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  • Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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  • April 2006 (Revised October 2006)
  • Case

Best Buy Co., Inc.: Customer-Centricity

By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis
With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in... View Details
Keywords: Customer Focus and Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia
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  • 05 Dec 2019
  • News

How Artificial Intelligence Can Set Meaningful Sales Goals

  • December 2014 (Revised July 2016)
  • Case

HEINEKEN—Brewing a Better World

By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details
Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry
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  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

Reorientation in New Ventures By: McDonald, Rory, and Cheng Gao Abstract—New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products View Details
Keywords: Dina Gerdeman
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55402 The Creation and Evolution of Entrepreneurial Public Markets By: Bernstein, Shai, Abhishek Dev, and Josh Lerner... View Details
Keywords: Dina Gerdeman
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

unknown but targeted wealthier districts when incomes were revealed. These results shed light on how income transparency shapes preferences for equity and redistribution. We discuss implications for policy... View Details
Keywords: Dina Gerdeman
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get... View Details
Keywords: by John Quelch
  • 06 Apr 2017
  • HBS Seminar

Arkadiy Sakhartov, Wharton, University of Pennsylvania

  • Fast Answer

Confronting Climate Change: Risks and Opportunities

risks and strategies for addressing climate change. American City Business Journals - Find articles from local business journals. OECD iLibrary - Find books, papers, reports, and statistics on climate change... View Details
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

and style: the essential skills, the selection of a boat that is up to the task, the necessary equipment, and the planning required for world cruising. Costs are discussed as... View Details
  • January 2016 (Revised July 2018)
  • Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki
Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details
Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry
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  • 02 Sep 2016
  • Op-Ed

The Twitter Election

personality, Trump does not use Twitter to listen and seek feedback, generate leads and research the messages he should use in the traditional air and ground wars. Unlike... View Details
Keywords: by John Quelch and Thales Teixeira
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

architecture. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55689 2019 Handbook of Behavioral Economics: Foundations and Applications 2 Behavioral Economics and Health-Care View Details
Keywords: Sean Silverthorne
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them, restructuring View Details
Keywords: by Martha Lagace; Consumer Products
  • Fast Answer

Securitization process and credit rating agencies

Access to credit research on bond issues from around the world, including public finance and structured finance issues LSEG Workspace - Features market quotes, earnings estimates, financial... View Details
  • October 2007
  • Background Note

Price Formation

By: Joshua D. Coval and Erik Stafford
Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details
Keywords: Capital Markets; Price; Profit; Corporate Disclosure; Newsletters; Industry Structures; Business Processes; Competitive Strategy
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  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

forthcoming Journal of International Economics Corporate Debt, Firm Size and Financial Fragility in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo... View Details
Keywords: Dina Gerdeman
  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

their reputations that can permanently sever relationships. That’s because targets of paltering feel misled and consider the practice to be just as unethical as lying by commission. Participants said that in... View Details
Keywords: by Dina Gerdeman
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

By: Deller, Carolyn, and Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan based primarily on objective performance, but incorporating managerial discretion in the View Details
Keywords: Dina Gerdeman