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- All HBS Web (1,330)
- Faculty Publications (829)
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- April 2005 (Revised February 2006)
- Case
Monster Networking
By: Thomas R. Eisenmann and David Andrew Vivero
The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Service Industry; United States
Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
- 08 May 2007
- First Look
First Look: May 8, 2007
differences. Ghemawat shows you how—by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the... View Details
Keywords: Martha Lagace
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That work developed into his... View Details
Keywords: by Jim Aisner
- December 2014 (Revised November 2023)
- Case
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details
Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Technology Industry
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
- March 2008 (Revised April 2008)
- Supplement
Opening Dot EU (B)
By: Benjamin Edelman
EURid considers possible market mechanisms to allocate initial domain names within the Internet's newly-created "dot EU." European Union regulations and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms... View Details
Keywords: Governing Rules, Regulations, and Reforms; Internet and the Web; Resource Allocation; Auctions; Information Industry; Europe
Edelman, Benjamin. "Opening Dot EU (B)." Harvard Business School Supplement 908-053, March 2008. (Revised April 2008.)
- September 2000 (Revised June 2002)
- Supplement
Overview of E-Business Pricing Models
By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
Supplements National Logistics Management. View Details
Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
- September 2000 (Revised August 2011)
- Teaching Note
AGENCY.COM (A) and (B) TN
By: Ashish Nanda and Thomas J. DeLong
Teaching Note for (9-800-061) and (9-800-062). View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Swiss Watchmaking By: Raffaelli, Ryan, and Richard DeJordy Abstract—This study examines how influential institutional leaders in the Swiss watch industry responded to its precipitous decline after the introduction of quartz technology.... View Details
Keywords: Dina Gerdeman
- December 2019 (Revised January 2020)
- Case
Boll & Branch
By: Leonard A. Schlesinger and Mel Martin
Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019. View Details
Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada
Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. (Revised January 2020.)
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States
Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)
- March 1998 (Revised June 1999)
- Case
DigitalThink: Building a Sales Force
By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
- June 2018
- Case
The Grommet in 2018
By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details
Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry
Applegate, Lynda M., Karen Gordon Mills, and Lena Goldberg. "The Grommet in 2018." Harvard Business School Case 818-132, June 2018.
- May 2000 (Revised August 2000)
- Case
Service and Value in e-Commerce
This collection of readings illustrates the importance of service and logistics in e-commerce, focusing on e-Toys' disastrous 1999 holiday season. View Details
Keywords: Valuation; Internet and the Web; Service Operations; Logistics; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Hallowell, Roger H. "Service and Value in e-Commerce." Harvard Business School Case 800-384, May 2000. (Revised August 2000.)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details
Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)
- January 2010 (Revised March 2013)
- Case
foursquare
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
Co-founders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a... View Details
Keywords: Entrepreneurship; Internet and the Web; Mobile and Wireless Technology; Competitive Advantage; Web Services Industry; United States
Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Jeffrey J. Bussgang, and David Chen. "foursquare." Harvard Business School Case 711-418, January 2010. (Revised March 2013.)
- May 2016 (Revised January 2018)
- Case
Improving Repurchase Rates at zulily
By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Fashion Industry; Seattle
Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
- September 1985 (Revised October 1989)
- Case
CompuServe (A)
By: James L. Heskett
Keywords: Internet and the Web; Information Technology; Information Technology Industry; Information Technology Industry
Heskett, James L. "CompuServe (A)." Harvard Business School Case 386-067, September 1985. (Revised October 1989.)
- December 2019
- Case
Walmart Ecommerce (A): Picking up the Pace
By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014.... View Details
Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (A): Picking up the Pace." Harvard Business School Case 720-425, December 2019.
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- February 2001 (Revised June 2001)
- Case
eSurg (A): Negotiating the Start-Up
By: Jay O. Light and Anthony Massaro
The founders of an online medical supplies firm must negotiate with an established hospital distributor and a venture capital firm. View Details
Keywords: Venture Capital; Negotiation; Internet and the Web; Financing and Loans; Business Startups; Medical Devices and Supplies Industry
Light, Jay O., and Anthony Massaro. "eSurg (A): Negotiating the Start-Up." Harvard Business School Case 201-050, February 2001. (Revised June 2001.)