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  • All HBS Web  (3,755)
    • People  (4)
    • News  (777)
    • Research  (2,450)
    • Events  (16)
    • Multimedia  (15)
  • Faculty Publications  (1,517)
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  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

same time, Harvard Business School Professor Elie Ofek was seeking case studies for his second-year Marketing and Innovation course. "I was looking for new products and View Details
Keywords: by Carmen Nobel; Consumer Products
  • 10 Sep 2013
  • News

How Corporate Venture Capital Helps Firms Explore New Territory

  • March 1982 (Revised September 1985)
  • Case

Sealed Air Corporation

By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States
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Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

and local governments should invest in it. But the idea of investing in ECD for economic development was new and had never been tested on a large scale, particularly in the way that Rolnick and Grunewald recommended in a later paper—using View Details
Keywords: Martha Lagace
  • April 2006 (Revised May 2007)
  • Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry
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Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
  • Article

Turning Waste into By-Product

By: Deishin Lee
This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details
Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes
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Lee, Deishin. "Turning Waste into By-Product." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011).
  • 26 Jul 2024
  • Research & Ideas

Why Great Ideas Get Stuck in Universities

Entrepreneurs must overcome many barriers to get discoveries to market, but academic researchers face an additional one they might not realize: themselves. Academics tend to develop a myopic focus on the unique expertise they spend their lives developing, but that... View Details
Keywords: by Ben Rand; Biotechnology; Health
  • 07 Sep 2016
  • News

2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship

  • January 2006 (Revised August 2006)
  • Case

Four Products: Predicting Diffusion (2006)

By: John T. Gourville
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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Gourville, John T. "Four Products: Predicting Diffusion (2006)." Harvard Business School Case 506-050, January 2006. (Revised August 2006.)
  • Research Summary

Overview

Navid has worked with different organizations across various industries, from the Federal Reserve to medical device manufacturers, heavy construction equipment sellers, and B2B software providers, to assemble proprietary datasets in studying organizational buying.... View Details

  • November 2011 (Revised August 2012)
  • Case

Healthymagination at GE Healthcare Systems

By: Vineet Kumar and V. Kasturi Rangan
Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus... View Details
Keywords: Innovation and Invention; Product Marketing; Marketing Strategy; Medical Devices and Supplies Industry; Health Industry
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Kumar, Vineet, and V. Kasturi Rangan. "Healthymagination at GE Healthcare Systems." Harvard Business School Case 512-039, November 2011. (Revised August 2012.)

    Aticus Peterson

    Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

    • November 2001 (Revised September 2002)
    • Case

    Four Products: Predicting Diffusion

    By: John T. Gourville
    One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
    Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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    Gourville, John T. "Four Products: Predicting Diffusion." Harvard Business School Case 502-045, November 2001. (Revised September 2002.)

      Stefan H. Thomke

      Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

        John A. Quelch

        John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

        Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
        • 15 Jul 2020
        • Video

        The HBS Health Minute: Translating Science into Therapeutics

        • March 2010
        • Article

        The Role of Independent Invention in U.S. Technological Development, 1880-1930

        By: Tom Nicholas
        Why did independent inventors account for over half of US patents by 1930 and more than three times the number granted to R&D firms? Using new data on patents and historical patent citations, I show that independents supplied high quality innovations to a... View Details
        Keywords: History; Technological Innovation; Patents; Urban Scope; Independent Innovation and Invention; Research and Development; United States
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        Nicholas, Tom. "The Role of Independent Invention in U.S. Technological Development, 1880-1930." Journal of Economic History 70, no. 1 (March 2010): 57–82.
        • 27 Feb 2017
        • News

        How Ford will create a new generation of driverless cars

        • 24 Jan 2012
        • Video

        2012 Alumni New Venture Prize Contest: Grand Prize

        • August 2024 (Revised December 2024)
        • Case

        Influencer-Led Brand Building: Hairitage and the McKnights

        By: William R. Kerr, Daniel O'Connor and James Palano
        Longtime hairstyle influencer Mindy McKnight had been building her “Cute Girls Hairstyles” audience across numerous online platforms for nearly two decades. Brand incubator Maesa took an innovative approach to producing successful brands: identifying white space in the... View Details
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        Kerr, William R., Daniel O'Connor, and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Case 825-066, August 2024. (Revised December 2024.)
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