Publications

22 Feb 2022
News

New Urban Order

By 2050, nearly 70 percent of the world’s population will live in cities, according to a 2018 UN report, up from 55 percent today. That means making room for and creating the infrastructure for another 2.5 billion people to live, work,... View Details

04 Jan 2018
Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage

August 2009 (Revised September 2011)
Case

Whole Foods: Balancing Social Mission and Growth

By: Christopher Marquis, Marya Besharov and Bobbi Thomason

In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet... View Details

Keywords: Business Model; Leadership; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; United States

03 Apr 2012
Working Paper Summaries

Clear and Present Danger: Planning and New Venture Survival Amid Political and Civil Violence

Keywords: by Shon Hiatt & Wesley Sine

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

13 Mar 2017
Working Paper Summaries

Why and How Investors Use ESG Information: Evidence from a Global Survey

Keywords: by Amir Amel-Zadeh and George Serafeim

27 Mar 2020
News

Pret a Manger's CEO on "Survival Mode"

Keywords: crisis management; leadership; food industry; employee management; Food Services and Drinking Places; Food Services and Drinking Places

04 Feb 2021
Research & Ideas

Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids

biggest decision that our customers make. It no longer was a priority during the pandemic.” To top it off, all of these changes in the business environment had to be “managed from a distance,” without the richness View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

05 Jun 2019
Working Paper Summaries

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

Keywords: by Ryan W. Buell and Basak Kalkanci

12 Jun 2020
Working Paper Summaries

Corporate Resilience and Response During COVID-19

Keywords: by Alex Cheema-Fox, Bridget LaPerla, George Serafeim, and Hui (Stacie) Wang

30 Jan 2017
Working Paper Summaries

The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

Keywords: by Geoffrey Jones and Ben Gettinger; Apparel & Accessories; Retail

08 May 2020
Working Paper Summaries

Corporate Environmental Impact: Measurement, Data and Information

Keywords: by George Serafeim, DG Park, David Freiberg, and T. Robert Zochowski

20 Oct 2020
News

HBS and Harvard’s Department of Stem Cell and Regenerative Biology Receive $25 Million Gift from The Chris and Carrie Shumway Foundation to Support Leadership in Life Sciences

February 10, 2015
Article

Nonprice incentives and Energy Conservation

By: Omar Isaac Asensio and Magali A Delmas

We investigate the effectiveness of nonprice incentives to motivate conservation behavior. We test whether tailored information about environmental and health damages produces behavior change in the residential electricity sector. In a randomized controlled trial with... View Details

Keywords: Motivation and Incentives; Energy Conservation; Environmental Sustainability; Pollutants; Health Disorders; Knowledge Dissemination; Behavior

Read Now

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

December 2001 (Revised June 2002)
Case

Monsanto: Technology Cooperation and Small Holder Farmer Projects

By: James E. Austin, Diana Barrett and Stephanie Oestreich

As the leading plant technology company in the global food system, how can Monsanto share this technology with small-sale producers and not-for-profit researchers and institutions? View Details

Keywords: Food; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Nonprofit Organizations; Society; Technology; Biotechnology Industry

04 Dec 2019
Working Paper Summaries

Pathways to Materiality: How Sustainability Issues Become Financially Material to Corporations and Their Investors

Keywords: by Jean Rogers and George Serafeim

2020
Working Paper

Measuring the Cost of Corporate Water Usage

By: DG Park, George Serafeim and T. Robert Zochowski

We develop a methodology that calculates the impact that organizations have on the environment through their water consumption relating to water stress risk. Using the methodology, we derive estimates for four companies that show how assumptions on the geographic... View Details

Keywords: Water; Water Management; Environment; Sustainability; Environmental Impact; Impact-Weighted Accounts; IWAI; Organizations; Environmental Sustainability; Valuation