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(20,448)
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Show Results For
- All HBS Web
(20,448)
- People (30)
- News (3,643)
- Research (14,133)
- Events (128)
- Multimedia (259)
- Faculty Publications (11,777)
- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- September 2019 (Revised March 2022)
- Teaching Note
iyzico: Fundraising in Emerging Markets (A) and (B)
By: Marco Di Maggio
Teaching Note for HBS Nos. 219-064 and 219-065. View Details
- Research Summary
Competing in New Markets
Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details
- August 1981 (Revised May 1984)
- Case
General Electric Co.: Clock and Timer Market Strategy
Cady, John F. "General Electric Co.: Clock and Timer Market Strategy." Harvard Business School Case 582-031, August 1981. (Revised May 1984.)
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
- February 2020 (Revised April 2020)
- Case
Building Uzbekistan's Capital Market
By: Jonas Heese and Botir Kobilov
In December 2019, Atabek Nazirov, head of Uzbekistan’s capital market regulatory agency, prepared the release of Uzbekistan’s capital market strategy. As Nazirov was getting ready to release the strategy, he reflected on the first year of his tenure and the steps... View Details
Heese, Jonas, and Botir Kobilov. "Building Uzbekistan's Capital Market." Harvard Business School Case 120-094, February 2020. (Revised April 2020.)
- October 1997
- Article
Vacancy Chains and Equilibration in Senior-Level Labor Markets
By: Y. Blum, A. E. Roth and U. G. Rothblum
Blum, Y., A. E. Roth, and U. G. Rothblum. "Vacancy Chains and Equilibration in Senior-Level Labor Markets." Journal of Economic Theory 76, no. 2 (October 1997): 362–411.
- 1992
- Book
The Marketing Roles and Impact of "Tombstone" Advertising
By: S. A. Greyser and J. M. Case
Keywords: Advertising
- Research Summary
Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)
By: Rakesh Khurana
This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details
- March 2005
- Article
Outsourcing Marketing
By: Gail J. McGovern and John A. Quelch
McGovern, Gail J., and John A. Quelch. "Outsourcing Marketing." Harvard Business Review 83, no. 3 (March 2005).
- Research Summary
The Impact of Strategic and Tactical Market Information
with Arieh Goldman and Nukhet Haramncioglu View Details
- Fast Answer
Market Maps
Where can I find market maps for various industries? Market mapping is the process of visually organizing information about various competitors in a specific industry or vertical to understand their... View Details
- July 2021
- Article
Augmenting Markets with Mechanisms
By: Samuel Antill and Darrell Duffie
We explain how the common practice of size-discovery trade detracts from overall financial market efficiency. At each of a series of size-discovery sessions, traders report their desired trades, generating allocations of the asset and cash that rely on the most recent... View Details
Keywords: Mechanism Design; Price Impact; Size Discovery; Allocative Efficiency; Workup; Dark Pool; Financial Markets; Market Design; Performance Efficiency
Antill, Samuel, and Darrell Duffie. "Augmenting Markets with Mechanisms." Review of Economic Studies 88, no. 4 (July 2021): 1665–1719.
- Article
Oral History and the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
Keywords: Oral History; Corruption; Business History; Emerging Markets; Entrepreneurship; Globalization; Business and Government Relations; Government and Politics; Asia; Africa; Latin America
Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
- Research Summary
Drivers of market entry
In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details
- Working Paper
Index Rebalancing and Stock Market Composition: Do Indexes Time the Market?
By: Marco Sammon and John J. Shim
Value-weighted indexes must rebalance in response to stock market composition changes, e.g., issuance, buybacks, and IPOs. In doing so, existing index funds implicitly engage in market timing. Index funds’ long-short rebalancing portfolios have a -3.5% annual return... View Details
Sammon, Marco, and John J. Shim. "Index Rebalancing and Stock Market Composition: Do Indexes Time the Market?" SSRN Working Paper Series, No. 5080459, May 2025.
- summer 1988
- Article
Simultaneous Signaling to the Capital and Product Markets
By: David S. Scharfstein, Robert Gertner and Robert Gibbons
Scharfstein, David S., Robert Gertner, and Robert Gibbons. "Simultaneous Signaling to the Capital and Product Markets." RAND Journal of Economics 19, no. 2 (summer 1988): 173–190.
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- 1999
- Chapter
Organizations and Markets at Harvard Business School, 1984-1996
By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck
Baker, George P., Michael C. Jensen, Carliss Y. Baldwin, and Karen H. Wruck. "Organizations and Markets at Harvard Business School, 1984-1996." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999.
- October 1989
- Background Note
Organizing and Implementing the Marketing Effort: Course Overview
By: Frank V. Cespedes
Keywords: Marketing
Cespedes, Frank V. "Organizing and Implementing the Marketing Effort: Course Overview." Harvard Business School Background Note 590-041, October 1989.