Publications

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

about. Even if the existing channel were an opportunistic selection, over a period of time it is entirely possible to hone one's channels to keep up with industry changes. Q: You devote a fair amount of space in the book to considering... View Details

Keywords: by Sean Silverthorne

February 2018
Case

Redfin

By: Marco Di Maggio and Julia Kelley

Redfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model. Initially, the company provided... View Details

Keywords: Business Model; Strategy; Decision Making; Real Estate Industry

September 2023 (Revised June 2024)
Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner

This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry

16 Apr 2013
First Look

First Look: April 16

Publications 2006 Stanford University Press Wall Street Research: Past, Present, and Future By: Groysberg, Boris, and Paul M. Healy Abstract—Wall Street equity analysts provide research products View Details

Keywords: Sean Silverthorne

November 1999 (Revised June 2000)
Case

FairMarket: Managing Business Development

By: William A. Sahlman, Michael J. Roberts and Cathy Taylor

Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details

Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry

Find at Harvard

June 2025
Case

Zerodha

By: Das Narayandas and Kairavi Dey

Zerodha Broking Pvt. Ltd. (Zerodha) was among India's largest online broking platforms. Nithin and Nikhil Kamath started Zerodha to empower retail investors and remove the hurdles to investing in stocks. The company pioneered tech-first discount broking, charging... View Details

Keywords: Financial Services Industry

07 Oct 2008
First Look

First Look: October 7, 2008

levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the View Details

Keywords: Martha Lagace

December 2019
Case

Walmart Ecommerce (A): Picking up the Pace

By: Ramon Casadesus-Masanell and Karen Elterman

This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014.... View Details

Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

Find at Harvard

June 2014
Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith

When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details

Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

consumer who rips you off), same as the old boss (the corporation who ripped you off).'" So many questions, so little time and space. What do you think? Original Article Two Chinese students, entrepreneurs designing a start-up... View Details

Keywords: by Jim Heskett

06 Feb 2014
Research & Ideas

The Art of American Advertising

compared with modern marketing techniques, the Reconstruction Era actually shared some advertising commonalities with the dot-com boom. "The rise of the Internet in the 1990s had an enormous impact on global business View Details

Keywords: by Carmen Nobel; Advertising

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry

November 2021 (Revised January 2022)
Case

Scott Tucker (A): Race to the Top

By: Aiyesha Dey and Amram Migdal

The case tells the story of the rise and fall of Scott Tucker, an entrepreneur, businessman, passionate race car driver, competitor, and owner of a professional racing team. From 1997 to 2012, Tucker built a nationwide network of payday lending businesses, becoming a... View Details

Keywords: Business Ventures; Crime and Corruption; Ethics; Fairness; Financing and Loans; Personal Finance; Governance; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Financial Services Industry; United States

December 2021
Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein

In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details