Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,582) Arrow Down
Filter Results: (1,582) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,582)
    • People  (2)
    • News  (236)
    • Research  (978)
    • Events  (13)
  • Faculty Publications  (436)

Show Results For

  • All HBS Web  (1,582)
    • People  (2)
    • News  (236)
    • Research  (978)
    • Events  (13)
  • Faculty Publications  (436)
← Page 36 of 1,582 Results →
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

profitability of a vertically integrated monopoly. We then use our model to compare open and closed standards regimes, to understand how commoditization affects a cluster, to determine the relative profits of platform firms View Details
Keywords: Martha Lagace
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Citation
Read Now
Related
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
  • 30 Sep 2019
  • Book

6 Steps to Building a Better Workplace for Black Employees

creating the psychologically safe environment to have these conversations is important, with managers learning how to provide the proper support during these discussions.” 3. Tackle systemic inequality, starting with the corporate culture Many organizations have... View Details
Keywords: by Dina Gerdeman
  • February 2007
  • Tutorial

Measuring Marketing Performance

By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
Citation
Purchase
Related
"Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

from prison, but within three years, two-thirds are rearrested and more than half end up in prison again. Research shows education can change the recidivism game. Incarcerated people who participate in education View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • 27 Oct 2008
  • Lessons from the Classroom

Achieving Excellence in Nonprofits

to whom the nonprofit is accountable to understand the organization's intentions, so that they can determine in advance whether they want to offer their support, and then assess after the fact whether the... View Details
Keywords: by Sean Silverthorne
  • Web

Accounting & Management - Faculty & Research

financial‐statement analysis, link segment data to strategic inflection points, and evaluate leadership communication. July 3, 2025 Article A New Framework for Reducing Healthcare Disparities By: Susanna... View Details
  • June 2022
  • Teaching Plan

Pacesetters

By: Jeffrey J. Bussgang and Mel Martin
Teaching Plan for HBS Case No. 322-019. City Sealcoating CEO Keith Chaney had just publicly called out the Boston Chamber of Commerce for their slow progress on their supplier diversity program, Pacesetters. Established in 2018 by regional business leaders,... View Details
Keywords: Minority-owned Businesses; Procurement; Racial Wealth Gap; Diversity; Small Business; Restructuring; Contracts; Goals and Objectives; Performance Improvement; Performance Evaluation; United States; Massachusetts
Citation
Purchase
Related
Bussgang, Jeffrey J., and Mel Martin. "Pacesetters." Harvard Business School Teaching Plan 822-101, June 2022.
  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

assesses America’s 250 largest public companies as ranked by Fortune magazine. “All employers are not created equal in terms of the type of springboard they provide for advancement and that's something that... View Details
Keywords: by Pamela Reynolds
  • Web

Finance - Faculty & Research

Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students September 2025 Article Using Satellites and Phones to Evaluate and Promote... View Details
  • 13 Aug 2012
  • Research & Ideas

When Good Incentives Lead to Bad Decisions

participants' screening effort, their personal assessment of an application's riskiness, and whether the participants decided to issue the loan. At the start of each session, before View Details
Keywords: by Carmen Nobel; Banking
  • Web

South Asia - Global

September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in... View Details
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

ratings to modest imprecision in evaluating underlying risks, and their exposure to systematic risks—that go a long way in explaining the spectacular rise and fall of... View Details
Keywords: Martha Lagace
  • Web

Managing the Future of Work

Managing the challenges posed by the changing nature of work Managing the challenges posed by the changing nature of work Multiple forces of change – demographics, technology, automation, globalization – are coming together at an unprecedented pace View Details
  • Web

Rock Summer Fellows - Entrepreneurship

Rock Summer Fellows Video Video Key Dates: Applications for the 2025 Rock Summer Fellows Program will open on January 21. Deadline for Rock Founders to apply is March 6. Decisions will be made by April 7. The Rock Summer Fellows program,... View Details
  • Web

Podcast - Business & Environment

how IKEA is redesigning iconic products like the Billy bookcase to make them easier to disassemble and repair, how secondhand retail pilot programs at IKEA stores are reaching new customers, View Details
  • Web

Marketing - Faculty & Research

twenty-six year old Brazilian fashion brand had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and... View Details
  • Program

Senior Executive Leadership Program—China

global context, drive new levels of innovation, and build accountable, high-performance organizations. Key Benefits Taught in both Chinese and English with simultaneous translation, this View Details
  • 1998
  • Working Paper

Some Evidence on the Optimal Welfare State Based on Subjective Data

By: Rafael Di Tella and Robert MacCulloch
It is often difficult to evaluate all the costs and benefits of the welfare state. This paper suggests an alternative approach based on surveys of citizen satisfaction with welfare programs. In the first part of the paper we estimate the level of unemployment benefits... View Details
Keywords: Personal Characteristics; Employment; Surveys; Programs; Government and Politics; Age; Income; Residency; Welfare; Governing Rules, Regulations, and Reforms; Cost vs Benefits; Satisfaction; United Kingdom
Citation
Related
Di Tella, Rafael, and Robert MacCulloch. "Some Evidence on the Optimal Welfare State Based on Subjective Data." Harvard Business School Working Paper, No. 98-092, March 1998.
  • Web

Behavioral Finance & Financial Stability

Bubbles for Fama By: Robin Greenwood , Andrei Shleifer & Yang You FEB 2017 Authors Greenwood, Shleifer, and You evaluate Eugene Fama's claim that stock markets do not exhibit price bubbles using US View Details
  • ←
  • 36
  • 37
  • …
  • 79
  • 80
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.