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  • Web

Creating Emerging Markets

Thriving in Growth & Turbulence The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent decades. At its core are over 180... View Details
  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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  • March 2003 (Revised August 2005)
  • Case

National Parks Conservation Association

By: Forest L. Reinhardt and Briana Huntsberger
The National Parks Conservation Association seeks to help the U.S. National Park Service increase its efficiency by incorporating principles of business management so that American national parks will be better managed. Its efforts raise fundamental questions about the... View Details
Keywords: Nonprofit Organizations; Business or Company Management; Corporate Governance; Government and Politics; Natural Environment; Cooperation; Entertainment and Recreation Industry; Tourism Industry; Public Administration Industry; United States
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  • 21 Dec 2010
  • First Look

First Look: December 21

unable to tell whether each child was honest or not, we speculate about the proportion of reported white outcomes. Children report the prize-winning outcome at rates statistically above 50% but below 100%. Moreover, the probability of cheating is uniform View Details
  • December 2016
  • Background Note

Cross-sector Collaborations for Shared Prosperity

By: Jan Rivkin
In cities and towns across America, leaders in local governments, businesses, nonprofits, educational institutions, faith-based organizations, labor unions, and other organizations are coming together in new ways to help their communities prosper. Why are such... View Details
Keywords: Leadership; Business and Community Relations; Cooperation; United States
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  • January 2011 (Revised April 2012)
  • Case

BBVA Compass: Marketing Resource Allocation

By: Sunil Gupta and Joseph Davies-Gavin
BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing... View Details
Keywords: Advertising; Resource Allocation; Marketing Channels; Marketing Strategy; Performance Evaluation; Banking Industry; United States
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  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what... View Details
Keywords: by Avery Forman; Sports
  • 22 Nov 2011
  • First Look

First Look: November 22

need for the additional funding, determine how best to allocate the money across the various platforms, and establish effective ways to measure return on investment (ROI) for digital marketing spending . She must also take into account... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2009
  • Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

"Bank of America is interested in accessing innovative digital technologies that will help it redefine how banking is done," Sato says. "The bank sees this as an opportunity to fuel its continued competitive presence in a... View Details
Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical
  • Web

Health Policy (Management) - Doctoral

the yearlong Health Policy Core Seminar, two MBA elective courses, and one course in two of the following areas: political analysis, decision sciences, medical sociology, or economics. You will take the Health Policy General Exam at the... View Details
  • January 2000 (Revised October 2001)
  • Case

@Hoc: Leveraging Israeli Technology in the United States

Describes @Hoc, an idea for an Internet software company, developed by two HBS MBA 1999 graduates, Guy Miasnik and Ly Tran. @Hoc's software, loaded into a browser, enables instant, context-sensitive information retrieval and shopping. @Hoc's R&D team is located in... View Details
Keywords: Geographic Location; Internet and the Web; Applications and Software; Financing and Loans; Business Startups; Information Technology Industry; Israel; Boston
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  • 2023
  • Working Paper

No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

By: Innessa Colaiacovo
Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details
Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States
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  • 2024
  • Working Paper

What Drives Variation in Investor Portfolios? Estimating the Roles of Beliefs and Risk Preferences

By: Mark Egan, Alexander MacKay and Hanbin Yang
We present an empirical model of portfolio choice that allows for the nonparametric estimation of investors' (subjective) expectations and risk preferences. Utilizing a comprehensive dataset of 401(k) plans from 2009 through 2019, we explore heterogeneity in asset... View Details
Keywords: Stock Market Expectations; Demand Estimation; Retirement Planning; Defined Contribution Retirement Plan; 401 (K); Finance; Investment Portfolio; Investment; Retirement; Behavioral Finance; Financial Services Industry; United States
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  • 25 Jan 2024
  • Research & Ideas

Being a Team Player: Why College Athletes Succeed in Business

applies across almost all sports, not just those associated with prep schools, such as rowing, squash, lacrosse, and equestrian. Using sports popular among the affluent as a proxy for wealth, the researchers found those players tend to... View Details
Keywords: by Rachel Layne
  • December 2008
  • Article

Technology Usage Lags

By: Diego A. Comin, Bart Hobijn and Emilie Rovito
We present evidence on the differences in the intensity with which ten major technologies are used in 185 countries across the world. We do so by calculating how many years ago these technologies were used in the U.S. at the same intensity as they are used in the... View Details
Keywords: Technology Adoption; Global Range; Economy; Relationships; Performance Productivity; United States
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  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • Web

Middle East & North Africa - Global

Research Center: Cairo Cairo, Egypt Middle East and North Africa Research Center: Istanbul Istanbul, Turkey Israel Research Office Tel Aviv, Israel News & Highlights JUNE 2025 MBA Admissions HBS MBA... View Details
  • Web

Giving - Alumni

MBA students receive need-based financial aid Learn how you can support students 3,200+ Student and alumni ventures supported by the Harvard Innovation Labs Learn about the Harvard Innovation Labs 27 % Portion of HBS’s operating revenue... View Details
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman

    Christopher A. Bartlett

    Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979). 

    As a practicing manager prior... View Details

    Keywords: consulting; health care; management consulting; manufacturing; medical supplies; wine