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- All HBS Web
(1,832)
- Faculty Publications (848)
- June 1989 (Revised May 1993)
- Case
Rossin Greenberg Seronick & Hill, Inc. (A)
By: John A. Quelch
Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (A)." Harvard Business School Case 589-124, June 1989. (Revised May 1993.)
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (B)
By: John A. Quelch
Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (C)
By: John A. Quelch
Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details
Keywords: Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (C)." Harvard Business School Supplement 589-126, June 1989. (Revised May 1993.)
- June 1989 (Revised October 1992)
- Case
Sealed Air Corp.: Marketing Impacts of Eliminating CFCs
By: John A. Quelch
Quelch, John A. "Sealed Air Corp.: Marketing Impacts of Eliminating CFCs." Harvard Business School Case 589-107, June 1989. (Revised October 1992.)
- 1989
- Book
How to Market to Consumers: 10 Ways to Win
By: John A. Quelch
Quelch, John A. How to Market to Consumers: 10 Ways to Win. New York, NY: John Wiley & Sons, 1989.
- June 1989 (Revised July 1993)
- Case
CIGNA Worldwide
By: John A. Quelch
A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
- 1989
- Book
Sales Promotion Management
By: John A. Quelch
Quelch, John A. Sales Promotion Management. Englewood Cliffs, NJ: Prentice Hall, 1989. (Japanese translation, 1991.)
- January 1989
- Case
General Foods Corp.: Local Marketing
By: John A. Quelch
Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
- January 1989 (Revised February 1989)
- Case
Kraft Foodservice
By: John A. Quelch
Quelch, John A. "Kraft Foodservice." Harvard Business School Case 589-041, January 1989. (Revised February 1989.)
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- August 1988
- Background Note
Note on Consumer Goods Marketing--1988
By: John A. Quelch
Quelch, John A. "Note on Consumer Goods Marketing--1988." Harvard Business School Background Note 589-024, August 1988.
- August 1988
- Background Note
Note on Sales Promotion Design
By: John A. Quelch
Quelch, John A. "Note on Sales Promotion Design." Harvard Business School Background Note 589-021, August 1988.
- August 1988
- Background Note
Note on Local Marketing
By: John A. Quelch
Quelch, John A. "Note on Local Marketing." Harvard Business School Background Note 589-023, August 1988.
- August 1988
- Background Note
Note on Inventory Risk and Soft Goods Merchandising
By: John A. Quelch
Quelch, John A. "Note on Inventory Risk and Soft Goods Merchandising." Harvard Business School Background Note 589-022, August 1988.
- 1988
- Book
Multinational Marketing Management: Cases and Readings
By: Robert D. Buzzell and John A. Quelch
Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, MA: Addison-Wesley Publishing Company, 1988. (Second edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1992. Third edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1995. Fourth edition, Global Marketing Management with C. Bartlett, 1999.)
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
- Article
In Defense of Price Promotion
By: Paul Farris and John A. Quelch
Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.
- Article
The Product Management Audit: Design and Survey Findings
By: John A. Quelch, Paul Farris and James Olver