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  • All HBS Web  (8,609)
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    • News  (1,756)
    • Research  (5,671)
    • Events  (73)
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Show Results For

  • All HBS Web  (8,609)
    • People  (21)
    • News  (1,756)
    • Research  (5,671)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,963)
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  • 2008
  • Working Paper

Competition and Resource Sensitivity in Marriage and Roommate Markets

By: Bettina-Elisabeth Klaus
We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets agents are consumers and resources at the same time. We investigate two new properties that capture the effect a newcomer has on... View Details
Keywords: Competition; Marketplace Matching
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Klaus, Bettina-Elisabeth. "Competition and Resource Sensitivity in Marriage and Roommate Markets." Harvard Business School Working Paper, No. 09-072, December 2008.
  • February 2019
  • Case

Miroglio Fashion (A)

By: Sunil Gupta and David Lane
Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details
Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry
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Gupta, Sunil, and David Lane. "Miroglio Fashion (A)." Harvard Business School Case 519-053, February 2019.
  • March 1997
  • Background Note

Copper and Zinc Markets 1996

By: Peter Tufano
Provides background information on copper and zinc markets as of mid-1996. Discusses supply and demand conditions, forecasts of the spot prices of the metals, and contracts for future delivery (forwards, futures, and options). View Details
Keywords: Demand and Consumers; Metals and Minerals; Supply and Industry; Mining Industry
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Tufano, Peter, and Alberto Moel. "Copper and Zinc Markets 1996." Harvard Business School Background Note 297-055, March 1997.
  • December 2009
  • Teaching Note

TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4065. View Details
Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing Channels; Brands and Branding
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)." Harvard Business School Teaching Note 094-066, December 2009.
  • 04 Feb 2021
  • Research & Ideas

Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids

contact. While some businesses have boomed amid demand for videoconferencing and collaborative technology, the CEOs of other firms will likely face difficult decisions, if they haven’t already. On a personal... View Details
Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg
  • 27 Jun 2019
  • Working Paper Summaries

The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

Keywords: by Chaithanya Bandi, Toni Moreno, Donald Ngwe, and Zhiji Xu; Retail
  • Research Summary

New Technologies and the Future of Food and Nutrition

By: Ray A. Goldberg
Ray A. Goldberg has been investigating the impact of new technologies on, and the functioning of, the global agribusiness system in the twenty-first century. He is currently developing a seminar to bring scientists, business leaders, academics, and consumer... View Details
  • August 2014 (Revised March 2015)
  • Case

Pivots and Incentives at LevelUp

By: Benjamin Edelman and Karen Webster
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to... View Details
Keywords: Mobile Payments; Smartphone; Credit Cards; Interchange Fee; Mobile Marketing; Product Positioning; Competitive Strategy; Mobile Technology; Technology Networks; Food and Beverage Industry; Food and Beverage Industry; United States
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Edelman, Benjamin, and Karen Webster. "Pivots and Incentives at LevelUp." Harvard Business School Case 915-001, August 2014. (Revised March 2015.) (request courtesy copy.)
  • July 2019
  • Teaching Note

Miroglio Fashion

By: Sunil Gupta
Teaching Note for HBS Nos. 519-053, 519-070, and 519-072. View Details
Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; Marketing; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry
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Gupta, Sunil. "Miroglio Fashion." Harvard Business School Teaching Note 520-007, July 2019.
  • 08 Mar 2016
  • Video

Marketing and CPG

  • 12 Nov 2021
  • News

Why the Chip Shortage Drags On and On … and On

  • 2014
  • Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
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Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
  • September 2016
  • Case

Financial Services at Falabella (A)

By: C. Fritz Foley and Agustin M. Hurtado
In 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its financial services division. More than 4.5 million customers had CMR credit cards that could be used in... View Details
Keywords: Consumer Credit; Financial Institutions; Personal Finance; Financial Management; Financial Strategy; Corporate Strategy; Banking Industry; Retail Industry; Latin America; Chile; Argentina; Colombia; Peru
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Foley, C. Fritz, and Agustin M. Hurtado. "Financial Services at Falabella (A)." Harvard Business School Case 217-016, September 2016.
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
  • October 2014 (Revised May 2017)
  • Teaching Note

Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

By: John A. Quelch
Keywords: Mergers & Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America
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Quelch, John A. "Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)." Harvard Business School Teaching Note 515-047, October 2014. (Revised May 2017.)
  • 20 Jul 2020
  • Op-Ed

It's Time for a Bipartisan Health Plan for Employers and Employees

HRA-Public Option combination, employers that are now compelled to continually raise out-of-pocket expenses to employees to control health care costs will no longer be caught in the middle between the complaints of employees and the View Details
Keywords: by Regina E. Herzlinger and Richard J. Boxer; Health; Insurance
  • 2022
  • Chapter

Capitalism and the Environment

By: Geoffrey Jones
Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details
Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change
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Jones, Geoffrey. "Capitalism and the Environment." Chap. 8 in Evolutions of Capitalism: Historical Perspectives: 1200–2000, edited by Catherine Casson and Philipp Robinson Rössner, 187–211. Bristol, United Kingdom: Bristol University Press, 2022.
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • June 2017
  • Teaching Note

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Retail Industry; Consumer Products Industry; Advertising Industry; Mining Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
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Esty, Benjamin C., Daniel P. Gross, and Lauren G. Pickle. "The De Beers Group: Exploring the Diamond Reselling Opportunity." Harvard Business School Teaching Note 717-481, June 2017.
  • 14 Oct 2015
  • News

When People Pay Attention to Video Ads and Why

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