Publications

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

Find at Harvard

June 2001
Case

Competitive Dynamics in Home Video Games (F): The Fall of 3DO

Outlines the events leading up to 3DO's exit from the home video game licensing business. 3DO's business model is considered flawed because of its incompatibility with industry structure and economics. View Details

Keywords: Competition; Market Entry and Exit; Video Game Industry

Web

Eligibility | New Venture Competition

project naturally raises issues related to ownership of the work product and attribution of efforts for grading. While the business plan entry itself is not graded as part of the Competition, students are nonetheless directed to be... View Details

February 2024
Article

Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

By: Shane Greenstein

What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details

Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit

Find at Harvard

Register to Read

September 2023
Case

Healthy.io: The Negotiation for the Medical Selfie

By: Amit Goldenberg and Kumba Sennaar

Healthy.io, an Israeli digital health company, prepares to enter the U.S. market with its chronic kidney disease test. A product safety approval is delayed, putting the company’s cash runway at risk. How should the CEO negotiate his offer to insurance companies ahead... View Details

Keywords: Negotiation; Entrepreneurship; Venture Capital; Operations; Business Startups; Market Entry and Exit; Health Industry; Israel; United Kingdom; United States

August 2023
Case

Quotient

By: Thomas R. Eisenmann and Matt Higgins

The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction. View Details

Keywords: Engineers; Entrepreneurial Management; Growth; Go-to-market; Product Management; Entrepreneurship; Business Startups; Product Launch; Market Entry and Exit; Strategy; New York (city, NY); San Francisco

September 1984 (Revised May 1985)
Teaching Note

Federated Industries (A) TN

By: Robert J. Dolan

Teaching Note for (9-585-104). View Details

Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States

September 1984 (Revised December 1992)
Case

Federated Industries (A)

By: Robert J. Dolan

The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details

Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States

15 Nov 2020
News

Fostering Innovation in Social Enterprise Across Harvard

quality of the entries were as strong as ever. The Social Enterprise Track, which is sponsored by HBS’s Social Enterprise Initiative (SEI), fosters innovation across Harvard University. This year’s competitors included 53 teams comprising... View Details

June 2007
Teaching Note

SAP: Industry Transformation (TN)

By: Andrei Hagiu and Pai-Ling Yin

Teaching note to 707435. View Details

Keywords: Transformation; Competitive Advantage; Problems and Challenges; Market Entry and Exit; Information Technology Industry

May 1999 (Revised August 1999)
Case

Westfield America

By: William J. Poorvu, Richard S. Tedlow and Daniel J. Rudd

The company is attempting to duplicate its Australian formula for successful mall ownership in the U.S. market. It must deal with rapidly evolving financial markets while recognizing and capitalizing on emerging trends in retailing. View Details

Keywords: Market Entry and Exit; Adaptation; Financial Markets; Property; Trends; Retail Industry; Real Estate Industry; Australia; United States

Find at Harvard

April 1971 (Revised February 1984)
Case

Gould, Inc.: Graphics Division

Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and... View Details

Keywords: Diversification; Market Entry and Exit; Acquisition; Product Development; Computer Industry; Battery Industry

06 Feb 2014
News

Why the X Games Won't Dethrone the Olympics

Keywords: disruptive innovation; sports; competitive advantage; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Web

Finding & Using | Baker Library

century to the present. We offer an array of tools and services to assist you through the process of identifying, requesting, and working with collections. Library catalogs, guides, curated content, digital resources, and online exhibitions offer View Details

16 Dec 2014
First Look

First Look: December 16

may target the most successful complementors so as to appropriate value from their innovations, or they may target poor performing complementors to improve the platforms' overall quality. Using data from Amazon.com, we analyze the patterns of Amazon's View Details

Keywords: Sean Silverthorne

January 2025 (Revised April 2025)
Case

Food for Thought: Exiting Russia? (A)

By: Clayton S. Rose, Hugo Etchegoyhen and Lena Duchene

In September 2022, the French food companies Bonduelle and Danone each grappled with the difficult decision of whether to exit Russia following its invasion of Ukraine in February. Both companies were deeply embedded in Russia’s agricultural supply chains and local... View Details

Keywords: Business Exit or Shutdown; Ethics; Market Entry and Exit; Public Opinion; War; Food and Beverage Industry; Europe; France; Russia

September 1988 (Revised October 1992)
Case

Suzuki Samurai

By: John A. Quelch

Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details

Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States