Productivity - Publications - Faculty & Research

May – June 1997
Article

Technology Integration: Turning Great Research into Great Products

By: Marco Iansiti and J. West

Keywords: Information Technology; Integration; Research; Product

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July–August 2015
Article

Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

By: Amos Winter and Vijay Govindarajan

Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details

Keywords: Innovation Strategy; Emerging Markets

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June 1997
Teaching Note

Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note

By: Marco Iansiti

As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details

Keywords: Management Practices and Processes; Management Style; Product Development; Projects; Groups and Teams

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1989
Book

Going to Market: Distribution Systems for Industrial Products

By: E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan

Keywords: Distribution; Industrial Products Industry

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April 1997
Case

New and Improved: Product Reformulation at General Mills

By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio

Keywords: Product; Food and Beverage Industry

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Article

Four Ways to Build a Productive Sales Culture

By: Frank V. Cespedes and Steven Maughan

This article distinguishes sales efficiency (SE) initiatives (e.g., CRM, training, and KPI dashboards) from sales optimization (SO) decisions (e.g., aligning sales tasks with business strategy, customer selection, and deployment of sales resources across... View Details

Keywords: Strategy; Sales

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October 1994
Article

Aggregation, Specification and Measurement Errors in Product Costing

By: S. Datar and M. Gupta

Keywords: Measurement and Metrics; Cost

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2012
Mimeo

Electronic Health Record Use, Delegation, and Physician Productivity

By: Julia Adler-Milstein and Robert S. Huckman

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28 Sep 2012
Conference Presentation

Online Word of Mouth and Product Quality Disagreement

By: Frank Nagle and Christoph Riedl

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July 1989 (Revised October 1992)
Case

Air Products and Chemicals, Inc.: MIS Reorganization (A)

As a part of the Management Information Services (MIS) Division's evolution, it was planned to distribute all systems development and applications (SD&S) activities and resources (assets and personnel) from the central MIS Division to the operating areas by October... View Details

Keywords: Restructuring; Decision Making

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