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      • August 2002 (Revised February 2005)
      • Case

      Gillette Company (C): Strategies for Change

      By: Rosabeth M. Kanter and James Weber
      Examines the strategic change agenda set by a new CEO as the initial priorities in the turnaround of this leading global consumer products company. View Details
      Keywords: Business History; Global Strategy; Competitive Advantage; Competitive Strategy; Leading Change; Change Management; Retail Industry
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      Kanter, Rosabeth M., and James Weber. "Gillette Company (C): Strategies for Change." Harvard Business School Case 303-034, August 2002. (Revised February 2005.)
      • July 2002 (Revised August 2002)
      • Case

      Washington Hospital Center (D): Emergency Medicine After September 11

      By: Rosabeth M. Kanter and Michelle Heskett
      The all-risks-ready emergency room prototype project becomes widely accepted as a need after September 11, 2001. The already operational medical informatics system, Insight, comes under heavy demand after its strong performance during crises and is noticed by various... View Details
      Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Performance Productivity; Health Industry; District of Columbia
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      Kanter, Rosabeth M., and Michelle Heskett. "Washington Hospital Center (D): Emergency Medicine After September 11." Harvard Business School Case 303-022, July 2002. (Revised August 2002.)
      • May 2002 (Revised October 2002)
      • Case

      Dell--New Horizons

      By: V. Kasturi Rangan and Marie Bell
      Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details
      Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Technology Industry; United States
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      Rangan, V. Kasturi, and Marie Bell. "Dell--New Horizons." Harvard Business School Case 502-022, May 2002. (Revised October 2002.)
      • April 2002
      • Case

      In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

      By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
      Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
      Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry
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      Enriquez-Cabot, Juan, Gary P. Pisano, and Gaye Bok. "In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen." Harvard Business School Case 602-122, April 2002.
      • 2002
      • Book

      Changing Fortunes: The Remaking of the Industrial Corporation

      By: Nitin Nohria, Davis Dwyer and Fred Dalzell Jr.
      Keywords: Industrial Products Industry
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      Nohria, Nitin, Davis Dwyer, and Fred Dalzell Jr. Changing Fortunes: The Remaking of the Industrial Corporation. New York: John Wiley & Sons, 2002.
      • March 2002 (Revised January 2003)
      • Case

      Microsoft: Positioning the Tablet PC

      By: Youngme E. Moon and Christina L. Darwall
      Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
      Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
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      Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
      • February 2002 (Revised April 2002)
      • Case

      Chengwei Ventures and the hdt* Investment

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Bo Feng, cofounder and principal in Chengwei Ventures, one of the first sovereign venture capital firms in China, is trying to decide on the proper business model for hdt, the product of a merger between two portfolio companies. This case discusses the best way for the... View Details
      Keywords: Venture Capital; Mergers and Acquisitions; Customer Relationship Management; Sovereign Finance; Management Analysis, Tools, and Techniques; Entrepreneurship; Internet and the Web; Applications and Software; Markets; Business Model; Financial Services Industry; China
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Chengwei Ventures and the hdt* Investment." Harvard Business School Case 802-089, February 2002. (Revised April 2002.)
      • January 2002 (Revised September 2022)
      • Case

      Aqualisa Quartz: Simply a Better Shower

      By: Youngme E. Moon and Kerry Herman
      Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
      Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Consumer Products Industry; Consumer Products Industry; United Kingdom
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      Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower." Harvard Business School Case 502-030, January 2002. (Revised September 2022.)
      • October 2001
      • Teaching Note

      Gillette Singapore (A): Managing Global Business Integration on the Ground TN

      By: Rosabeth M. Kanter
      Teaching Note for (9-897-102). View Details
      Keywords: Integration; Change Management; Globalization; Consumer Products Industry; Singapore
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      Kanter, Rosabeth M. "Gillette Singapore (A): Managing Global Business Integration on the Ground TN." Harvard Business School Teaching Note 302-056, October 2001.
      • October 2001
      • Supplement

      BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

      By: Stefan H. Thomke
      Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
      Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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      Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
      • August 2001 (Revised June 2002)
      • Case

      IBM Software Solutions (A)

      By: Michael L. Tushman, Charles A. O'Reilly III and Robert Chapman Wood
      Executives and managers of key IBM software units struggle to make IBM a top player in the post-mainframe era. When one software unit introduces a visionary product with potential to create a new leadership position for the firm, the result is an epic conflict in the... View Details
      Keywords: Business Units; Leadership Style; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict Management; Information Technology Industry
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      Tushman, Michael L., Charles A. O'Reilly III, and Robert Chapman Wood. "IBM Software Solutions (A)." Harvard Business School Case 402-016, August 2001. (Revised June 2002.)
      • July 2001 (Revised August 2005)
      • Case

      Medicines Company, The

      By: John T. Gourville
      It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The... View Details
      Keywords: Business Model; Change Management; Decision Choices and Conditions; Cost Management; Price; Product Marketing; Product Launch; Product Development; Risk and Uncertainty; Health Industry; Pharmaceutical Industry
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      Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
      • June 2001
      • Case

      Bedrock Productions

      By: Michael J. Roberts and Michael L. Tushman
      Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is... View Details
      Keywords: Leadership Development; Management Teams; Change Management; Managerial Roles; Consulting Industry
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      Roberts, Michael J., and Michael L. Tushman. "Bedrock Productions." Harvard Business School Case 401-045, June 2001.
      • February 2001 (Revised April 2001)
      • Case

      Merrill Lynch: Integrated Choice (Abridged)

      By: F. Warren McFarlan and James Weber
      Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor... View Details
      Keywords: Investment Banking; Marketing Strategy; Distribution Channels; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry
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      McFarlan, F. Warren, and James Weber. "Merrill Lynch: Integrated Choice (Abridged)." Harvard Business School Case 301-081, February 2001. (Revised April 2001.)
      • February 2001 (Revised October 2002)
      • Background Note

      Entrepreneurial History: A Conceptual Overview

      By: Nancy F. Koehn
      Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details
      Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society
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      Koehn, Nancy F. "Entrepreneurial History: A Conceptual Overview." Harvard Business School Background Note 801-368, February 2001. (Revised October 2002.)
      • February 2001 (Revised February 2002)
      • Case

      Estee Lauder and the Market for Prestige Cosmetics

      By: Nancy F. Koehn
      Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
      Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
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      Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
      • February 2001 (Revised August 2001)
      • Case

      Henry Heinz: Making Markets for Processed Foods

      By: Nancy F. Koehn
      Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details
      Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States
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      Koehn, Nancy F. "Henry Heinz: Making Markets for Processed Foods." Harvard Business School Case 801-289, February 2001. (Revised August 2001.)
      • January 2001 (Revised August 2003)
      • Case

      Student Educational Loan Fund, Inc. (Abridged)

      By: Peter Tufano
      Rick Melnick oversees the Student Educational Loan Fund (SELF), which provides loans to Harvard Business School students. SELF is changing the terms of student loans from variable-rate with semiannual payments to fixed-rate loans with equal monthly payments. Melnick... View Details
      Keywords: Risk Management; Financing and Loans; Business Education; Interest Rates; Education Industry; Boston
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      Tufano, Peter, and Cameron Poetzscher. "Student Educational Loan Fund, Inc. (Abridged)." Harvard Business School Case 201-083, January 2001. (Revised August 2003.)
      • December 2000 (Revised March 2001)
      • Case

      DoubleTwist, Inc.

      By: Joseph L. Bower and Christina L. Darwall
      John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details
      Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry
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      Bower, Joseph L., and Christina L. Darwall. "DoubleTwist, Inc." Harvard Business School Case 301-023, December 2000. (Revised March 2001.)
      • November 2000
      • Case

      Dean Foods

      By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
      After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
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