Fast-Moving Consumer Goods - Publications - Faculty & Research

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

insights, à la the "Just Say No" campaign. But let's say your goals are a good deal more ambitious. You care about benefiting society as a whole. You want to help people stuck in grinding poverty. You want to know what villagers... View Details

Keywords: by Martha Lagace

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

has reinforced the perception of critics that markets for the digital currency—used primarily as an investment vehicle as it is not widely accepted as payment for goods and services—are little more than global casinos operating with... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

10 Feb 2016
Blog Post

Combining an Interest in Music and Business

my promise to myself was to actively maintain music as a core part of my life, as I was afraid the “MBA life” would be too time consuming to be able to do any music. Although I did continue to sing, I am a little embarrassed to admit that... View Details

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

13 Jun 2019
Blog Post

Expanding My Worldview Through FIELD Global Immersion

that is unfamiliar to you. Prior to HBS I was a clean energy engineer – not a digital marketer or consumer goods expert. The great thing about FGI is that creating a successful project requires you to do fun... View Details

22 Jan 2013
First Look

First Look: Jan. 22

condition, made chocolate more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption like ritualistic gestures do. It further showed that a delay between a ritual and the opportunity to View Details

Keywords: Sean Silverthorne

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

During the Internet and telecom bubble, investors placed money in mutual funds, believing it was being managed carefully, only to discover that it was placed in dot-com and telecom stocks. When the bubble burst, the money was mostly lost. Disenchanted with many mutual... View Details

Keywords: by D. Quinn Mills

29 Oct 2019
Sharpening Your Skills

Robots in the Boardroom

recent research from Harvard Business School faculty marks the possibilities and pitfalls that could occur along this digital transformation. A Good Place to Start Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond... View Details

Keywords: by Sean Silverthorne

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

contributions to society, says Harvard Business School Assistant Professor Frank Nagle. Doing so will encourage companies to spend more time working to make the world a better place, he says. Nagle points to the use of free and open source software, known as FOSS, to... View Details

Keywords: by Lane Lambert

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

(iStock) iStock SUMMING UP Does Diversity Really Enhance Performance? As I’ve pointed out in the past, a tenet of the MBA classroom is that if a case problem splits the class, it will produce a good discussion. This appears to have been... View Details

Keywords: by James Heskett

Web

National Markets - The Art of American Advertising

capita income and a more educated public also contributed to the creation of a consumer culture. Within this emerging national market, it fell to the advertiser to encourage consumers to buy View Details

17 Jan 2012
First Look

First Look: January 17

http://journals.aomonline.org/InPress/main.asp?action=preview&art_id=1065&p_id=2&p_short=AMLE Honest Rationales for Dishonest Behavior Authors:F. Gino and S. Ayal Publication:In The Social Psychology of Morality: Exploring the Causes of View Details

Keywords: Sean Silverthorne

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

professor Marta Wosinska led the conversation. The Propecia launch came at a time of regulatory change, which made advertising of prescription drugs to consumers more feasible. But Casola had to consider three limitations on such... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

28 Oct 2014
First Look

First Look: October 28

http://hbr.org/product/Whole-Foods--the-Path-to-/an/615019-PDF-ENG Harvard Business School Case 915-001 Pivots and Incentives at LevelUp LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will View Details

Keywords: Carmen Nobel

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's... View Details

Keywords: by Staff; Auto

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

Edmondson: Leadership will engage people to work together creatively I hope we will come to learn that hiding bad news is never a good idea. That will mean recommitting ourselves to mastering the leadership skills to tell the truth and... View Details

Keywords: by Dina Gerdeman

17 Nov 2009
First Look

First Look: Nov. 17

distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision... View Details

Keywords: Martha Lagace

Vimal Shah

Keywords: Fast-Moving Consumer Goods

Web

Industry Information - Alumni

the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the View Details

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1) Aging View Details

Keywords: by James Heskett; Auto

Publications