Politically-Driven Aid Less Effective?
By: Axel Dreher, Stephan Klasen, James Vreeland and Eric Werker
As is now well documented, aid is given for both political as well as economic reasons. The conventional wisdom is that politically motivated aid is less effective in promoting developmental objectives. We examine the ex-post performance ratings of World Bank projects... View Details
Keywords: World Bank; Aid Effectiveness; Political Influence; United Nations Security Council; International Finance; Prejudice and Bias; Outcome or Result; Projects; Government and Politics; Power and Influence
Dreher, Axel, Stephan Klasen, James Vreeland, and Eric Werker. "The Costs of Favoritism: Is Politically-Driven Aid Less Effective?" Economic Development and Cultural Change 62, no. 1 (October 2013).
- 2008
- Chapter
I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a... View Details
- February 2005
- Article
Portrait of a Failed Rebellion: An Account of Rational, Sub-optimal Violence in Western Uganda
By: Lucy Hovil and Eric D. Werker
While newspaper reports typically describe anti-civilian violence in civil war as resulting from hatred or anarchy, there is an emerging literature that interprets these processes as calculated, strategic actions of war makers. We argue that this literature... View Details
Hovil, Lucy, and Eric D. Werker. "Portrait of a Failed Rebellion: An Account of Rational, Sub-optimal Violence in Western Uganda." Rationality and Society 17, no. 1 (February 2005): 5–34.
- 11 Sep 2007
- First Look
First Look: September 11, 2007
and reveals how to recruit, nurture, and promote this special type of leader. With a healthy supply of qualified internal candidates, companies get the leadership they need—when they need it. Who Killed Health Care? America's $2 Trillion... View Details
Keywords: Martha Lagace
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
biggest discrepancy between supply and demand for taxis. They then launched during times when that demand was likely to be the highest, for example during the holidays when people tend to stay out late partying. It also ran promotions... View Details
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
talent, and in doing so, you are both respecting the past by acknowledging those who brought the organization to the dance and helped it rise to where it is today. But at the same time, you are investing in the future. Promoting... View Details
Keywords: by John Quelch
- 01 Nov 2021
- What Do You Think?
How Long Does It Take to Improve an Organization’s Culture?
Sure the Right People End Up with Power in Organizations? The right culture, hiring and promotion processes, peer evaluations, and firing policies will ensure that power ends up in the right hands in organizations. That’s the sum of most... View Details
Keywords: by James Heskett
- Research Summary
Compensatory Transfers in Collective Decision Making
By: Jerry R. Green
Jerry R. Green is studying mechanisms that can be employed to promote efficient collective decisions while providing justifiable compensation to participants who favor different, less efficient alternatives. This type of decision problem is pervasive in business,... View Details
- January 2022 (Revised October 2023)
- Case
OneTen: One Million Careers for Black Talent (A)
By: Boris Groysberg, V. Kasturi Rangan, Annelena Lobb and Kerry Herman
The OneTen case study examines the nonprofit organization’s origin story. Its founding team includes a roster of corporate superstars—Ken Chenault (former CEO of American Express), Ken Frazier (former CEO of Merck), Charles Phillips (chair of Infor), Ginni Rometty... View Details
Keywords: Change Management; Demographics; Ethics; Organizations; Social Enterprise; Society; Business or Company Management; Nonprofit Organizations
Groysberg, Boris, V. Kasturi Rangan, Annelena Lobb, and Kerry Herman. "OneTen: One Million Careers for Black Talent (A)." Harvard Business School Case 422-018, January 2022. (Revised October 2023.)
- 2008
- Chapter
The Evidence Does Not Speak for Itself: Expert Witnesses and the Organization of DNA-Typing Companies
By: Arthur A. Daemmrich
During the past 15 years, new biotechnology companies have promoted DNA typing as a sophisticated criminal and paternity identification technique. Private testing laboratories produce results that link individuals with crime scenes and fathers to their children.... View Details
- January 2004 (Revised April 2004)
- Case
Excel Academy Charter Middle School, The
This case is set in the summer of 2002 in a recently approved charter middle school in Boston. The school's founders face a choice of compensation plans as they finalize the initial teaching team in the school. In particular, the founders are actively considering two... View Details
Leschly, Stig. "Excel Academy Charter Middle School, The." Harvard Business School Case 804-113, January 2004. (Revised April 2004.)
- 2006
- Working Paper
Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms
By: Modupe Akinola and David A. Thomas
Workforce diversity continues to be a key focus for organizations, driven by globalization of the U.S. economy and the desire for organizations to more accurately reflect the demographic diversity of the US population. Yet, most research on diversity in organizations... View Details
Keywords: Diversity; Globalization; Employees; Retention; Knowledge Sharing; Research; United States
Akinola, Modupe, and David A. Thomas. "Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms." Harvard Business School Working Paper, No. 07-019, September 2006. (Revised August 2008.)
- Article
Course Research: Using the Case Method to Build and Teach Management Theory
By: Clayton M. Christensen and Paul R. Carlile
Some in the Academy have questioned the usefulness of case studies in teaching sound management theory (Shugan 2006). Our research and experience suggests exactly the opposite-that case studies can unite the development of theory with the teaching of it in a single... View Details
Christensen, Clayton M., and Paul R. Carlile. "Course Research: Using the Case Method to Build and Teach Management Theory." Academy of Management Learning & Education 8, no. 2 (June 2009): 240–251.
- Research Summary
"I Read Playboy for the Articles": Justifying and Rationalizing Questionable Preferences
When people behave in ways that might appear selfish, prejudiced or perverted, they engage a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he’s more qualified.” “I promoted Ashley... View Details
- 2021
- Working Paper
Getting Schooled: The Role of Universities in Attracting Immigrant Entrepreneurs
By: Natee Amornsiripanitch, Paul A. Gompers, George Hu and Kaushik Vasudevan
Immigrant founders of venture capital-backed companies have been critical to the entrepreneurial ecosystem. We document the channels through which immigrant founders find their way to the United States and how those channels have changed over time. Immigrants have been... View Details
Amornsiripanitch, Natee, Paul A. Gompers, George Hu, and Kaushik Vasudevan. "Getting Schooled: The Role of Universities in Attracting Immigrant Entrepreneurs." NBER Working Paper Series, No. 28773, May 2021.
- May 2017
- Case
Promontory, Inc.
By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details
Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry
Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
- February 2017
- Case
Clear Channel (A): The Rise, 1972–2003
By: John R. Wells and Gabriel Ellsworth
At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with... View Details
Keywords: Clear Channel; Clear Channel Outdoor; Radio; Outdoor Advertising; Concert Industry; Lowry Mays; Federal Communications Commission; Regulation; Regulations; Regulatory Environment; JCDecaux; Media; Growth Management; Consolidation; Competitive Strategy; Fair Value Accounting; Advertising; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; For-Profit Firms; Entertainment; Music Entertainment; Television Entertainment; Public Equity; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Government Legislation; Business History; Laws and Statutes; Business or Company Management; Growth and Development Strategy; Marketing Channels; Industry Structures; Public Ownership; Problems and Challenges; Sales; Opportunities; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Wireless Technology; Valuation; Media and Broadcasting Industry; Entertainment and Recreation Industry; Advertising Industry; Music Industry; United States; Texas
Wells, John R., and Gabriel Ellsworth. "Clear Channel (A): The Rise, 1972–2003." Harvard Business School Case 717-476, February 2017.