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  • January 2010
  • Background Note

In the Spotlight: The Market for Iron Ore

By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details
Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China
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  • June 20, 2011
  • Article

Don't Hobble Money Market Funds

By: Robert C. Pozen
Keywords: Money; Markets
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  • Article

Internal versus External Capital Markets

By: David S. Scharfstein, Robert Gertner and Jeremy Stein
Keywords: Capital; Markets
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  • April 2011
  • Teaching Note

Prediction Markets at Google (TN)

Teaching Note for 607088. View Details
Keywords: Interests; Forecasting and Prediction; Market Participation; Information Technology Industry
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  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • Article

Internal versus External Capital Markets

Keywords: Markets; Financial Instruments
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  • Fast Answer

Emerging Market/Frontier Market Fellowship Resources

Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research   Passport -... View Details
  • Web

Marketing AI Guidelines | About

Marketing AI Guidelines Context Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots,... View Details
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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  • 01 Sep 2008
  • News

Kenny Appointed Chief Marketing Officer

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services
  • 14 Jan 2013
  • News

Why Money Market Funds Are Still Safe Investments

  • 1990
  • Published Proceedings

Enhancing Knowledge Development in Marketing

By: A. Parasuraman, William Bearden, Rohit Deshpandé, Valerie S. Folkes, Thomas J. Madden, David W. Stewart, Rajan Varadarajan and William L. Wilkie
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  • August 2022
  • Case

BRAC: Working-from-Home in Emerging Markets

By: Prithwiraj Choudhury and Tarun Khanna
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  • March 2021 (Revised June 2021)
  • Module Note

Markets and Marketplaces: Core Concepts

By: Scott Duke Kominers
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  • March 2014
  • Teaching Note

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details
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  • June–July 2007
  • Article

Building Business in Foreign Markets

By: Blythe J. McGarvie
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  • May 2003 (Revised January 2006)
  • Teaching Note

NTT DoCoMo: Marketing i-mode (TN)

By: Youngme E. Moon
Teaching Note for (9-502-031). View Details
Keywords: Telecommunications Industry; Japan
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  • June 1991
  • Supplement

Global Marketing Management, Video Index

By: John A. Quelch
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  • January 1989
  • Case

General Foods Corp.: Local Marketing

By: John A. Quelch
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  • July 1982 (Revised June 1985)
  • Supplement

U.S. Retail Coffee Market (C)

Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two. View Details
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