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  • 20 Mar 2012
  • First Look

First Look: March 20

Perdigao and Sadia, the two massive food producers that had combined to form Brasil Foods in 2009. Now, the team is free to focus on their ambitious plan to double revenues by 2015. Domestically, the plan calls for Brasil Foods to maintain its allowed View Details
Keywords: Sean Silverthorne
  • Profile

James Reinhart

disastrous. For James Reinhart, HBS MBA 2009, the foray into online resale began as a virtual swapping platform for grownups looking for a way to empty their closets and upgrade their wardrobes. The idea came to Reinhart when he was at... View Details
  • 01 Apr 1999
  • News

A Vibrant Brand

her devotees books on pies and wreaths, the king of hip hop has published a best-selling biography of slain rap star Tupac Shakur and will soon release an illustrated history of hip hop. Both multimedia franchises are continually finding new ways to branch out: the... View Details
Keywords: Susan Young
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

https://www.hbs.edu/faculty/Pages/item.aspx?num=51107 Ideological Segregation Among Online Collaborators: Evidence from Wikipedians By: Greenstein, Shane, Yuan Gu, and Feng Zhu Abstract—Do online communities... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2015
  • First Look

September 8, 2015

Business Review Case Study: Can You Win Back Online Shoppers? By: Teixeira, Thales S., and Sunil Gupta Abstract—This case study discusses the options that brick-and-mortar retailers can use to combat the... View Details
Keywords: Carmen Nobel
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

promote complementarity across channels. We find that opening retail stores cannibalizes sales in the catalog and online channels in the short term but produces complementary effects in both channels in the... View Details
Keywords: Martha Lagace
  • 17 Jan 2012
  • First Look

First Look: January 17

products survive in equilibrium, even with competition. Download the paper: http://www.hbs.edu/research/pdf/12-055.pdf Got Local Food? Authors:Baris Ata, Deishin Lee, and Mustafa H. Tongarlak Abstract We study the operational tradeoffs of a View Details
Keywords: Sean Silverthorne
  • 08 Apr 2014
  • First Look

First Look: April 8

http://ssrn.com/abstract=2414478 Information and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We examine online affiliate marketing programs in which... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55022 Who Should Select New Employees in Geographically Dispersed Organizations: Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail... View Details
Keywords: Dina Gerdeman
  • 05 Jul 2011
  • First Look

First Look: July 5

  Working PapersTo Groupon or Not to Groupon: The Profitability of Deep Discounts Authors:Benjamin Edelman, Sonia Jaffe, and Scott Duke Kominers Abstract We examine the profitability and implications of online discount vouchers, a new... View Details
Keywords: Sean Silverthorne
  • Web

Creating Brand Value - Course Catalog

in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create their own brands in the... View Details
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

Performance By: Li, Shelley Xin, and Tatiana Sandino Abstract—Many service organizations empower frontline employees to experiment with different ways to meet diverse customer needs across different locations. We conducted a field experiment in a View Details
Keywords: Re: Multiple Faculty
  • 10 Feb 2015
  • First Look

First Look: February 10

through the intermediary. We show that this leads to inflated retail prices, excessive adoption of the intermediaries' services, over-investment in benefits to buyers, and a reduction in consumer surplus and sometimes welfare. Competition... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2021
  • Blog Post

Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)

population buys online and as we’ve seen during the COVID-19 pandemic, there are a lot of benefits,” Dzodan shared about his business thesis. “The model we built for Facily is that we let people get together so they can place bulk orders... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52309 Harvard Business School Case 817-056 IguanaFix IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement... View Details
Keywords: Carmen Nobel
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

Published: January 10, 2011 For retailers offering deals through the wildly popular online start-up Groupon, does the one-day publicity compensate for the deep hit to profit margins? A new working paper,... View Details
Keywords: by Staff
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a... View Details
Keywords: Dina Gerdeman
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 26 Jul 2018
  • News

Running the Numbers

software and approach to organization-wide data management and integration. “We help organizations develop a holistic view of their customers and operations by tracking and analyzing data gathered at multiple contact points, including ticket sales, View Details
Keywords: Deborah Blagg
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

talent, they will need to bridge these three gaps. The good news is that the growing assortment of online courses, social and interactive platforms, and learning tools from both traditional institutions and upstarts—which we call the... View Details
Keywords: Dina Gerdeman