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Publications
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- Faculty Publications (942)
- November 1994
- Case
American Rice, Inc. in Vietnam
By: Ray A. Goldberg and Quintus Travis
Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details
- October 1994 (Revised January 1997)
- Case
Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)
By: V. Kasturi Rangan and Marie Bell
Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details
- October 1994
- Supplement
Frito-Lay, Decision Support System Software: Windows Version
- October 1994 (Revised November 1994)
- Case
Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures
By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris
Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details
- September 1994 (Revised October 1994)
- Case
Guinness PLC
By: Ray A. Goldberg and Grant Kelley
Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details
- September 1994 (Revised September 1994)
- Case
ConAgra, Inc.--The Food System Company
By: Ray A. Goldberg and Quintus Travis
- August 1994 (Revised January 1999)
- Case
Taco Bell Corporation (Abridged Update)
By: James L. Heskett
Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization. View Details
- July 1994 (Revised December 1994)
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition (1990-1992) TN
Teaching Note for (9-194-109). View Details
- July 1994 (Revised October 1995)
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition (1980-1986) TN
Teaching Note for (9-194-107). View Details
- July 1994 (Revised December 1994)
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition (1987-1989) TN
Teaching Note for (9-194-108). View Details
- July 1994 (Revised October 1995)
- Teaching Note
Mrs. Fields, Inc. Series TN
Teaching Note for (9-194-064), (9-194-065), and (9-194-066). View Details
Keywords: Food and Beverage Industry
- July 1994 (Revised October 1995)
- Case
Coca-Cola Harmless Warrants
By: Scott P. Mason and Mihir A. Desai
Underscores the arbitrage implicit in the pricing of a complex unit of debt and warrants issued by the Coca-Cola Co. View Details
- June 1994 (Revised October 2001)
- Supplement
Mrs. Fields, Inc. 1993
By: Lynda M. Applegate and Keri O. Pearlson
A compilation of press remarks that detail the changes in control and management initiated by the company. View Details
- June 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1988-1992)
By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management... View Details
- June 1994
- Background Note
Note on Onega Candy Co.: Entrepreneurship in Russia Case
By: Ray A. Goldberg, Sergey B. Andreyev and Dmitri N. Rylko
- May 1994 (Revised May 1995)
- Teaching Note
Cola Wars Continue: Coke vs. Pepsi in the 1990s TN
By: David B. Yoffie
Teaching Note for (9-794-055). View Details
- May 1994 (Revised March 2008)
- Case
Barilla SpA (A)
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing... View Details