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Show Results For
- All HBS Web
(1,365)
- People (2)
- News (448)
- Research (847)
- Events (1)
- Multimedia (5)
- Faculty Publications (179)
- Profile
Jeff Bussgang
Even a quick glance at Jeff Bussgang’s resume reveals a deep commitment to entrepreneurial innovation. After playing a leading role at Open Market, an Internet commerce software firm that grew to $100 million in revenues and a successful IPO in 1996, Jeff cofounded... View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
programs," he says. "The money is there at refund time. We just need to help families try to save some of it." Easy To Buy Other recommendations Tufano offers include marketing the program... View Details
- 10 Sep 2024
- Research & Ideas
What Happens When Business Owners Turn to ChatBots for Advice
says. “The mentor might suggest, ‘Why don’t you do a better marketing campaign?’ The problem is, I’m not sure money spent on ads would improve help, and the cost of marketing... View Details
Keywords: by Ben Rand
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for... View Details
Keywords: Julia Hanna
- 21 Oct 2013
- Research & Ideas
Missing the Wave in Ship Transport
there were about 9,000 bulk carriers, which varied in dimensions from small to supersized. The bulk shipping market was valued at roughly $180 billion. Owners in this highly competitive industry make money... View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
that related to risk. Here’s a bunch of people giving money at 50 percent to projects that really should only be charged 10 percent. Well, if markets work correctly, after a little while people will come... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- Web
Strategy for Entrepreneurs - Course Catalog
and predictions about how a firm can make money by solving a problem that the market has yet to solve. As with any new idea, knowing with certainty if your startup idea will work is impossible. Worse yet, a... View Details
- 01 Jun 2011
- News
Mr. Start-Up
could stray from an assignment to write market assessments and instead create a start-up business plan. “The professor was Walt Salmon, and fortunately he was all for it,” recalls Cassidy, who eventually made good on the plan to launch... View Details
- 01 Jun 2008
- News
Kash Rangan
being that more money can then go to actual programs. So an organization might report, “We spend 6 percent on fundraising, whereas the industry average is 12 to 14 percent.” That’s typical, but beyond that, we don’t know how the other 94... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
- Profile
Orkun Kilic
Sometimes leadership is cultivated over a period of years; other times it arises in the moment. When an earthquake struck Istanbul in 1999, Orkun Kilic immediately seized the initiative and led a team that saved three people from the rubble. The next day, he organized... View Details
- 01 Dec 2016
- News
Starting Lineup: Upturning Travel
“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market to off-the-beaten-path tourism... View Details
Keywords: April White
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
war of words would turn off consumers of both brands. And sales growth, not just market share, is what puts money in shareholders' pockets. As the market leader, Coke would... View Details
Keywords: by John Quelch
- 16 Feb 2004
- Research & Ideas
European Private Equity—Still a Teenager?
continues to be most-served market in Europe for private equity, said Allen Haight, a partner in Permira. "When I arrived in 1989, people were saying that there was too much money chasing too few deals.... View Details
- 22 Feb 2022
- News
Launch Codes
figure out the new market opportunity, and have the courage to jump and go after it. —Allison Campbell (MBA 2018) cofounder of Zubale; Alumni track finalist, 2019 Show Me the Money Entrepreneurship is about... View Details
- 01 Oct 1997
- News
Doing Something Real
not Cambridge, the heart of academia, but business-like Boston, seat of august money managers and the then-hottest management consulting firm around, The Boston Consulting Group, with whom all but three of our classmates (it seemed)... View Details
Keywords: Andrew Tobias (MBA '72)
- Fast Answer
Black Business Leaders and Entrepreneurship
Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details
- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in View Details
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
influence from those valued for non-social reasons. The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Publication:In Studies of Labor Market Intermediation,... View Details
Keywords: Martha Lagace
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details