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  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

innovator. By contrast, previous research by Harvard's David Carpenter and others found that first movers in new chemical drug categories typically receives the fastest FDA approval, with every follow-on drug in the same category taking... View Details
Keywords: by Michael Blanding; Health; Technology
  • 21 Jul 2022
  • Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

The US government set out to support consumers and jolt the economy when it issued federal stimulus checks during the early months of the COVID-19 pandemic. But actually, that money helped propel questionable investments in “meme stocks,” one of the most visible... View Details
Keywords: by Rachel Layne; Financial Services

    Rohit Deshpande

    Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 01 Mar 2023
    • News

    3-Minute Briefing: Qiao Ma (MBA 2010)

    life): “Observation, not prediction.” As a predictor, you have a view and look for evidence to support it. As an observer, I try to forget what I believed yesterday and look at today’s events with a fresh set of eyes. The Asian markets... View Details
    Keywords: Julia Hanna; stock market; investment; finance; Australia; China; Asia; strategy; Securities, Commodities, and Other Financial Investments; Finance
    • 21 Jul 2021
    • Research & Ideas

    What Does an ESG Score Really Say About a Company?

    Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details
    Keywords: by Kristen Senz

      Charlotte L. Robertson

      Charlotte Robertson is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School. She teaches BGIE in the MBA required curriculum.

      Professor Robertson conducts research on the history of financial... View Details

        Sunil Gupta

        Co-Chair, Driving Digital Strategy

        Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

        Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
        • September 2010 (Revised February 2011)
        • Case

        Red Lobster

        By: David E. Bell and Jason Riis
        Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
        Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry
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          Terrence Tianshuo Shi

          Terrence Tianshuo Shi is a doctoral student at Harvard Business School. He was awarded the John M. Olin Research Fellowship in Law and Economics at Harvard Law School and named a Deloitte Foundation Doctoral Fellow for 2024. Prior to joining the doctoral program,... View Details

            Victoria Ivashina

            Victoria Ivashina is the Lovett-Learned Professor of Finance and Head of the Finance Unit at Harvard Business School. She also serves as a Research Associate at the National Bureau of Economic Research (NBER), a Research Fellow at the Center for Economic Policy... View Details

            Keywords: banking; federal government; financial services; investment banking industry; private equity (LBO funds); private equity (other)

              Benson P. Shapiro

              Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

              Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

                Lauren Rice

                Lauren is a doctoral student in the Business Economics program. Her research interests include finance, development economics, health economics, and industrial organization. He graduated from Harvard College in 2020, where he studied Economics and... View Details

                  Shira Li

                  Shira Li is a doctoral student in the Business Economics program. Her research interests include finance, industrial organization, and market design. She graduated from Harvard College in 2019 with an A.B. in Math and Computer Science and a... View Details

                    Julian De Freitas

                    Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

                    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
                    • July 2010
                    • Case

                    Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

                    By: John A. Quelch and Heather Beckham
                    Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
                    Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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                      Jill J. Avery

                      Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

                      Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
                      • May 1980
                      • Case

                      Kendall-Vetmat

                      Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details
                      Keywords: Decision Making; Product Launch; Product Development
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                        Ashley V. Whillans

                        Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

                          Jingpeng Hong

                          Jingpeng is a Ph.D. student in Marketing at Harvard Business School. Previously, he received a B.A. in Economics from the National School of Development, Peking University and a M.A. in Social Sciences, Economics from the University of Chicago. His research interests... View Details
                          • 05 May 2008
                          • Research & Ideas

                          Connecting with Consumers Using Deep Metaphors

                          authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held consumer needs and desires. Other... View Details
                          Keywords: by Martha Lagace; Consumer Products