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Show Results For
- All HBS Web
(1,807)
- News (351)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,029)
- August 1986 (Revised March 1987)
- Case
Black & Decker Corp.: Household Products Group (A)
By: John A. Quelch
Quelch, John A. "Black & Decker Corp.: Household Products Group (A)." Harvard Business School Case 587-056, August 1986. (Revised March 1987.)
- August 1986 (Revised February 1987)
- Case
Coffee Brands: Direct Product Profit/Cost Exercise
By: John A. Quelch
Quelch, John A. "Coffee Brands: Direct Product Profit/Cost Exercise." Harvard Business School Case 587-015, August 1986. (Revised February 1987.)
- June 1986
- Case
General Motors Continental N.V.: Netherlands Branch (B)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986.
- November 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (C)
By: John A. Quelch
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (C)." Harvard Business School Case 586-067, November 1985.
- March 1985 (Revised November 1985)
- Case
General Electric Co.: Major Appliance Business Group (D)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (D)." Harvard Business School Case 585-076, March 1985. (Revised November 1985.)
- July 1982 (Revised April 1991)
- Case
Food Ranch, Inc.
By: John A. Quelch
Quelch, John A. "Food Ranch, Inc." Harvard Business School Case 583-018, July 1982. (Revised April 1991.)
- June 1982 (Revised May 1990)
- Exercise
Media Allocation Exercise
By: John A. Quelch
Quelch, John A. "Media Allocation Exercise." Harvard Business School Exercise 582-121, June 1982. (Revised May 1990.)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- July 27, 2003
- Article
Against the Grain: Why Uncle Sam's Touch of the Uncle Ben's Left the Arab Street Cold
By: John A. Quelch
Quelch, John A. "Against the Grain: Why Uncle Sam's Touch of the Uncle Ben's Left the Arab Street Cold." Independent (London) (July 27, 2003), 7.
- Article
Global Brands: Taking Stock
By: John A. Quelch
Quelch, John A. "Global Brands: Taking Stock." Business Strategy Review 10, no. 1 (Spring 1999): 1–14.
- August 2003
- Article
The Return of the Global Brand
By: John A. Quelch
Quelch, John A. "The Return of the Global Brand." Harvard Business Review 81, no. 8 (August 2003): 22–23.
- 1989
- Book
Sales Promotion Management
By: John A. Quelch
Quelch, John A. Sales Promotion Management. Englewood Cliffs, NJ: Prentice Hall, 1989. (Japanese translation, 1991.)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 2009
- Blog
How to Price US Citizenship
By: John A. Quelch
Quelch, John A. How to Price US Citizenship (blog). Harvard Business Online—Marketing Know:How. November 5, 2009. https://hbr.org/2009/11/how-to-price-us-citizenship.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Corporate Responsibility Can Survive the Recession
By: John A. Quelch
Quelch, John A. "How Corporate Responsibility Can Survive the Recession." Harvard Business Online—Marketing Know:How (blog). September 22, 2009. https://hbr.org/2009/09/how-corporate-responsibility-c.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Cash for Clunkers Failed American Taxpayers
By: John A. Quelch
Quelch, John A. "How Cash for Clunkers Failed American Taxpayers." Harvard Business Online—Marketing Know:How (blog). August 21, 2009. https://hbr.org/2009/08/how-cash-for-clunkers-failed-a.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Succeeded (But Still Fails To Impress)
By: John A. Quelch
Quelch, John A. "How Marketing Succeeded (But Still Fails To Impress)." Harvard Business Online—Marketing Know:How (blog). February 3, 2009. https://hbr.org/2009/02/how-marketing-succeeded-but-st.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How General Motors Violated Your Trust
By: John A. Quelch
Quelch, John A. "How General Motors Violated Your Trust." Harvard Business Online—Marketing Know:How (blog). December 11, 2008. https://hbr.org/2008/12/how-general-motors-violated-yo.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing the American Dream Caused Our Economic Crisis
By: John A. Quelch
Quelch, John A. "How Marketing the American Dream Caused Our Economic Crisis." Harvard Business Online—Marketing Know:How (blog). October 27, 2008. https://hbr.org/2008/10/the-current-economic-crisis-ha.