Publications

2019
Working Paper

Rehabilitating Corporate Purpose

By: Malcolm S. Salter

In this paper, I address how the ascendance of the theory of shareholder value maximization into the central consciousness of public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach... View Details

Keywords: Capitalism; Justice; Corporate Purpose; Shareholder Value Maximization; Ethical Reciprocity; Economic Systems; Business Ventures; Mission and Purpose; Ethics; Corporate Social Responsibility and Impact

SSRN

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2003
Working Paper

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

Keywords: Business Model; Competition; Open Source Distribution; Balance and Stability; Applications and Software; Network Effects; Duopoly and Oligopoly

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12 Dec 2023
Research & Ideas

COVID Tested Global Supply Chains. Here’s How They’ve Adapted

Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new corporate buzzwords, as many companies look to move some... View Details

Keywords: by Scott Van Voorhis

June 2000
Case

Lifeline Systems, Inc. (A)

By: H. Kent Bowen and Marilyn Matis

Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details

Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry

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Research Summary

Customer-Centricity as a Vehicle for Organic Growth

By: Ranjay Gulati

This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details

March 1993 (Revised April 1995)
Case

IBM After-Sales Service

By: Janice H. Hammond

IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details

Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry

14 May 2018
Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

from that.” The new inventory system was actually something Whole Foods had started to implement before the Amazon deal, pressured by activist shareholders who had seen the grocer’s stock and sales margins slipping for two years. “This is... View Details

Keywords: by Michael Blanding; Food & Beverage

17 Oct 2006
First Look

First Look: October 17, 2006

that the ISO 14001 Environmental Management System Standard has attracted companies with superior environmental performance. After developing quasi-control groups using propensity score matching, I also find that adopters subsequently... View Details

Keywords: Sean Silverthorne

14 Jun 2023
Op-Ed

Every Company Should Have These Leaders—or Develop Them if They Don't

We’ve long known that organizations require so-called flexible leaders to respond to rapid market fluctuations; the last couple of years have only emphasized that necessity. The environment we operate in—shaped by the pandemic, social... View Details

Keywords: by Hise Gibson

September 2002 (Revised October 2002)
Case

Oklahoma VISION Project

By: Lynda M. Applegate and Susan Saltrick

Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details

Keywords: Measurement and Metrics; Internet and the Web; Performance Evaluation; Technological Innovation; Partners and Partnerships; Service Delivery; Innovation and Management; Entrepreneurship; Education; Information Technology Industry; Education Industry; Oklahoma; Western United States

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Web

Marketing - Faculty & Research

future. Recent Publications Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas July–August 2025 | Article | Harvard Business Review How companies market their AI systems affects the repercussions they face when their products... View Details

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

October 2019 (Revised June 2020)
Supplement

Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the October 2018 and March 2019 crashes of Boeing MAX 8 jets, which together killed over 300 passengers. The planes involved in both crashes shared a problem with a software system called MCAS, which Boeing had revamped at the last minute prior to... View Details

Keywords: Airbus; Boeing; Product Development; Product Design; Air Transportation; Projects; Competition; Safety; Failure; Air Transportation Industry; Manufacturing Industry; United States; Europe

2014
Other Unpublished Work

Evolution of Land Distribution in West Bengal 1967-2004: Role of Land Reform and Demographic Changes

By: Pranab Bardhan, Michael Luca, Dilip Mookherjee and Francisco Pino

This paper examines the indirect effect of land reform and demographic changes on land inequality operating through induced household divisions and land market transactions. We develop an intra-household model of joint production where divisions, out-migration or land... View Details

Keywords: Inequality; Land Reform; Household Division; Land Markets; Equality and Inequality; Property; Household; Change; West Bengal

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March 2011 (Revised April 2021)
Case

The Whiz Kids

By: Tom Nicholas and David Chen

In October 1945, Henry Ford II received a telegram in his office at the Ford Motor Company in Dearborn, Michigan written by Charles "Tex" Thornton, a U.S. Air Force colonel. The telegram presented an opportunity for Ford to deploy a system of statistical control which... View Details

Keywords: Ford Motor Company; Statistical Control; Management Systems; Accounting; Operations; Strategy; Mathematical Methods; Auto Industry; United States

22 Mar 2024
Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

value, in part because their study didn’t include operating systems, the part of a computer system that controls all the other programs. “When we first came up with numbers in the trillions, we thought,... View Details

Keywords: by Rachel Layne; Computer; Information Technology; Technology

June 2008 (Revised October 2009)
Case

InnoCentive.com (A)

By: Karim R. Lakhani

InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if it will enable collaboration in its community. Case covers the basics of a distributed innovation system works and the... View Details

Keywords: Collaborative Innovation and Invention; Open Source Distribution; Research and Development; Competition; Cooperation