Publications

March 2017 (Revised November 2018)
Case

BYJU'S The Learning App

By: John Jong-Hyun Kim and Rachna Tahilyani

BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details

Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States

Research Summary

Leveraging Knowledge for Performance

Morten Hansen is involved in research which examines how knowledge residing in different units in a company can be leveraged to improve performance in a specific unit. He has conducted several large studies of the use of knowledge in creating competitive performance,... View Details

October 2019 (Revised December 2019)
Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej

As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details

Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)

09 Feb 2010
First Look

First Look: Feb. 9

Transforming Public Education: Cases in Education Entrepreneurship. Winning in Emerging Markets: A Road Map for Strategy and Execution Authors:Tarun Khanna, Krishna G. Palepu, and Richard Bullock Publication:Harvard Business Press,... View Details

Keywords: Martha Lagace

March 1998
Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy

Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details

Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration

June 2018
Case

Relax (Boston): Innovating and Growing an Entrepreneurial Business

By: Paul Marshall and Carole Carlson

The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the... View Details

Keywords: Growth and Development Strategy; Growth Management; Acquisition; Brands and Branding; Entrepreneurship; Organizational Design

06 Mar 2007
First Look

First Look: March 6, 2007

includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice, along with suggestions for further reading. The main goal of any international View Details

Keywords: Martha Lagace

Research Summary

Corporate Diplomacy

Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential... View Details

Teaching Interest

Finance Reporting and Control

Financial Reporting and Control (FRC) is a course about how leaders can design and use performance measurement systems to build more effective organizations. Throughout their careers, business leaders are required to... View Details

September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

March 2020 (Revised March 2024)
Case

CIAM: Home-Grown Shareholder Activism in France

By: Charles C.Y. Wang, Tonia Labruyere and Vincent Dessain

The case discusses the strategy of CIAM, a French activist investment firm, involved in a case of a buy-out of minority shareholders in the telecommunications sector. Altice NV, an international telecommunications company based in the Netherlands that owned more than... View Details

Keywords: Corporate Governance; Private Equity; Strategy; Valuation; Investment Activism; Financial Services Industry; France

January 2021 (Revised February 2021)
Case

Tech with a Side of Pizza: How Domino's Rose to the Top

By: Boris Groysberg, Sarah L. Abbott and Susan Seligson

After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media

June 2003 (Revised May 2006)
Case

Cipla

By: Rohit Deshpande and Laura Winig

The head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line... View Details

Keywords: Trade; Price; Global Strategy; Health Care and Treatment; Patents; Leadership; Marketing Strategy; Health Industry; South Africa; India

Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

03 Nov 2003
Research & Ideas

Making Money Making Movies

investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

May 2008 (Revised June 2009)
Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details

Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States