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September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

January 2019
Case

King Abdullah Economic City: Population Drivers and Cash Flow

By: John D. Macomber

CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers; planning infrastructure investment and return; attracting multinationals; and... View Details

Keywords: Urban Development; Infrastructure; Project Finance; Resource Allocation; Decision Making; City; Real Estate Industry; Saudi Arabia

07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

what venture capital might look like in the future, we asked Josh Lerner, the Jacob H. Schiff Professor of Investment Banking and head of the Entrepreneurial Management unit at Harvard Business School, what trends he’s paying close... View Details

Keywords: Re: Josh Lerner; Financial Services; Banking

15 Jun 2016
Research & Ideas

These VC Partners May Make Your Firm Less Innovative

Capital, Competitor Ties, and Entrepreneurial Innovation, published in the October 2015 Academy of Management Journal and co-written with Emily Cox Pahnke and Benjamin Hallen of the University of Washington and Dan Wang of Columbia... View Details

Keywords: by Michael Blanding; Financial Services; Banking

Program

Program for Leadership Development

of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment. A limited amount of partial scholarship funding may be available for qualified applicants from... View Details

October 2023
Case

Social Finance: Driving Accountability

By: Robin Greenwood, Richard S. Ruback and Robert Ialenti

Social Finance is a Boston-based nonprofit that works at the intersection of finance and policy. It raises, allocates, and manages capital to fund projects in the areas of education, early childhood development, criminal justice, and health. The case explores how... View Details

Keywords: Growth and Development Strategy; Nonprofit Organizations; Training

15 May 2012
First Look

First Look: May 15

PublicationsThe Two Facets of Collaboration: Cooperation and Coordination in Strategic Alliances Authors:Ranjay Gulati, Franz Wohlgezogen, and Pavel Zhelyazkov Publication:The Academy of Management Annals (forthcoming) Abstract This... View Details

Keywords: Carmen Nobel

January 2003 (Revised June 2003)
Case

Adams Capital Management: March 2002

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

In March 2002, the five partners of Adams Capital Management (ACM), a venture capital firm investing in information technology telecommunications with $700 million under management, gathered to discuss whether they should change their strategy in view of the prolonged... View Details

Keywords: Decision Choices and Conditions; Economic Slowdown and Stagnation; Venture Capital; Investment Portfolio; Business or Company Management; Partners and Partnerships; Business Strategy; Financial Services Industry

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details

Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

August 1998
Supplement

Cleveland Tomorrow, Video

By: James E. Austin and Rosabeth M. Kanter

As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details

Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise

December 2021 (Revised January 2023)
Supplement

Katerra (B)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

In May 2020, SoftBank executives, having invested nearly $2 billion in Katerra, decided the vision of an end-to-end, vertically-integrated construction process was worth saving—with some major changes to company structure. The SoftBank Vision Fund invested $200 million... View Details

Keywords: Business Startups; Failure; Insolvency and Bankruptcy; Entrepreneurship; Construction; Real Estate Industry; Construction Industry; Technology Industry; United States

April 2006 (Revised April 2012)
Background Note

The Company Sale Process

By: William E. Fruhan Jr.

Lays out the steps, the timeline, and the process by which a company is sold. Focuses on the sale of companies with enterprise values greater than $100 million. These transactions are large enough to require the help of a financial adviser and attract both strategic... View Details

Keywords: Mergers and Acquisitions; Auctions; Bids and Bidding; Agreements and Arrangements; Sales

October 2024
Case

Estímulo: Blended Finance in Brazil

By: Vikram S. Gandhi, James Barnett, Maxim Pike Harrell and Marina Osborn

In December 2022, Estímulo—a Brazilian impact investment fund supporting small businesses—found itself at a crossroads. The fund was established in 2020 to provide emergency relief through accessible credit and financial education. When low default rates from borrowers... View Details

Keywords: Credit; Financial Management; Financing and Loans; Investment; Social Enterprise; Business Model; Financial Services Industry; Brazil; South America; Latin America

December 2024
Supplement

Core Innovation Capital: Investing in Fintech for Good (B)

By: Ray Kluender, Natalia Rigol, Benjamin Roth and Nicole Tempest Keller

In 2017, Core Innovation Capital invested $725,000 in Hugo Insurance, a pay-as-you-drive auto insurance startup targeting the non-standard market. Core followed with $300,000 in 2019 during a Seed II round. By 2022, Hugo founder, David Bergendahl, sought $10 million in... View Details

Keywords: Fintech; Venture Capital; Social Entrepreneurship; Insurance; Measurement and Metrics; Investment; Financial Services Industry; Technology Industry; Insurance Industry; United States

July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry

September 2016 (Revised July 2017)
Case

Transferring Knowledge Between Projects at NASA JPL (A)

By: Dorothy Leonard and Christopher Myers

The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details

Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Aerospace Industry; United States

January 2004 (Revised July 2006)
Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details

Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry

25 Apr 2014
Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

managers who trade in foreign debt as well as for emerging market countries. "The cost of funds will go up," naysayers may cry. "We won't get any money; no one will invest in us." “If you... View Details

Keywords: by Laura Alfaro

November 2013 (Revised May 2023)
Case

Valuing Yahoo! in 2013

By: Luis M. Viceira and Atul Khosla

In late July 2013, Danielle Engle, Managing Director of Clairemont Capital, was contemplating what to do about a large investment her fund had in the stock of Yahoo! Inc. In mid-2012, Clairemont had invested nearly $75M in Yahoo! after the tech company settled a highly... View Details

Keywords: Investment; Decision Making; Investment Activism; Business Model; Growth and Development Strategy; Valuation

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