Publications

December 2004 (Revised October 2005)
Case

Hasbro Games -- POX (A)

By: David B. Godes and Elie Ofek

Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details

Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

the same numbers of two decades ago. Levy's genius, says Harvard Business School's Allen S. Grossman, was in not only recognizing the problem, but also bringing together resident organizations and board members to start solving it. “I... View Details

Keywords: by Kim Girard; Entertainment & Recreation

June 2008
Case

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details

Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry

May 2017
Supplement

Betfair (C)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model. View Details

Keywords: Betfair; Exchange; Betting; Betting Markets; Diversification; Market Design; Business Model; Entertainment and Recreation Industry; Europe

November 2015
Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

December 2014
Supplement

Aspen Skiing Company Video Supplement

By: Michael W. Toffel

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Tourism Industry; Tourism Industry; Aspen

13 Dec 2022
Cold Call Podcast

Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse

Keywords: Re: Mitchell B. Weiss; Entertainment & Recreation; Entertainment & Recreation

November 1981 (Revised December 1992)
Case

Gotham Giants

The owner of a professional baseball team is trying to figure out if promotions are having an effect on ticket sales, and if televising games is hurting attendance. He considers renegotiating the television contract. View Details

Keywords: Marketing Strategy; Sports; Television Entertainment; Sports Industry

October 2008 (Revised November 2008)
Case

Miles Davis: Kind of Blue

Examines how successful companies can “jump to the next S-curve” through an analogy to the life's work of Miles Davis, especially his paradigm-shattering Kind of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field,... View Details

Keywords: Disruptive Innovation; Creativity; Music Entertainment; Music Industry

April 2001 (Revised August 2002)
Case

Frasier (B)

By: Guhan Subramanian and Michelle Kalka

Supplements the (A) case. View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

February 2002 (Revised February 2002)
Case

Roundabout Theatre Company, The (A)

Todd Haimes is the artistic director of the Roundabout, a nonprofit theatre. He must decide if he is willing to accept a large sponsorship from American Airlines and, in doing so, allow the airline to the name the Roundabout's new Broadway theatre. In making this... View Details

Keywords: Business or Company Management; Nonprofit Organizations; Decision Making; Financing and Loans; Theater Entertainment; Fine Arts Industry

October 1997 (Revised June 2001)
Case

Disney (C): The Mouse in Times Square

By: Michael A. Wheeler, Thomas Dretler and Georgia Levenson

Disney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times... View Details

Keywords: Negotiation Types; Urban Development; Tourism Industry; Tourism Industry

October 1981 (Revised August 2010)
Case

Quabbin Cablevision Company

By: Henry B. Reiling

Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal... View Details

Keywords: Mergers and Acquisitions; Business Organization; Television Entertainment; Entrepreneurship; Capital Structure; Taxation; Telecommunications Industry; Massachusetts