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      • November 2004 (Revised November 2004)
      • Supplement

      Martha Stewart (C)

      By: Lynn S. Paine and Christopher Bruner
      Supplements the (A) case. View Details
      Keywords: Publishing Industry; Publishing Industry
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      Paine, Lynn S., and Christopher Bruner. "Martha Stewart (C)." Harvard Business School Supplement 305-036, November 2004. (Revised November 2004.)
      • November 2004 (Revised July 2005)
      • Case

      Messier's Reign at Vivendi Universal

      By: Rakesh Khurana, Vincent Dessain and Daniela Beyersdorfer
      Focuses on a crisis in the board at Vivendi. Highlights the difficulties that arise when dramatic pressure from outside the boardroom affects boardroom dynamics. In this case, there are two events. The first is an unexpectedly large financial loss and a pending cash... View Details
      Keywords: Corporate Governance; Crisis Management; History; Cash Flow; Acquisition; Performance; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Khurana, Rakesh, Vincent Dessain, and Daniela Beyersdorfer. "Messier's Reign at Vivendi Universal." Harvard Business School Case 405-063, November 2004. (Revised July 2005.)
      • October 2004 (Revised March 2005)
      • Case

      Langer Lab, The: Commercializing Science

      By: H. Kent Bowen, Alex Kazaks, Ayr Muir-Harmony and Bryce LaPierre
      Professor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a... View Details
      Keywords: Entrepreneurship; Technological Innovation; Business Startups; Research and Development; Patents; Innovation Leadership; Science-Based Business; Commercialization; Biotechnology Industry; Education Industry
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      Bowen, H. Kent, Alex Kazaks, Ayr Muir-Harmony, and Bryce LaPierre. "Langer Lab, The: Commercializing Science." Harvard Business School Case 605-017, October 2004. (Revised March 2005.)
      • September 2004 (Revised February 2010)
      • Case

      The Passion of the Christ (A)

      By: John A. Quelch, Anita Elberse and Anna Harrington
      Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
      Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
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      Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
      • 2004
      • Chapter

      What Do Communication Media Mean for Negotiations? A Question of Social Awareness

      By: Kathleen L. McGinn and Rachel Croson
      Keywords: Negotiation; Media; Perception; Social Issues; Media and Broadcasting Industry
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      McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.
      • June 2004 (Revised September 2005)
      • Case

      Cox Communications, Inc.

      By: Thomas R. Eisenmann and Jonathan Gibbons
      Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details
      Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R., and Jonathan Gibbons. "Cox Communications, Inc." Harvard Business School Case 804-192, June 2004. (Revised September 2005.)
      • June 2004 (Revised June 2006)
      • Case

      Scientific-Atlanta, Inc.

      By: Thomas R. Eisenmann
      Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details
      Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Eisenmann, Thomas R. "Scientific-Atlanta, Inc." Harvard Business School Case 804-191, June 2004. (Revised June 2006.)
      • May 2004 (Revised March 2005)
      • Case

      Music Downloads

      By: David B. Yoffie and Deborah Freier
      Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution... View Details
      Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Internet and the Web; Technology Adoption; Information Infrastructure; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)
      • April 2004 (Revised September 2006)
      • Teaching Note

      XM Satellite Radio (A) and (B) TN

      By: David B. Godes and Elie Ofek
      Teaching Note to (9-504-009) and (9-504-065). View Details
      Keywords: Media and Broadcasting Industry
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      Godes, David B., and Elie Ofek. "XM Satellite Radio (A) and (B) TN." Harvard Business School Teaching Note 504-082, April 2004. (Revised September 2006.)
      • April 2004
      • Case

      Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

      By: Joseph L. Bower
      Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
      Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
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      Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.
      • January 2004 (Revised March 2004)
      • Supplement

      XM Satellite Radio (B)

      By: David B. Godes and Elie Ofek
      Keywords: Media and Broadcasting Industry
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      Godes, David B., and Elie Ofek. "XM Satellite Radio (B)." Harvard Business School Supplement 504-065, January 2004. (Revised March 2004.)
      • October 2003
      • Article

      Capture by Threat

      By: Ernesto Dal Bo and Rafael Di Tella
      We analyze a simple stochastic environment in which policy makers can be threatened by “nasty” interest groups. In the absence of these groups, the policy maker’s desire for reelection guarantees that good policies are implemented for every realization of the shock.... View Details
      Keywords: Political Parties; Politicians; Nash Equilibrium; Political Elections
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      Dal Bo, Ernesto, and Rafael Di Tella. "Capture by Threat." Journal of Political Economy 111, no. 5 (October 2003): 1123–54.
      • September 2003 (Revised June 2005)
      • Case

      Learning from LeapFrog: Creating Educational and Business Value

      By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
      Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details
      Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation
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      Applegate, Lynda M., Christopher Dede, and Susan Saltrick. "Learning from LeapFrog: Creating Educational and Business Value." Harvard Business School Case 804-062, September 2003. (Revised June 2005.)
      • September 2003 (Revised June 2006)
      • Case

      "American Challenge, The:" Europe's Response to American Business

      By: Geoffrey G. Jones and Meghan Gallagher-Kernstine
      Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details
      Keywords: Management Practices and Processes; Investment; Cross-Cultural and Cross-Border Issues; United States; Europe
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      Jones, Geoffrey G., and Meghan Gallagher-Kernstine. "American Challenge, The:" Europe's Response to American Business. Harvard Business School Case 804-057, September 2003. (Revised June 2006.)
      • September 2003 (Revised May 2006)
      • Case

      Eyeblaster: Enabling the Next Generation of Online Advertising

      By: Elie Ofek
      Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
      Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy
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      Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
      • June 23, 2003
      • Article

      Economic Theory on Media Markets is Flawed

      By: David A. Moss and Michael Fein
      Keywords: Economics; Theory; Media; Markets
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      Moss, David A., and Michael Fein. "Economic Theory on Media Markets is Flawed." Financial Times (June 23, 2003), p. 13.
      • June 2003 (Revised May 2004)
      • Exercise

      The Pacific Sentinel: Role for Alex Martinez

      By: Kathleen L. McGinn and Dina R. Pradel
      A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
      Keywords: Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States
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      McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Alex Martinez." Harvard Business School Exercise 903-136, June 2003. (Revised May 2004.)
      • June 2003 (Revised September 2004)
      • Exercise

      The Pacific Sentinel: Role for Chris Coleman

      By: Kathleen L. McGinn and Dina R. Pradel
      A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
      Keywords: Negotiation; Conflict of Interests; Decision Making; Publishing Industry
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      McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Chris Coleman." Harvard Business School Exercise 903-133, June 2003. (Revised September 2004.)
      • 2003
      • Working Paper

      What Do Communication Media Mean for Negotiators? A Question of Social Awareness

      By: Kathleen L. McGinn and Rachel Croson
      Citation
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      McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiators? A Question of Social Awareness." Harvard Business School Working Paper, No. 03-203, June 2003.
      • May 2003
      • Case

      Environmental Defense

      By: Forest L. Reinhardt
      Analyzes the strategy and management of Environmental Defense, a leading environmental advocacy group, emphasizing the group's activity in the energy and agribusiness industries. From a strategy formulation standpoint, the case encourages students to think of the... View Details
      Keywords: Strategy; Nonprofit Organizations; Energy; Relationships; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Reinhardt, Forest L. "Environmental Defense." Harvard Business School Case 703-029, May 2003.
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