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Show Results For
- All HBS Web
(6,102)
- People (5)
- News (821)
- Research (4,043)
- Events (33)
- Multimedia (4)
- Faculty Publications (2,037)
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- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and... View Details
Keywords: Susan Young
- 01 Dec 2005
- News
Baker’s back
trickiest aspects of the project, allowed workers to relocate the stacks underground. This move made it possible to open up the main floor, add a new entrance, and increase capacity by about 41,000 square feet for office and gathering spaces. The renovation is the... View Details
- 06 Dec 2021
- News
What's the Word?
reshored factories, or requiring a certain percentage of demand to be available from US or USMCA sources. Those would admittedly be bold moves, notes Fuller, but it’s the kind of thinking needed to have... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
I approached him, and he picked up the telephone and called a former student at General Foods who agreed to hire me for the summer. That resulted in my eventually working there full-time, and it launched my marketing career. The other... View Details
- 03 Mar 2020
- News
Can This Man Change the American Diet?
lunch, and dinner. And our prices are pretty low, so a lot of people would talk about our industry as fast casual. Some of the things that are so different about Clover is our menu changes all the time and we’re selling vegetables that are in season throughout the... View Details
Keywords: Agriculture
- 01 Jun 2007
- News
Mission Possible
programs has grown by 25 percent to 330 participants. Looking back over the past decade, Childress detects a growing interest among young alums in starting or joining an organization dedicated to social change. “The attitude is that this... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
for example, filters down to retailers or health care providers in any useful or timely way. There is some forward movement, though. Lefkowitz notes that the Department of Homeland Security began sharing... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 01 Apr 1999
- News
An Eye to the East
research, drawing parallels with their own work or experience. A case in point was HBS professor Rohit Deshpandé's presentation, the first on the agenda. He reported on the initial results of a multination... View Details
Keywords: Alejandro Reyes
- 12 Jan 2015
- News
Good Investments
total income. There’s also a halo effect: Anyone who uses the booth to, say, make a bank deposit might also remember to pick up shampoo or soap from her store. Reyes’s booth is one of about 600 installed in mom-and-pop stores in Mexico... View Details
- 01 Jun 2000
- News
Books
Implementing Strategy. "There's the question of profit and growth versus control, for instance, or short-term results versus long-term capabilities. Managers today are involved in a very delicate balancing... View Details
- 01 Oct 2002
- News
Books
“establishing a sense of urgency” — is told by a middle manager who sought to spur change in his company's purchasing process by highlighting its inefficiencies.The manager hired a summer intern to catalogue all the types of gloves being used in the company's... View Details
- 01 Jun 2022
- News
What We’re Reading
out to discover the person or persons who betrayed the Frank family’s Amsterdam hiding place to Nazi authorities in 1944—a betrayal that resulted in the death of seven people (only Anne’s father, Otto Frank,... View Details
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
Cash By Christopher Kawaja (MBA 2004) and Shannon Matthiesen Independently published Most of us know how to balance the immediate needs of a checking account or to invest long term for our retirement plans. But financial advice falls... View Details
- 06 Dec 2018
- News
Source Code
mornings-only class schedule, she spent the afternoons working retail at an athletic clothing shop. “I think it planted an entrepreneurial seed in me. I loved the hands-on aspect to it, I loved how you could see the results of what you... View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
organization dedicated to improving educational access, quality, and outcomes for children from underprivileged backgrounds. In response to the Black Lives Matter movement, the foundation launched a crowdfunding campaign that has raised... View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations and improved View Details
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
iStock The faculty, students, and staff of Harvard Business School are thinking about the people of Turkey and Syria who were impacted by the recent earthquake. We have all been touched by the loss of life, the hopeful stories of survival, and the rapid response of... View Details
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
Little did they know that their call for change would result in a legacy that would have lasting impact at the School. This year HBS is celebrating the 50th anniversary of the founding of the AASU by Clifford E. “Clif” Darden (MBA 1969,... View Details
- 14 Apr 2021
- News
The First Five Years: Mike Gandy Auzenne (MBA 2016)
buckets: self-control, resilience, and maintaining respect for others. I was required to have self-control to not go out to college parties or stay up late, knowing that I had afternoon practice or a game... View Details
- 17 Nov 2022
- News
Alumni Leaders on Decarbonization Strategies for Combating Climate Change
the rest of the world along with us! Heather (March) Takle (MBA 2006) President and CEO, PowerOptions, Inc. In 30 years, I am certain that we will look back on this period as a defining moment in our actions, or inactions, in our fight... View Details