Publications

August 2008 (Revised June 2012)
Case

Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy

By: Luis M. Viceira and Helen Tung

In early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions... View Details

Keywords: Volatility; Asset Management; Stocks; Financial Strategy; Investment Funds; Product Development

November 2016 (Revised April 2017)
Case

Basecamp: Pricing

By: Frank Cespedes and Robb Fitzsimmons

A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product. View Details

Keywords: Pricing; Entrepreneurial Management; Data Analysis; Marketing; Customer Acquisition; Customer Retention; Value Proposition; Sales Management; Product Management; Market Research; Life Time Value; Testing; Entrepreneurship; Analytics and Data Science; Customers; Value; Sales; Product Marketing; United States

TeachingInterests

Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)

Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

August 2021 (Revised February 2023)
Supplement

Fair Park Covid-19 Mass Vaccination Site (B)

By: Willy Shih

This case is an opportunity to apply the methods of the Toyota Production System (TPS) to the analysis of an everyday service application: administering Covid-19 vaccines. It describes the start-up of a drive-up Covid-19 mass vaccination site at the Texas State Fair... View Details

Keywords: Operations Management; Operations Improvement; Operations And Processes; Toyota Production System; COVID-19 Pandemic; Operations; Service Operations; Health Pandemics; Service Delivery; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Industry; United States

August 2018
Background Note

Note on Hackathons

By: Ethan Bernstein

Organizations have often sought to meet the pressures of rapid change through novel ways of managing human capital to boost innovation and productivity. Hackathons have emerged as one of the latest approaches to do just that. How can those responsible for managing... View Details

Keywords: Hackathon; Crowdsourcing; Hack; Innovation; Productivity; Minimum Viable Product; Time; Transparency; Bootcamp; Design; Entrepreneurship; Human Resources; Collaborative Innovation and Invention; Innovation and Management; Management; Organizational Structure; Performance Productivity; Technology; Technology Industry

Web

Financial Management of Smaller Firms - Course Catalog

own or manage a small business, provide consulting or financial services to these businesses, or invest in smaller businesses. These smaller businesses are privately owned, are typically led by a CEO/entrepreneur supported by a very small... View Details

May 2010
Supplement

Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania

1989
Chapter

Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry

By: Gary P. Pisano and Paul Mang

Keywords: Product Development; Innovation Strategy; Knowledge Management; Industry Structures; Biotechnology Industry

November 2015 (Revised January 2016)
Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

By: Michael W. Toffel

This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details

Keywords: Supply Chain; Supply Chain Management; Welfare; Agriculture and Agribusiness Industry; Food and Beverage Industry; Service Industry; Brazil; United States; United Kingdom

October 2014
Case

CreditEase: Providing Credit and Financial Services for China's Underclass

By: Lena G. Goldberg, Paul Healy and Nancy Hua Dai

In 2013 Ning Tang, who in 2006 founded CreditEase as a broker of P2P loans to unbanked individuals and small businesses in China, confronts the challenges of rapid growth and expansion in a changing regulatory environment. CreditEase needs to develop technology to... View Details

Keywords: P2P Lending; HNW Products And Services; Business Growth; Business Start-ups; Government Regulation; Change Management; Credit; Microcredit; Banking; Innovation And Management; Developing Countries And Economies; Corporate Entrepreneurship; Social Entrepreneurship; Law; Financing and Loans; Change; China

August 2018
Article

Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products

By: Goran Calic and Sébastien Hélie

Paradoxes are an unavoidable part of work life. The unusualness of attempting to simultaneously satisfy contradictory imperatives can result in creative outcomes that simultaneously satisfy both imperatives by inducing search for, and selection of, novel and useful... View Details

Keywords: Creativity; Cognition and Thinking; Business or Company Management; Performance

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Forthcoming
Article

Training, Communications Patterns, and Spillovers Inside Organizations

By: Miguel Espinosa and Christopher T. Stanton

This paper examines how training affects productivity across hierarchical layers within organizations. After a randomized training program for frontline employees at a government agency, trained workers' output increased while their requests for managerial assistance... View Details

Keywords: Spillovers; Labor Productivity; Firm Objectives, Organization, And Behavior; Training; Performance Productivity

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08 Dec 2016
HBS Seminar

Joel Waldfogel, University of Minnesota, Carlson School of Management

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Competition Prize from the College of Behavioral Operations at the Production and Operations Management Society (POMS). Frances X. Frei : Fixable awarded the Signal Awards Gold prize for “Advice & How-To”... View Details

2014
Case

Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD.

By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li

Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced... View Details

Keywords: Finance; Internet; China; Mobile Devices; Internet and the Web; Mobile and Wireless Technology; China

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

Introduction to Credential of Leadership, Impact, and Management in Business (CLIMB) Our Most Comprehensive Offering 5 pre-set courses + 2 electives + a capstone project. Choose from the New Leader or Experienced Leader learning paths.... View Details

November 2012
Case

Teaming at GE Aviation

By: Rakesh Khurana, Jeffrey Polzer, Willy Shih and Eric Baldwin

Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in... View Details