Packaging - Publications - Faculty & Research

01 Oct 2000
News

Faculty Retirements

evaluating new packaged goods, and a paper he cowrote on this topic received the 1983 William O'Dell Award for the most significant article published by the Journal of Marketing Research. A graduate of the University of Western Ontario... View Details

26 Jun 2025
News

The Vinyl Revival

went through the roof. It also was really the only economic engine for musicians at that time really, besides putting out new music. You couldn't be in studios, so people were at home recording. You couldn't be on the road. Merchandise and finding new ways to View Details

29 Mar 2023
News

Supporting Earthquake Victims in Turkey and Syria

packaged food, thermal blankets, hygiene and medical products, and two trucks of animal feed were provided in Gaziantep, Kahramanmaraş, and Hatay. "Support poured in from all of FIBA's subsidiaries, including those in the wind power plant... View Details

06 Sep 2016
First Look

September 6, 2016

pay package despite the industry slump? Or was it “unreasonable and insensitive,” as shareholder Royal London Asset Management claimed? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/116063-PDF-ENG Harvard Business School... View Details

Keywords: Carmen Nobel

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new products or holiday packages that match their... View Details

Keywords: by Dina Gerdeman; Consumer Products

15 Jun 2021
News

Alumni Achievement Awards 2021

traction the business got in the market but by the number of people we were able to employ. In 2009, while I was working in Senegal with a private equity firm, Ndidi and I noticed that a huge amount of the packaged food in stores was... View Details

16 Jun 2009
First Look

First Look: June 16

been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been overturned by the Internet and the... View Details

Keywords: Martha Lagace

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

enhancements (did you know there is a synthetic shoe odor molecule you can buy? It smells.), pitching a new retailer, making a new animated GIF of feet sweating or something else wacky, designing packaging for a different section of a... View Details

01 Mar 2006
News

Drive-In Nation

has held that sheer corporate size could ensure industry dominance. Toyota, shunning these approaches, took advantage of this Detroit “blind spot.” While less generous in its compensation packages for workers, Toyota “strives to use its... View Details

Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade

14 Jul 2009
First Look

First Look: July 14

participation in OS arises as the optimal decision of profit-maximizing firms, and (2) OS and P firms may (or may not) coexist in equilibrium. Firms decide their type and investment in R&D and sell packages composed of a primary good... View Details

Keywords: Martha Lagace

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and paperboard to the packaging... View Details

Keywords: by Peter K. Jacobs

01 Oct 2001
News

Helping Hands for HBS

the Student Association, Herrero was impressed by what he saw of HBS as an institution. After graduation, he served as a president and board member of the HBS Club (later the Harvard Club) of Argentina. Following a long and successful career in the textile and paper... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

to have packaged and measured the relationships in a way that made sense to a lot of people. Q: Many companies approach creating a good customer experience as a discrete action: a customer satisfaction program, for example. But your books... View Details

Keywords: by Sean Silverthorne

20 Feb 2001
Research & Ideas

What’s Next for Japan

competitive Japan, he said. But an undercurrent throughout the post-war period emphasized a second, noncompetitive Japan, as well, according to Porter. "Consumer packaged goods, chemicals, agriculture, software, and aircrafts were... View Details

Keywords: by Hilah Geer

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

partners who add value, or who could add value, consistent with customer needs; and this means working out a compensation package that is in tune with their effort and performance. The beauty of the channel stewardship discipline is that... View Details

Keywords: by Sean Silverthorne

21 Nov 2017
News

Alumni Peer into the Future of Energy

“Some of the other big megatrends are AI and autonomous cars, and how they will affect the transportation sector. We also have drones, and when we’re delivering packages and using drones instead of trucks on the highway, it’s really going... View Details

Keywords: Margie Kelley; solar power; wind power

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details

Keywords: by Kristen Senz; Retail

01 Sep 2011
News

Extraordinary People

taught me great discipline in how to study, how to prepare, how to think,” he says. Upon graduation he joined the paper and packaging company Rand-Whitney. From there, he and his sons created The Kraft Group, which controls holdings in... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

10 Jun 2014
First Look

First Look: June 10

paper investigates the role of the CRO in making these transformations happen. The two cases highlight that the role of the CRO may be less about the packaging and marketing of risk management ideas to business managers, but instead about... View Details

Keywords: Sean Silverthorne

10 Apr 2012
First Look

First Look: April 10

authorities in the U.S. and the EU in formulating environmental regulations in three areas: automotive emissions for health-related (criteria) pollutants, packaging waste, and global climate change. Automotive emissions are relatively... View Details