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Show Results For
- All HBS Web
(1,165)
- People (3)
- News (281)
- Research (713)
- Multimedia (14)
- Faculty Publications (364)
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation. Unilever, for example, owns both Axe and Dove, two View Details
- May 2002 (Revised October 2002)
- Case
Dell--New Horizons
By: V. Kasturi Rangan and Marie Bell
Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details
Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Technology Industry; United States
Rangan, V. Kasturi, and Marie Bell. "Dell--New Horizons." Harvard Business School Case 502-022, May 2002. (Revised October 2002.)
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- March 2010 (Revised February 2013)
- Case
NFL UK
By: Elie Ofek, David B. Godes and Peter Wickersham
The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
Hubert, SVP at Viacom and head of Scratch, the company’s “creative SWAT team.” That means change on a global scale: Millennials, currently one-third of the global population and more than 85 million strong... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and... View Details
- 01 Mar 2006
- News
Can the United States Avoid a Fractured Future?
ENRIQUEZ: People take too much for granted. PHOTO BY JEFF THIEBAUTH As CEO of Biotechonomy, a life-sciences research and venture capital firm, Juan Enriquez (MBA ’86) has examined the impact of life sciences on the global economy. In his... View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
know, the 2002 Global Alumni Conference was scheduled to take place in Buenos Aires, Argentina, last March. After careful consideration by the School and conference organizers in Argentina, the Global Alumni... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS... View Details
Keywords: Arts, Entertainment
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and... View Details
Keywords: Dina Gerdeman
- 01 Jun 2009
- News
Alumni Books
multinationals as Bharat Forge, Hindalco, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. This book profiles India’s pioneering multinationals, describing their transformation... View Details
- 01 Jun 2015
- News
Fever Pitch
their favorite investment, while some 1,600 students and alumni voted on awards for impact and innovation among finalists from 14 global regions. Best Investment Selected by HBS Alumni Angels StreetShares (Mid-Atlantic US Region) Mickey... View Details
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The View Details
Keywords: Martha Lagace