Publications

Web

African American Student Union Spotlight on Joint Degrees - MBA

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March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

Web

What is an HBS Section? - MBA

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General Management Curriculum - Faculty & Research

3.0 Challenges and Opportunities in the Restaurant Industry Michael S. Kaufman , Andy Pforzheimer Spring 2025 Q3Q4 3.0 Changing the World: Life Choices of Influential Leaders (also listed under Accounting & Management and Organizational... View Details

September 2017 (Revised January 2019)
Case

FJ Management Inc.

By: Lynda M. Applegate and Matthew G. Preble

In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company’s strategic direction. Maggelet, daughter of the company’s founder, has led FJ Management since 2009 when she stepped in as CEO... View Details

Web

Electricity - Business & Environment

Manager, Strategy & Business Development Distributed Generation, NextEra Energy Resources Tanuj Deora HBS MBA 2006 Vice President, Market Development and Regulatory Affairs, Uplight “I'm addressing climate change by helping transform... View Details

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3 Benefits of the Case Method - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details

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College Students, Take a Sneak Peek at the HBS MBA - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details

11 Nov 2014
First Look

First Look: November 11

transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to... View Details

Keywords: Sean Silverthorne

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry