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- Faculty Publications (436)
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- All HBS Web (1,582)
- Faculty Publications (436)
- 15 Jan 2008
- First Look
First Look: January 15, 2008
profitability of a vertically integrated monopoly. We then use our model to compare open and closed standards regimes, to understand how commoditization affects a cluster, to determine the relative profits of platform firms View Details
Keywords: Martha Lagace
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
creating the psychologically safe environment to have these conversations is important, with managers learning how to provide the proper support during these discussions.” 3. Tackle systemic inequality, starting with the corporate culture Many organizations have... View Details
Keywords: by Dina Gerdeman
- February 2007
- Tutorial
Measuring Marketing Performance
By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
from prison, but within three years, two-thirds are rearrested and more than half end up in prison again. Research shows education can change the recidivism game. Incarcerated people who participate in education View Details
- 27 Oct 2008
- Lessons from the Classroom
Achieving Excellence in Nonprofits
to whom the nonprofit is accountable to understand the organization's intentions, so that they can determine in advance whether they want to offer their support, and then assess after the fact whether the... View Details
Keywords: by Sean Silverthorne
- Web
Accounting & Management - Faculty & Research
financial‐statement analysis, link segment data to strategic inflection points, and evaluate leadership communication. July 3, 2025 Article A New Framework for Reducing Healthcare Disparities By: Susanna... View Details
- June 2022
- Teaching Plan
Pacesetters
By: Jeffrey J. Bussgang and Mel Martin
Teaching Plan for HBS Case No. 322-019. City Sealcoating CEO Keith Chaney had just publicly called out the Boston Chamber of Commerce for their slow progress on their supplier diversity program, Pacesetters. Established in 2018 by regional business leaders,... View Details
- 05 Dec 2022
- Research & Ideas
5 Companies Where Employees Move Up the Ladder Fast
assesses America’s 250 largest public companies as ranked by Fortune magazine. “All employers are not created equal in terms of the type of springboard they provide for advancement and that's something that... View Details
Keywords: by Pamela Reynolds
- Web
Finance - Faculty & Research
Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students September 2025 Article Using Satellites and Phones to Evaluate and Promote... View Details
- 13 Aug 2012
- Research & Ideas
When Good Incentives Lead to Bad Decisions
participants' screening effort, their personal assessment of an application's riskiness, and whether the participants decided to issue the loan. At the start of each session, before View Details
- Web
South Asia - Global
September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
ratings to modest imprecision in evaluating underlying risks, and their exposure to systematic risks—that go a long way in explaining the spectacular rise and fall of... View Details
Keywords: Martha Lagace
- Web
Managing the Future of Work
Managing the challenges posed by the changing nature of work Managing the challenges posed by the changing nature of work Multiple forces of change – demographics, technology, automation, globalization – are coming together at an unprecedented pace View Details
- Web
Rock Summer Fellows - Entrepreneurship
Rock Summer Fellows Video Video Key Dates: Applications for the 2025 Rock Summer Fellows Program will open on January 21. Deadline for Rock Founders to apply is March 6. Decisions will be made by April 7. The Rock Summer Fellows program,... View Details
- Web
Podcast - Business & Environment
how IKEA is redesigning iconic products like the Billy bookcase to make them easier to disassemble and repair, how secondhand retail pilot programs at IKEA stores are reaching new customers, View Details
- Web
Marketing - Faculty & Research
twenty-six year old Brazilian fashion brand had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and... View Details
- Program
Senior Executive Leadership Program—China
global context, drive new levels of innovation, and build accountable, high-performance organizations. Key Benefits Taught in both Chinese and English with simultaneous translation, this View Details
- 1998
- Working Paper
Some Evidence on the Optimal Welfare State Based on Subjective Data
By: Rafael Di Tella and Robert MacCulloch
It is often difficult to evaluate all the costs and benefits of the welfare state. This paper suggests an alternative approach based on surveys of citizen satisfaction with welfare programs. In the first part of the paper we estimate the level of unemployment benefits... View Details
- Web
Behavioral Finance & Financial Stability
Bubbles for Fama By: Robin Greenwood , Andrei Shleifer & Yang You FEB 2017 Authors Greenwood, Shleifer, and You evaluate Eugene Fama's claim that stock markets do not exhibit price bubbles using US View Details