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- All HBS Web (1,343)
- Faculty Publications (385)
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
A successful CM strategy must address each of the following processes. (Typical objectives and measures for customer management are shown in Figure 1.) 1. Customer selection. The customer selection process begins with an understanding of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Student-Profile
Byungyeon Kim
with a particular focus on the ways that quantitative data can better support decision-making. Thanks to the recommendation of a faculty advisor, he realized that specializing in quantitative marketing would provide him with a meaningful... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
They selectively try to choose the better reviews. And at that point in class the students start debating what is appropriate, what is not appropriate, what is actual manipulation, what is actually self-serving by View Details
- September 2002 (Revised January 2003)
- Case
A-Rod: Signing the Best Player in Baseball
This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details
Cohen, Randolph B., and Jason Wallace. "A-Rod: Signing the Best Player in Baseball." Harvard Business School Case 203-047, September 2002. (Revised January 2003.)
- March 2008
- Case
Patel Food and Chemicals Private Limited (A)
By: Felda Hardymon and Ann Leamon
Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, must decide whether to hire a CFO candidate. Previously, his company's book-keeping has been done by an uncle, who has mentioned that he may retire soon. Patel could hire his... View Details
Keywords: Selection and Staffing; Family Business; Managerial Roles; Emerging Markets; Diversity; Finance; Food and Beverage Industry; Gujarat
Hardymon, Felda, and Ann Leamon. "Patel Food and Chemicals Private Limited (A)." Harvard Business School Case 808-142, March 2008.
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
is an exploration of what it means for a business to be different, to be meaningfully different, to be different in a way that makes a difference to consumers," she says. “Differentiation is a way of thinking.” An authority on innovative consumer View Details
Keywords: by Sarah Jane Gilbert
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
what shoppers do. This observational work is the bread and butter of Paco Underhill, a consultant whose market research firm, Envirosell (New York City), has been studying retail shopper behavior for 20 years. Teach a kid to hammer, and... View Details
- Fast Answer
Income distribution: countries
20%, etc. Select Years. Note that the data may not be available for all countries for all years. Select a wide range of years. Economist Intelligence Unit: EIU Data Services - View Details
- 01 Sep 2014
- News
All For One
question was how to do it. At Indian electronics firm HCL Technologies, incoming CEO Vineet Nayar inherited a once-great technology company that had lost its way by the time he took over in 2005. The company had steadily lost market share... View Details
- Web
Investment Strategies - Course Catalog
and personal finance. A cornerstone of any investment philosophy is a view on the efficiency of markets. An efficient market is one where prices reflect true fundamental values. In an efficient market, there is little value in the View Details
- Fast Answer
Investing in Life Sciences - SIP Resources
Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
talk to the families of patients who are soon-to-be deceased," says Anteby, who for several years has studied the morality of markets by focusing on legal cadaver commerce in the United States. "There's a lot of discussion in... View Details
- Fast Answer
FIELD Global Immersion Resources: Morocco
Where can I find country, industry and market information and news about Morocco? Industry and market research Passport View Details
- Fast Answer
Africa: research, news, analysis
Where can I find country, company, industry/market, and news about Africa? Industry and market research Passport Useful for: consumer-related industry reports across a variety of geographies/countries. To begin, enter industry... View Details
- 22 Feb 2000
- Research & Ideas
Social Capital Markets: Creating Value in the Nonprofit World
himself during his six years as president andCEO of Outward Bound, plunging him into the Social Capital Markets arena.When Outward Bound received an $8-million grant for a new educationalinitiative, Grossman was determined to grow and... View Details
Keywords: by Anne Kavanagh
- September 2008
- Teaching Note
Allston: Brand vs. Architecture (TN)
By: Christopher M. Gordon and Ben Creo
Teaching Note for [208079]. View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details
Keywords: by James Heskett
- Fast Answer
Defense Industry Research
Where would I find research reports on the defense industry? Frost & Sullivan
Reports covering technology and market trends in various technology, energy and manufacturing related fields. BCC Research Reports on major... View Details
Reports covering technology and market trends in various technology, energy and manufacturing related fields. BCC Research Reports on major... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
Banning Big Box Stores Can Hurt Local Retailers Research shows how regulations designed to protect independent retailers from big box competition may backfire. Empathy: The Brand Equity of Retail Retailers can offer great product View Details