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- All HBS Web
(1,958)
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- Research (917)
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- 10 Dec 2007
- HBS Case
One Laptop per Child
bit more complicated than originally anticipated. A new Harvard Business School case study called "Marketing the '$100 PC'" spells out these opportunities, problems, and challenges from a marketing point of view. As the case... View Details
- 06 Mar 2012
- First Look
First Look: March 6
influential, and industry less influential, than we commonly assume. How Early Adoption Has Increased Wealth—Until Now Authors:Diego Comin and Bart Hobijn Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract Societies that... View Details
Keywords: Sean Silverthorne
- 18 Mar 2014
- First Look
First Look: March 18
Controlling for these effects and other determinants, we find that firms with lower residual ratings have relatively higher subsequent media allegations of corruption. They also report higher future sales growth and show a negative... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
Publications 2006 Henry Holt (Macmillan) Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment By: Elberse, Anita Abstract—What's behind the phenomenal success of entertainment View Details
Keywords: Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
electronic media that facilitate and record such interactions, this interest has grown sharply in the business world as well. In this paper, we provide a brief summary of what is known so far, discuss the... View Details
Keywords: Martha Lagace
- 27 Sep 2011
- First Look
First Look: September 27
overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content,... View Details
Keywords: Sean Silverthorne
- December 1999 (Revised May 2002)
- Case
CNBC (A): NBC and Its Startup Friends
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
- February 2014 (Revised August 2014)
- Case
The Michelin Restaurant Guide: Charting a New Course
By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Europe; United States; Japan; China
Khaire, Mukti, Elena Corsi, and Jerome Lenhardt. "The Michelin Restaurant Guide: Charting a New Course." Harvard Business School Case 814-088, February 2014. (Revised August 2014.)
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
Want to get a heated debate going among technologists? Ask them this question: Can the open source software movement defeat (or severely cripple) Microsoft in the marketplace? With little academic attention focused on this question, Harvard View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- March 2025
- Case
YouTube: Bidding for NFL Sunday Ticket
By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry
Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- November 1983
- Case
Cablevision of Boston
Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- January 2017 (Revised May 2020)
- Case
Sesame Workshop (A): Bringing Big Bird Back to Health
By: Rosabeth Moss Kanter, Ryan Raffaelli and Jonathan Cohen
Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the... View Details
Keywords: Restructuring; Organizational Change and Adaptation; Leadership; Information Technology; Education; Media; Strategy; Education Industry
Kanter, Rosabeth Moss, Ryan Raffaelli, and Jonathan Cohen. "Sesame Workshop (A): Bringing Big Bird Back to Health." Harvard Business School Case 317-094, January 2017. (Revised May 2020.)
- October 2001
- Case
Blethen Family and the Seattle Times Company (B), The
By: John A. Davis and Cathy Quinn
Supplements the (A) case. View Details
Keywords: Corporate Governance; Entrepreneurship; Family Business; Media and Broadcasting Industry; Media and Broadcasting Industry
Davis, John A., and Cathy Quinn. "Blethen Family and the Seattle Times Company (B), The." Harvard Business School Case 802-097, October 2001.
- June 2013
- Supplement
Studio Moderna - Sandi Cesko, CEO, Video Supplement
By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Startups; Marketing Channels; Media; Consumer Products Industry; Distribution Industry; Retail Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Estonia; Albania; Romania; Central Asia
Sharpe, Jim. "Studio Moderna - Sandi Cesko, CEO, Video Supplement ." Harvard Business School Video Supplement 813-716, June 2013.
- November 2008 (Revised February 2010)
- Case
CBS and Online Video
By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details
Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry
Yao, Dennis A., Francisco Pizarro Beleza Rodrigues Queiro, and Julia Rozovsky. "CBS and Online Video." Harvard Business School Case 709-447, November 2008. (Revised February 2010.)
- 07 Jun 2011
- First Look
First Look: June 7
Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online... View Details
Keywords: Sean Silverthorne