Product Lines - Publications - Faculty & Research

01 Sep 2011
News

Green Day

says. To that end, Clean Line has committed to buying from suppliers located near the lines and to building converter stations, the pickup points for the energy, in order to create jobs locally. — SA Window... View Details

Keywords: Julia Hanna;Sarah Auerbach; Agriculture; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities

Charles S. Davis

diversified the company’s product line to include household appliances, farm equipment and military equipment. From 1928 to 1950, Davis grew the assets of Borg-Warner from $19 million to $161 million. View Details

Keywords: Automotive & Aerospace

Web

Getting Things Done: Motivating Yourself and Others - Course Catalog

(ii) designing incentive systems, broadly defined, that motivate both individual performance and organizational behavior. Students will learn to apply these concepts to enhance their own productivity while also developing skills to... View Details

25 Aug 2022
News

Case Study: Sound Check

Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

25 Jan 2000
Research & Ideas

Strategic Alliances

Where once "corporate giving" meant writing an annual check to a favorite charity, more recently businesses and nonprofit organizations (NPOs) have joined forces to achieve their separate, but related missions. When these partnerships crossed the View Details

Keywords: by Nancy O. Perry

01 Oct 1997
News

Terence P. Stewart

happens, lawyering didn't come first for Stewart. After graduating from HBS, he worked for several years in the business trenches, in marketing at J.C. Penney and later as product manager at Kroehler Manufacturing Co., a furniture... View Details

Keywords: Garry Emmons

Profile

Arum Kang

contrary to her expectations, a line of children's hair accessories failed to post the sales numbers she had anticipated. "When I got to the floor," Arum says, "I saw that my product was... View Details

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the... View Details

Keywords: by Nancy F. Koehn

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

or more mindful drinking is bigger than just Vanessa and myself. So we said, let’s see if we can create a product that actually serves that market.” After a lot of trial and error, Tilden launched a line of... View Details

Keywords: Margie Kelley

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

explained, but for the flagship line of Nescafé coffee, even with its some 100 different blends worldwide, the company's strategy is to make sure that "the perception of that product is always the... View Details

Keywords: by James E. Aisner

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical integration? Alvin Silk: Vertical integration is about a firm... View Details

Keywords: by Sarah Jane Gilbert; Advertising

03 Apr 2012
News

Just Compensation

an executive’s pay is in line or out of line with performance over a long period of time, like 10 years.” With its benchmarking, the model helps companies and their investors know if pay and performance are... View Details

Keywords: executives; executive compensation; Management, Scientific, and Technical Consulting Services; Professional Services

02 May 2017
First Look

First Look at New Research: May 2, 2017

moral of this story is not how to do crisis management faster and better in a lightning-fast digital world. It’s that even the nimblest and deftest crisis management response cannot contain the damage of going straight to “call security” and crossing the last View Details

Keywords: Carmen Nobel

01 Jun 1996
News

Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other disciplines - such as... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

30 Aug 2006
Op-Ed

The Compensation Game

Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details

Keywords: by Lucian Bebchuk & Rakesh Khurana

01 Dec 1997
News

Stacey Lawson (MBA '96)

drawings," says Lawson, who worked on a prototype for the product and a business plan as part of a field study with Associate Professor David M. Upton. She then spent five months lining up venture capital... View Details

01 Jan 2007
News

A. Malachi Mixon, III, MBA 1968

who have been in accidents. Our vehicles become an important factor in how they feel about themselves, so we pay attention not only to technology but to color and design." Invacare started out making wheelchairs in 1885. But its product... View Details

Profile

Sebastien D'Incau

Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details

Web

Special Collections & Archives Use and Publication Form | Baker Library

most materials in the collections and, therefore, cannot grant permission to use specific materials. Reference staff will provide copyright information when known. If your publication or product cites, quotes, or uses information from the... View Details

Profile

Lara Hodgson

government customers. While running Nourish, which sold a patented line of spill-proof purified water for infants and toddlers, Hodgson grew increasingly frustrated with the difficulties of getting paid in a timely fashion by the large... View Details

Publications