Lamar Advertising Company - Publications - Faculty & Research

Profile

PJ Meyer

"level the playing field for local businesses" by working with student groups to set up internet alternatives for small businesses to perform everything from advertising to online ordering. Participation in a number of business... View Details

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

the world are trying to reinvent themselves for digital success. Indeed, few strategic problems are as hard as those confronting newspapers—declining print revenues, even greater declines in advertising revenue (mostly due to the loss of... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details

Keywords: by Martha Lagace

14 Dec 2010
First Look

First Look: Dec. 14

and suggests that corporate diversification can serve an important insurance function for investors. Download the paper: http://www.hbs.edu/research/pdf/10-101.pdf The Psychological Costs of Pay-for-Performance: Implications for Strategic Compensation Authors:Ian... View Details

Keywords: Sean Silverthorne

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better... View Details

Keywords: by Sean Silverthorne

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

10 Aug 2015
Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees.... View Details

Keywords: by Carmen Nobel; Retail

01 Jun 2000
News

Going Public: Christopher S. Yeh

in both engineering and creative writing, Yeh helped launch Juno Online Services, one of the pioneers of free e-mail. He then moved on to D.E. Shaw, where he developed strategic alliances for the firm's online brokerage division. But the most impressive entry on Yeh's... View Details

Keywords: Garry Emmons

Profile

Gordon Ross

businesses in the context of the greater world. I wanted to know how companies should be structured.” Learning through debate and discussion With an ultimate ambition of business ownership in mind, Gordon decided to take a deeper dive... View Details

01 Dec 2009
News

Taking the Plunge

pursuing a strategy for the Washlet were “gung ho” and suggested a variety of tactics. Students liked TOTO’s “Clean is Happy” advertising campaign but generally agreed that the company needs to start by... View Details

Keywords: Julia Hanna; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

01 Jun 2007
News

KPMG for Mayor!

voters would get the chance to choose their administrator of choice. While I am serious about this idea, I know that it can’t work without the input of visionary policymakers who would hammer out all the details. If a company or nonprofit... View Details

Keywords: Eric Werker; Executive, Legislative, and Other General Government Support; Government

10 Jun 2013
Research & Ideas

How Numbers Talk to People

online travel company Expedia's US business. Joe was previously a Web analytics maven-and he still is-but his data-based problem-solving approaches have led to a variety of impressive promotions. Many of the Expedia investigations involve... View Details

01 Oct 2013
News

Banking on Africa's Future

advertising company from Independent News & Media, an Ireland-based media company that decided to focus on the United Kingdom, and Shell's downstream fuel business (e.g., gas... View Details

15 Dec 2015
News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

01 Oct 2000
News

Timothy G. Brier: The Price is Right

Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price for airline tickets, hotel rooms,... View Details

Keywords: James E. Aisner

Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Running a Healthy Company Excerpt from audio recording of Edwin Land's 1946 message to employees of Polaroid. Featured Spots, 1954–1975 An early advertiser on television, Polaroid featured spots on the... View Details

01 Jun 2016
News

Making It Possible to Explore and Grow

is important,” Friedlander continues, “but telling the right story about it moves a company forward.” Realizing that he lacked the business knowledge to craft such a story with credibility and impact, Friedlander resolved to bridge the... View Details

20 Sep 2016
First Look

September 20, 2016

approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business... View Details