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Program

The Business of Entertainment, Media, and Sports

Summary Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this... View Details

Keywords: Media & Entertainment; Media & Entertainment

July 2021
Case

Y Combinator

By: John R. Wells

Y Combinator (YC) was a business startup accelerator based in Mountain View, California. Originally founded in Cambridge, Massachusetts, in 2005, by 2021, YC listed 2,830 companies amongst its alumni. More than 80% of these companies were still active, had been... View Details

Keywords: Venture Capital; Growth and Development; Business Startups; Decisions; Strategy

December 2020
Case

Château Margaux: Serving Up the Third Wine

In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details

Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France

March 1974 (Revised June 1995)
Case

First National City Bank Operating Group (B)

By: Jay W. Lorsch

Growth in demands on the bank's "back office" required a totally new approach to management. New stress on systems orientation, objectives, measurement, process design and control has resulted in lower costs, fewer people, and higher quality. Also resulted in fear,... View Details

Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Outcome or Result; Banking Industry

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

Middle managers aren’t going extinct. They’re evolving. Once a wasteland where careers stalled or abruptly ended in layoffs, middle management has adapted and is thriving, seeing double-digit growth in some industries. Managing others is... View Details

Keywords: by Ben Rand

November 2003 (Revised February 2004)
Case

Richmond Events

By: Amy C. Edmondson and Kristin Lieb

The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained,... View Details

Keywords: Conferences; Innovation and Management; Retention; Selection and Staffing; Conflict Management; Growth and Development Strategy; Product Marketing; Service Industry; United Kingdom; Asia

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

September 2002
Case

Abercrombie & Kent

By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy

Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details

Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry

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May 2014
Article

Digital Dark Matter and the Economic Contribution of Apache

By: Shane Greenstein and Frank Nagle

Researchers have long hypothesized that research outputs from government, university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking devices and... View Details

Keywords: Open Source; Apache; Economic Measurement; Digital Economics; Measurement and Metrics; Open Source Distribution; Internet and the Web; Information Technology; Applications and Software; Economic Growth; Research and Development; Web Services Industry; Information Technology Industry; United States

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November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

18 Nov 2014
Working Paper Summaries

Financial Development and Technology Diffusion

Keywords: by Diego Comin & Ramana Nanda

February 2025
Case

Blue Owl Financing of Ping Identity

By: Victoria Ivashina and Srimayi Mylavarapu

In the fall of 2022, Blue Owl Capital's investment committee evaluated a potential investment in the technology sector. The proposed transaction centered on Ping Identity Corporation (“Ping”), a fast-growing identity access management (IAM) software company that was... View Details

December 2012 (Revised August 2013)
Case

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

By: Ray A. Goldberg and Lorin A. Fries

Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details

Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Health Industry

April 2024 (Revised December 2024)
Case

Anthropic: Building Safe AI

By: Shikhar Ghosh and Shweta Bagai

In late 2024, Anthropic, a leading AI safety and research company, achieved a significant breakthrough with computer use capabilities that allowed AI to interact with computers like humans. Co-founded by former OpenAI employees and known for its generative AI... View Details

Keywords: AI and Machine Learning; Corporate Accountability; Corporate Social Responsibility and Impact; Business Growth and Maturation; Corporate Strategy; Technology Industry; United States

March 2014
Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora

Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details

Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

Web

Institute For Strategy And Competitiveness

HBS ISC Professor Michael Porter retired from the Harvard Business School faculty on November 30, 2023. Harvard Business Review: Smart, Connected Products Health Care: Value-Based Health Care U.S. COMPETITIVENESS: Competition in the... View Details

29 Jun 2007
First Look

First Look: June 29, 2007

certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details

Keywords: Martha Lagace

June 2016
Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh

HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details

Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States

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