Publications
Publications
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- All HBS Web
(6,776)
- Faculty Publications (905)
- December 2001
- Case
Cisco China
By: F. Warren McFarlan, Guoqing Chen and David Kiron
Designed to show how Cisco has taken its U.S.-based infrastructure and applied it to China. It is stunning in its impact as one notes how so much of what is being done in the United States in terms of the intranet has been transferred to China. View Details
- December 2001
- Case
Alibaba.com (B)
By: F. Warren McFarlan and Fred Young
The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details
- December 2001 (Revised January 2002)
- Case
COSCO
By: F. Warren McFarlan and David Lane
Focuses on the IT challenges facing COSCO, one of the largest shipping companies in the world, as it deals with the Internet and modern information technology. The challenge is to understand what they are trying to do and understand the complexity of the task. View Details
- December 2001 (Revised November 2002)
- Case
John Smithers
By: Nitin Nohria and Todd Jick
Describes an ill-fated effort to institute a total quality program. Using the vantage point of one of the managers selected to be a quality instructor, the case traces the rise and fall of the quality effort during its very brief existence over the course of six... View Details
- December 2001
- Case
Sarah Vickers-Willis: Career Decisions (A)
By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick
Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details
- December 2001
- Case
Cybersettle
By: Michael A. Wheeler and Gillian Morris
Cybersettle's management faced a dilemma: How could they turn their company, which provided confidential online settlement services for insurance claims, into a profitable enterprise? Having started during the heady days of Internet "dot-com fever," the company now had... View Details
- November 2001 (Revised September 2002)
- Case
Four Products: Predicting Diffusion
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
- October 2001 (Revised February 2002)
- Case
Nasdaq Japan: E-Merging Markets
By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
- October 2001
- Case
Meg Whitman and eBay Germany
By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details
- October 2001 (Revised January 2002)
- Case
Philipp Justus at eBay Germany (A)
By: Linda A. Hill and Maria Farkas
A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details
- September 2001
- Case
Charitableway
By: James E. Austin and Elizabeth Kind
In early 2001, Charitableway, an ePhilanthropy application service provider that enabled the collection of charitable donations online; faced major strategic decisions relating to its alliance with United Way of America to foster workplace giving online. One of the... View Details
- August 2001 (Revised November 2001)
- Case
Vicinity Corporation: Turning Web Traffic into Store Traffic
By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
- August 2001 (Revised March 2008)
- Case
NerveWire, Inc.
By: Nitin Nohria and Anthony Mayo
NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details
- August 2001 (Revised April 2002)
- Case
Strategic Capital Management, LLC (A)
By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Strategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock... View Details
- July 2001 (Revised October 2004)
- Case
PSA: The World's Port of Call
By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong
Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details
- July 2001
- Exercise
Working with Your "Shadow Partner": Building a High Tech Investment Portfolio
By: Dwight B. Crane and Richard L. Nolan
Team-based exercise designed to illustrate the use of the Internet directly by executives. Requires going on the Internet to search for information required to construct a high-tech investment portfolio. View Details
- July 2001 (Revised September 2005)
- Case
USA TODAY: Pursuing the Network Strategy (A)
By: Michael L. Tushman, Michael J. Roberts and David Kiron
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO... View Details
- June 2001 (Revised December 2006)
- Case
Role of Capital Market Intermediaries in the Dot-Com Crash of 2000, The
By: Krishna G. Palepu and Gillian D Elcock
Set in the context of the rise and fall of the Internet stocks in the United States. View Details
- June 2001
- Teaching Note
Teaching IT Executive Education Courses TN
By: Richard L. Nolan
In the information age, it is important that IT be addressed in an effective way accessible to practicing executives. Teaching IT to executives continues to change in concepts and content as IT penetrates deeply into every area of business. Driven by Moore's Law, the... View Details
- June 2001 (Revised July 2001)
- Case
Amazon.com in the Year 2000
By: Krishna G. Palepu and Jeremy Cott
An analyst's critique of Amazon's prospectus from the perspective of its bond holders. View Details