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Show Results For
- All HBS Web
(6,924)
- People (20)
- News (1,099)
- Research (4,877)
- Events (30)
- Multimedia (23)
- Faculty Publications (3,334)
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
- May 2010
- Supplement
Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- March 2018
- Case
Lufax: FinTech and the Transformation of Wealth Management in China
By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details
Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China
Malloy, Christopher J., Lauren H. Cohen, and Anthony K. Woo. "Lufax: FinTech and the Transformation of Wealth Management in China." Harvard Business School Case 218-088, March 2018.
- Web
Financial Management of Smaller Firms - Course Catalog
own or manage a small business, provide consulting or financial services to these businesses, or invest in smaller businesses. These smaller businesses are privately owned, are typically led by a CEO/entrepreneur supported by a very small... View Details
- 2013
- Working Paper
Managing Firms in an Emerging Economy: Evidence from the Time Use of Indian CEOs
By: Raffaella Sadun
The success or failure of a company is often ascribed to the behavior of its CEO. Yet little is known about what top managers actually do, whether this matters for firm performance, and why it differs across firms. We provide some answers by developing a new survey... View Details
Keywords: Management Style; Performance; Outcome or Result; Management Teams; Manufacturing Industry; India
Sadun, Raffaella. "Managing Firms in an Emerging Economy: Evidence from the Time Use of Indian CEOs." Working Paper, 2013.
- October 2014
- Case
CreditEase: Providing Credit and Financial Services for China's Underclass
By: Lena G. Goldberg, Paul Healy and Nancy Hua Dai
In 2013 Ning Tang, who in 2006 founded CreditEase as a broker of P2P loans to unbanked individuals and small businesses in China, confronts the challenges of rapid growth and expansion in a changing regulatory environment. CreditEase needs to develop technology to... View Details
Keywords: P2P Lending; HNW Products And Services; Business Growth; Business Start-ups; Government Regulation; Change Management; Credit; Microcredit; Banking; Innovation And Management; Developing Countries And Economies; Corporate Entrepreneurship; Social Entrepreneurship; Law; Financing and Loans; Change; China
Goldberg, Lena G., Paul Healy, and Nancy Hua Dai. "CreditEase: Providing Credit and Financial Services for China's Underclass." Harvard Business School Case 315-027, October 2014.
- 08 Dec 2016
- HBS Seminar
Joel Waldfogel, University of Minnesota, Carlson School of Management
- 01 Oct 1996
- News
"Service-Profit Chain" Links Members of Service Management Unit
elective that looks at changes in the ways products and services -- both new and traditional -- will be bought and sold in the emerging universe of electronic commerce. Associate Professor Gary W. Loveman studies service View Details
Keywords: Susan Young
- 24 Jul 2018
- Op-Ed
4 Ways Managers Can Exercise Their 'Agency' to Change the World
they feel a lack of “agency,” a sense that only the highest rank of management can effect positive social change from within a business. Ironically, an increasing number of C-suite executives, including former Starbucks CEO Howard... View Details
Keywords: by George Serafeim
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
resources." Michael P. Cassidy (MBA '91), general manager of the Computer Telephony Product Group at Artisoft, Inc., a maker of tools that connect phones to computers, took these lessons to heart when he... View Details
- November 2016 (Revised April 2017)
- Case
Basecamp: Pricing
By: Frank Cespedes and Robb Fitzsimmons
A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product. View Details
Keywords: Pricing; Entrepreneurial Management; Data Analysis; Marketing; Customer Acquisition; Customer Retention; Value Proposition; Sales Management; Product Management; Market Research; Life Time Value; Testing; Entrepreneurship; Analytics and Data Science; Customers; Value; Sales; Product Marketing; United States
Cespedes, Frank, and Robb Fitzsimmons. "Basecamp: Pricing." Harvard Business School Case 817-067, November 2016. (Revised April 2017.)
- April 2018
- Teaching Note
Formlabs: Selling a New 3D Printer
By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
- 2014
- Case
Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD.
By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li
Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced... View Details
Keywords: Finance; Internet; China; Mobile Devices; Internet and the Web; Mobile and Wireless Technology; China
McFarlan, F. Warren, Yongjun Jin, and Xiaohui Li. "Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD." Tsinghua University Case, 2014.
- Forthcoming
- Article
Training, Communications Patterns, and Spillovers Inside Organizations
By: Miguel Espinosa and Christopher T. Stanton
This paper examines how training affects productivity across hierarchical layers within organizations. After a randomized training program for frontline employees at a government agency, trained workers' output increased while their requests for managerial assistance... View Details
Keywords: Spillovers; Labor Productivity; Firm Objectives, Organization, And Behavior; Training; Performance Productivity
Espinosa, Miguel, and Christopher T. Stanton. "Training, Communications Patterns, and Spillovers Inside Organizations." Journal of Political Economy (forthcoming).
- December 2018
- Case
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details
Keywords: Branding; Brand & Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics
Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
Competition Prize from the College of Behavioral Operations at the Production and Operations Management Society (POMS). Frances X. Frei : Fixable awarded the Signal Awards Gold prize for “Advice & How-To”... View Details
- July 1995
- Teaching Note
Air Products and Chemicals, Inc.: MIS Reorganization (A) and Project ICON (A), (Abridged) TN
Teaching Note for (9-193-008). View Details
- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details
- 25 May 2007
- Working Paper Summaries
Self-Regulatory Institutions for Solving Environmental Problems: Perspectives and Contributions from the Management Literature
Keywords: by Andrew King & Michael W. Toffel