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  • All HBS Web  (735)
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  • 01 Jun 2014
  • News

Screen Saver

supply-demand curve and dynamics specific to a market's geography to determine pricing.) A less visible change over the past five years has been a conversion from 35-millimeter to digital projection, a costly but necessary move that Lopez... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • Web

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Organizations & Markets Guhan Subramanian Fall 2025 Q2 1.5 Demystifying the Family Enterprise Technology & Operations Management Christina Wing Fall 2025 Q1Q2 3.0 Designing Tech Ventures Technology & Operations Management Robert Howe , Tom Clay Fall 2025 Q1Q2 3.0 View Details
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • 14 Jan 2014
  • First Look

First Look: January 14

following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in objects to improve offerings (think... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2017
  • News

Can Neuroscience Find You the Perfect Job?

When you become an entrepreneur, a woman entrepreneur, you basically are entering the single digits club, and it's a shock. It was a shock to me to go to meetings or dinners or whatever the case may be and just constantly be surrounded by... View Details
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=606004 Glass Egg Digital Media Harvard Business School Case 508-066 Glass Egg is an outsource games development firm in... View Details
Keywords: Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

overwhelmed, Alene continued production, providing face shields free of charge to more than 300 organizations across a dozen states. Among the media outlets that featured the effort were ABCs: Pandemic What You Need To Know, The White... View Details
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