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Publications

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  • All HBS Web  (2,042)
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    • News  (624)
    • Research  (1,154)
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Show Results For

  • All HBS Web  (2,042)
    • People  (6)
    • News  (624)
    • Research  (1,154)
    • Events  (7)
    • Multimedia  (6)
  • Faculty Publications  (392)
← Page 36 of 2,042 Results →
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 29 Jul 2021
  • Blog Post

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

designing interventions to increase vaccination levels for specific populations. I am helping reach vulnerable groups such as older immigrant adults, incarcerated adults, and home health workers, using focus groups and other market... View Details
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation... View Details
Keywords: by Benson Shapiro; Manufacturing
  • Web

For Alumni - Health Care

technologies with significant market potential. For more information, please contact blavatnikfellowship@hbs.edu . Recruit As an HBS graduate, you know our students are equipped with the skills to tackle critical business challenges. If... View Details
  • Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

holiday sales season, the demonstration took place at Jordan Marsh in Boston, one of the region's leading department stores. To orchestrate the rollout of the product, Polaroid hired J. Harold Booth, known for his success in sales and View Details
  • 01 Mar 2024
  • News

Action Plan: Wild at Heart

At first glance, Heather Evans (MBA 1983) might not seem the likeliest candidate for a career in ecological landscaping. A former chief marketing officer and “true urbanist” (“to the extent I used to hate visiting people in the country!”), Evans spent most of her life... View Details
Keywords: Christine Speer Lejeune; gardening; entrepreneurship; sustainability
  • Profile

Maha Malik

"how" Maha took both interests, business and politics, to Dartmouth where she studied economics and government. Subsequent management consulting work at Bain & Co. opened her eyes to the intersections among the two. "It... View Details
Keywords: Consulting; Financial Services
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

  Working PapersCartels and Competition: Neither Markets nor Hierarchies Author:Jeffrey Fear Abstract This article provides an overview on the rise and fall of cartels since the late 19th century when the modern cartel movement properly... View Details
Keywords: Martha Lagace
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

film, such as whether to open a movie in a large number of theaters, whether to use television advertising to promote the film, and whether to avoid a competitive, high-season opening weekend may impact its... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • Profile

Bobby Tuohy

surgeries. “When I submitted the necessary paperwork after the second surgery, the Navy told me I could never fly a fighter jet again.” Bobby’s dream had been grounded. “I had defined myself by my ambition,” Bobby says. While considering alternative options, an... View Details
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • May 2024 (Revised February 2025)
  • Case

Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

By: Jon M. Jachimowicz and Alexis Lefort
Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details
Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States
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Jachimowicz, Jon M., and Alexis Lefort. "Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell." Harvard Business School Case 424-040, May 2024. (Revised February 2025.)
  • 11 Jun 2013
  • First Look

First Look: June 11

knowledge accumulation among competitors affect MNEs' geographic expansion across time and markets. Specifically, we build a model in which two competing firms with different capabilities simultaneously decide a sequence of market... View Details
Keywords: Carmen Nobel
  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
  • Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

propel your venture forward. Student i-lab members get access to a range of resources, including one-on-one expert advising, interactive workshops, networking events, funding, and co-working space. Membership is available by semester in the fall, spring, and summer and... View Details
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

strategic marketing for Memphis-based FedEx, attributes these failures not to the technology per se, but to a "lack of recognition of the degree to which [IT implementation] requires process change, cultural change, and brute-force... View Details
Keywords: by David Stauffer
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a View Details
Keywords: by Kristen Senz; Retail; Service
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

chypre, and was the first perfumer to sell his wares in elegantly designed glass bottles, rather than in the pharmaceutical bottles used previously. An ambitious believer in globalization, he even sent his energetic mother-in-law to open... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

changes greatly reduced the canal's economic value to the United States: the dieselization of the railroads, the Interstate Highway System, and the rise of California as a market for its own natural resources. The first two meant that by... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • 08 Apr 2019
  • Sharpening Your Skills

The Life of Luxury and How to Sell It

subject of a case study showing that luxury and sustainability need not be mutually exclusive. The Ferrari WaySecretive sports car maker Ferrari opens up about how it bucked industry trends to achieve success. How Would You Price One of... View Details
Keywords: by Sean Silverthorne; Auto; Retail; Fashion
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