Publications

01 Mar 2024
News

The Internet's Next Frontier

members to test out theories and analyze results that often lead to breakthrough ideas. Scott Duke Kominers Shai Bernstein Scott Duke Kominers Shai Bernstein EVOLUTION OF THE WORLD WIDE View Details

Keywords: Jennifer Gillespie

Fast Answer

Black Business Leaders and Entrepreneurship

href="http://id.lib.harvard.edu/aleph/013985181/catalog" target="_self">Racial and Ethnic Diversity: Asians, Blacks, Native Americans, and Whites (book) Nielsen reports on View Details

September 2017 (Revised November 2018)
Case

Marriott International: The Next 90 Years

By: Chiara Farronato and Gary Pisano

The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

problems, such as the adequacy of the public health system, disparities in access to health care, availability of emergency child care, universal broadband and View Details

Keywords: by Dina Gerdeman

May 2007 (Revised July 2011)
Background Note

Retail Shopping in 2007: The Net Versus the Mall

By: Stephen P. Bradley, Nancy Bartlett and James Weber

Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details

Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details

Keywords: by Dina Gerdeman

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

ZMET in addition to digital imaging, for corporate clients as well as MBA and Executive Education students. He's also involved in Harvard's interdisciplinary initiative Mind/Brain/Behavior, and studies... View Details

Keywords: by Martha Lagace

01 Jun 2004
News

The Sky’s the Limit

marketing for the budding business. “It provides all the charting information on your computer, but it also connects to Internet databases and... View Details

Keywords: Seattle Avionics; Transportation; Air Transportation; Transportation

02 Aug 2004
Research & Ideas

Health Care Research and Prospects

and inadequate care. In short, health care in the United States appears to be broken. Enter Harvard Business School's Life Sciences & Health Care Initiative, which brings together faculty from diverse... View Details

Keywords: by Wendy Guild Swearingen; Health

May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details

Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry

Find at Harvard

18 Feb 2002
Research & Ideas

Wrap-up: Software, Telecom, and Recovery

Venture capital firms ask themselves tough questions these days. Among them: how can they dig out of the dot-com collapse? How should they invest going forward? How should the leader of a firm strike View Details

Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications

16 Dec 2002
Lessons from the Classroom

Marrying Distance and Classroom Education

multi-media cases and they're closer to the real world in some ways because you have this more auditory environment. The trouble is that (a) they're more expensive, View Details

Keywords: by Sean Silverthorne

March 2000 (Revised May 2000)
Case

Evolution of eCoverage in the Online Insurance Market, The

David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details

Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry

2014
Working Paper

Digital Discrimination: The Case of Airbnb.com

By: Benjamin Edelman and Michael Luca

Online marketplaces often contain information not only about products, but also about the people selling the products. In an effort to facilitate trust, many platforms encourage sellers to provide personal profiles and even to post pictures of themselves. However,... View Details

Keywords: Prejudice and Bias; Internet and the Web; Race; Trust; Renting or Rental; Accommodations Industry; Real Estate Industry

SSRN

Read Now

June 2020 (Revised July 2023)
Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza

In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details

Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United Kingdom; United States

01 Apr 2000
News

Student "Treks" Lead to Jobs and Opportunities

Entertainment Players in the New Economy" highlighted the schedule. Eurotrek's student organizers view London as the financial center of Europe, as well as a growing base for... View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

frequently also, there is less time for making important decisions—not infrequently, they have to act in real time. With modern IT (with real time, Internet search, and social networks), few decisions can be... View Details

Keywords: by Martha Lagace

Article

NTT DoCoMo: The Future of the Wireless Internet?

By: Stephen P. Bradley

Keywords: Information Technology; Internet and the Web