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  • June 2017
  • Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details
Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Capture; Market Entry and Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands and Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
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  • 12 Apr 2016
  • First Look

April 12, 2016

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse,... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2023
  • Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
Keywords: by Barbara DeLollis; Financial Services; Mining
  • April 2024
  • Case

ChatGPT Enters the Voice Wars 2024

By: David B. Yoffie and Sarah von Bargen
OpenAI joined the Voice Wars in September 2023 when it launched its voice feature for ChatGPT. Initially only available to Pro subscribers, ChatGPT gave free access to all users two months later. It formed partnerships with a variety of companies, including carmakers,... View Details
Keywords: AI and Machine Learning; Partners and Partnerships; Lawsuits and Litigation; Technology Adoption; Market Entry and Exit; Technology Industry
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  • August 2020 (Revised January 2022)
  • Case

1928 Diagnostics: Fighting Antibiotics Resistance

By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in... View Details
Keywords: Health Care and Treatment; Entrepreneurship; Leadership; Science-Based Business; Growth and Development Strategy; Business Growth and Maturation; Business Model; Information Technology; Digital Platforms; Health Disorders; Market Entry and Exit; Value Creation; Business and Stakeholder Relations; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Europe; Sweden
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  • June 1998 (Revised December 2006)
  • Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles
Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details
Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand
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  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets versus broadening... View Details
Keywords: Sean Silverthorne
  • 2025
  • Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau
Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry
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  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

analysis of tort laws. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54284 forthcoming Management Science Market Reaction to Mandatory Nonfinancial Disclosure By: Grewal, Jody, Edward J. Riedl, View Details
Keywords: Sean Silverthorne
  • September 1993 (Revised June 1994)
  • Case

Hewlett-Packard: Singapore (A)

By: Dorothy A. Leonard
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details
Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore
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  • 20 Mar 2012
  • First Look

First Look: March 20

entry on the pricing and availability of credit in developing economies? The Mexican banking system provides a quasi-experiment to address this question because in 1997 the Mexican government radically... View Details
Keywords: Sean Silverthorne
  • March 2022 (Revised August 2022)
  • Case

LooksRare: The Decentralized, Tokenized, NFT Marketplace

By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business... View Details
Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing
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  • 19 May 2009
  • First Look

First Look: May 19, 2009

  Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting View Details
Keywords: Martha Lagace
  • 21 Feb 2018
  • Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

opportunity to redouble their efforts and grab more market share, or take it as a warning that it might be time to get out while the getting was good? A new research study suggests that more companies than... View Details
Keywords: by Rachel Layne; Pharmaceutical; Health
  • 24 Dec 2013
  • First Look

First Look: December 24

entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful... View Details
Keywords: Carmen Nobel
  • 18 Apr 2023
  • Research & Ideas

The Best Person to Lead Your Company Doesn't Work There—Yet

within their own ranks. “What you really do need is knowledge of that specific industry, whether it's pharmaceutical or manufacturing or hospitality or rocket science.” The findings suggest an active market for CEOs, who are lured to... View Details
Keywords: by Rachel Layne; Financial Services
  • 16 May 2011
  • Research & Ideas

What Loyalty? High-End Customers are First to Flee

industry's rich array of data made it a prime subject for such a study. "Banks maintain customer data at a very fine grade level, and the government captures competitive data, so we have a very good picture of when competitors enter... View Details
Keywords: by Julia Hanna
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

Following the dot-com bust at the turn of the century, the technology business went through a gloomy period, 2001-2002, when innovation dried up, MBAs looked for careers in finance, and investors put their funds in a holding pattern.... View Details
Keywords: by Sean Silverthorne; Computer; Education
  • October 2003 (Revised January 2004)
  • Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom
Related
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

the market potential for the new product, and two competitive incentives arise for the incumbent: it can discourage entry through preemptive communication or by remaining... View Details
Keywords: Sean Silverthorne