Messaging - Publications - Faculty & Research

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Impact on Research & Curriculum | Baker Library | Bloomberg Center | Harvard Business School

Resources Credits HBS & the Case Method - Message From the Director HBS & the Case Method Site Credits Special Collections Search Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry... View Details

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Interior of packing house - The Request - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 next Interior of Packing House ca. 1933 California Fruit Growers Exchange Photographer unknown This house is owned and managed by one of... View Details

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MBA 2024 Alumni Transition - Alumni

no longer work after June 6. The Alumni Web site has an online application, the ( Email Your Class/Alumni Messaging Service ) that allows you to email your section or your class after graduation. To send an email View Details

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Protecting Data at HBS | Information Technology

ithelp@harvard.edu for more information. HBS OneDrive HBS SharePoint HBS SharePoint / Teams HBS Qualtrics Up to Level 4 Harvard Accellion Filetransfer : Outlook Microsoft Purview Message Encryption option. HBS File Server Special... View Details

Career Coach

Michele Chambliss

leverages her strengths in strategic messaging and attention to detail. She serves as Board President for a non-profit and has led hiring for leadership roles there and at another non-profit. Michele holds a BS Electrical Engineering from... View Details

Keywords: Entrepreneurship; Technology

Profile

Cherian Kurien

support, opportunity and most importantly courage to take that leap of faith and do what I really want to do. What are you most looking forward to in your career? Harvard Business School strives to educate leaders who make a difference in the world. At the heart of... View Details

Keywords: Consumer Products; Retail

01 Sep 2003
News

The Kids Are Alright: Alumni Children Crack Case

pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

18 Mar 2008
News

Election ’08, HBS Style

creating Wikis and message boards with IT. They also hope to increase operating hours in Spangler and Baker. The first half of the debate was a fairly sedate affair. One point of contention was the upfront $200 fee that incoming students... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

16 Jun 2003
Research & Ideas

Historical Perspective: Levitt Shaped the Debate

Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with constructive ways to view markets.... View Details

Keywords: by Sean Silverthorne

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A Marketing Revolution - The Art of American Advertising

responded to the kinds of accretionary, miscellaneous forms they were familiar with . . . in which commercial and non-commercial messages mingle and prepared themselves for a world in which advertisements were ever more present.” 53 The... View Details

01 Dec 2015
News

Faculty Q&A: The Price Is Right

the Price Today!” In the second, the sign showed a group of hands on top of one another in a circle and the message read, “Because We’re Partners, It’s Your Turn to Set the Price Today!” The former was our exchange norm condition and the... View Details

Keywords: Julia Hanna

01 Dec 2000
News

HBS Alumni Association Board of Directors: President's Report

that has an impact on alumni. The Communications Committee, led by John B. Hoffmann (MBA 1964), will study the ways in which HBS communicates with alumni. While all graduates receive numerous messages from the School, their class, and the... View Details

Keywords: Educational Support Services; Educational Services

02 Dec 2014
Blog Post

Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference

shared many General Mills brand campaigns (e.g., Betty Crocker, Cheerios, and Fiber One) that effectively tailored messaging to their Brand Champion. Kerri Hoyt-Pack of Nike Women’s Training closed the day by reminding us to “listen more”... View Details

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Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details

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Introduction - The Request - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography The Request: Genesis of the Collection The guiding purpose . . . of the collection of industrial photographs is the foundation for a better understanding of... View Details

01 Mar 2016
First Look

March 1, 2016

incidences by firms. The data cover two field experiments run by a large stock-photography agency. We find that substantially reducing the requested amount generates a small increase in the settlement rate. However, for the same reduced request, a View Details

Keywords: Sean Silverthorne

24 Nov 2014
Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

get a call from a consultant who knows all about your impending bid and offers to help. The clear message is you are not going to win unless you use me." “The thing that struck me is how little information there is on corruption because... View Details

Keywords: by Michael Blanding

16 Apr 2021
Blog Post

Shekeyla Caldwell Sandore: Why 'A Name Like Mine' Matters

unconscious—is going into their decision to put me in an interview if my name is one you might have made fun of or thought of as "ghetto"? I see the book as a starting point, as a conversation starter. I’ve received text messages from... View Details

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Expansion of the Case Method | Baker Library | Bloomberg Center | Harvard Business School