Filter Results:
(861)
Show Results For
- All HBS Web
(1,250)
- News (203)
- Research (861)
- Events (2)
- Multimedia (2)
- Faculty Publications (387)
Show Results For
- All HBS Web
(1,250)
- News (203)
- Research (861)
- Events (2)
- Multimedia (2)
- Faculty Publications (387)
Sort by
- 21 Apr 2009
- First Look
First Look: April 21, 2009
survey data from India and Indonesia, we first show that financial literacy is a powerful predictor of demand for financial services. To test the relative importance of literacy and price, we implement a field experiment, offering... View Details
Keywords: Martha Lagace
- 29 Apr 2014
- First Look
First Look: April 29
simultaneously, with little market testing. Over Johnson's final 12 months as CEO, J.C. Penney shares dropped more than 50%. The case describes the environments at Target, Apple, and J.C. Penney during Johnson's tenure and how his... View Details
Keywords: Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
risk of adverse effects that arise from taking a single approach. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49334 Working Papers Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections... View Details
Keywords: Sean Silverthorne
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
is inevitably reflected in the way these companies are managed. "There is an increasingly international style of management," declares HBS professor John Quelch, an expert in international marketing and business development. He... View Details
Keywords: by Garry Emmons
- 16 Aug 2011
- First Look
First Look: August 16
their collective interest levels to implement a regression discontinuity approach. We confirm the positive effects for venture operations, with qualitative support for a higher likelihood of successful exits. On the other hand, there is... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that managers use "real... View Details
Keywords: Martha Lagace
- 11 Mar 2014
- First Look
First Look: March 11
our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online... View Details
Keywords: Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
by Harvard Business School professor Forest Reinhardt, considered whether firms should and do engage extensively in CSR. This essay, in other words, considered empirical evidence. Reinhardt found that relatively few firms do engage in real CSR, and those that do can do... View Details
Keywords: by Manda Salls
- 05 Sep 2007
- First Look
First Look: September 5, 2007
leading to a redefinition of the marketing role, the implementation of a "growth leader" profile and new decision-making processes to encourage innovation and risk. Finally, presents a critical... View Details
Keywords: Martha Lagace
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the... View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
and higher availability of inventory (a proxy for support). Our findings highlight important factors for successful implementations of 360-degree systems as complements to explicit incentives. Finally, we share some lessons learned with... View Details
Keywords: Dina Gerdeman
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
Margaret L. Rodriguez, Mérieux NutriSciences: Marketing Food Safety Testing. Food safety problems can be quite costly. An E. coli outbreak in Germany in 2011 caused $1.3 billion in losses to the global agricultural industry. Yet, a... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
definition, competency-based strategies are dependent on people: Scarce knowledge and expertise drive new-product development, and personal relationships with key clients are at the core of flexible market responsiveness. In short, people... View Details
- 08 Jul 2014
- First Look
First Look: July 8
Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing... View Details
Keywords: Carmen Nobel
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
implementer (who executes ideas). While the roles were mapped out with marketing in mind, they could serve to empower others corporate departments; any of the four roles would be more effective, attractive,... View Details
Keywords: by Carmen Nobel
- 08 Oct 2013
- First Look
First Look: October 8
deployable, as TaKaDu engineers were spending up to two months implementing the system per client. Peleg also wondered if the company should continue to pursue sales leads from anywhere in the world or focus on one geographic View Details
Keywords: Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
engagement. This case describes the concept and described its implementation and early challenges. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308010 Studio Moderna—A Venture in Eastern Europe... View Details
Keywords: Martha Lagace
- 30 Sep 2014
- First Look
First Look: September 30
Governance Codes in Context: How States, Markets, and Civil Society Shape Adherence to Global Labor Standards By: Toffel, Michael W., Jodi L. Short, and Melissa Ouellet Abstract—Transnational business regulation is increasingly View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
they also induced large spillovers of technical knowledge in prefectures adjacent to those with prizes, relative to distant control prefectures without prizes. Linking competition expenditures with the expected market value of patents... View Details
Keywords: Sean Silverthorne