Publications

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

begins with 150-plus diverse teams working with global partners to develop new products and services. To help facilitate this process, faculty teach the concept of "design thinking," allowing students to generate ideas, quickly... View Details

Keywords: by Michael Blanding; Education

September 2020 (Revised July 2022)
Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with low disposable income; per... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

07 Aug 2000
Research & Ideas

Rocket Science Retailing

early sales at a few carefully selected test stores. We found that the selection of stores greatly affected the quality of the forecasts. By using historical sales data to pick a diverse group of test stores that matched varying customer... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

September 2020 (Revised July 2022)
Supplement

Spreadsheet Supplement to Artea (B) and (C)

Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting" View Details

Keywords: Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

31 Oct 2004
What Do You Think?

Should the Wisdom of Crowds Influence Our Thinking About Leadership?

view that the term "crowd" might be a bit extreme in describing effective management processes. For example, John Baxter suggests that "a group of knowledgeable 'veterans' ... in conjunction with others from the external... View Details

Keywords: by James Heskett

11 Sep 2006
Research & Ideas

Negotiating When the Rules Suddenly Change

formulating negotiation strategy, strive to view the landscape as other parties see it. Returning to our hockey example, the NHL general managers had to work on at least three different levels as they raced to sign players. They had to... View Details

Keywords: by Michael Wheeler; Sports

18 Jun 2012
Research & Ideas

Better by the Bunch: Evaluating Job Candidates in Groups

available, you're much more likely to be able to compare different attributes of the shoes." Next Steps The researchers are currently testing their theory at a large company. Instead of submitting promotion recommendations to upper View Details

Keywords: by Maggie Starvish

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

past tax reforms? Desai: Reagan was very involved. He had a real point of view about it. Clinton spoke about it eloquently. Both Bushes managed to speak about it. Obama was a little more detached. This time is also different in that we're... View Details

Keywords: by Sean Silverthorne

April 2011 (Revised July 2011)
Case

Renewing GE: The Africa Project (A)

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details

Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States

Educators

29 Nov 2022
Cold Call Podcast

How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

Keywords: Re: Joseph Pacelli; Technology; Media & Broadcasting

25 Mar 2021
Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

managers valuable insights, but there are potential pitfalls, Luca says. They include: Failing to tie experiments with managerial decision-making. Some organizations tend to relegate testing to specialized teams without deep managerial... View Details

Keywords: by Danielle Kost

September 2020
Teaching Note

Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (A) and (B)

By: Rosabeth Moss Kanter and Amy Hernandez Turcios

Teaching Note for HBS Case Nos. 321-017 and 321-018. View Details

Keywords: Latinx; Bank; Latin America; Representation; Scale; Inclusion; Coalition; Resources; Talent and Talent Management; Diversity; Ethnicity; Banks and Banking; Leadership

March 2008
Case

Patel Food and Chemicals Private Limited (A)

By: Felda Hardymon and Ann Leamon

Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, must decide whether to hire a CFO candidate. Previously, his company's book-keeping has been done by an uncle, who has mentioned that he may retire soon. Patel could hire his... View Details

Keywords: Selection and Staffing; Family Business; Managerial Roles; Emerging Markets; Diversity; Finance; Food and Beverage Industry; Gujarat

Find at Harvard

14 Jun 2011
First Look

First Look: June 14

Success requires appreciating the diversity at the base of the pyramid and the importance of scale in undertaking ventures there. Witness Manila Water's success in the Philippines and Hindustan Unilever's in South Asia. Failure to... View Details

Keywords: Sean Silverthorne

March 2024
Case

Unintended Consequences of Algorithmic Personalization

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

Educators