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  • September 2020 (Revised July 2022)
  • Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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    Rebecca A. Karp

    Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

      Effects of an Information Sharing System on Employee Creativity, Engagement, and Performance

      Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by JAR, to test whether an information sharing system recording... View Details
      • 26 Apr 2021
      • News

      Lumumba Seegars on Inequality and Agency in ERGs

      • 2011
      • Other Unpublished Work

      Innovation and Regulative Ambiguities in the U.S. Geothermal Power Sector

      By: Shon R. Hiatt
      While prior institutional research has focused on institutional ambiguity as an exogenous condition under which organizations exercise agency, this study examines the state's exercise of agency in making legal institutions more or less ambiguous and its impact on... View Details
      Keywords: Entrepreneurship; Policy; Energy Sources; Innovation and Invention; Energy Industry; United States
      Related
      • Teaching Interest

      Launching Technology Ventures

      By: Jeffrey F. Rayport

      This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

      • August 2019 (Revised July 2023)
      • Module Note

      Demystifying the Family Enterprise: Module 1 - The Family

      By: Christina R. Wing, Madeline Keulen and Vicki Morton
      Module 1 of Demystifying Families in Business focuses on the Family. The Family unit forms the bedrock of the organizations that comprise the collective Family organization, specifically, the virtues that define the Family members’ rules of engagement, and the... View Details
      Keywords: Family Business; Family and Family Relationships; Governance; Values and Beliefs; Business Organization
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      • 10 Aug 2020
      • Blog Post

      HBS Summer Fellows Focus on Racial Equity and Justice

      students engaging in this critical work. This summer, HBS is supporting a record 161 Social Enterprise Summer Fellows, with many organizations and projects focused on racial equity and justice. The Social... View Details

        Juan Alcacer

        Juan Alcacer is the James J. Hill Professor of Business Administration at Harvard Business School. He joined HBS in 2007 and has taught the required MBA strategy course, an elective on Global Strategy and PhD courses in Strategy and International Business. Within... View Details

        Keywords: consulting; management consulting; telecommunications
        • 23 Apr 2012
        • Research & Ideas

        How to Brand a Next-Generation Product

        preferred name. But when the list included several new features, 65.7 percent chose the name StreetPilot. While these experiments focused on high-tech equipment, the professors note that the findings hold true across many industries.... View Details
        Keywords: by Carmen Nobel

          Vikram Gandhi

          Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

          Keywords: financial services
          • 03 Jul 2013
          • What Do You Think?

          What Are the Limits of Transparency?

          Summing Up What Is Transparency's "Sweet Spot"? We generally think of transparency as an admirable organization quality. But commenting on this month's column, Kapil Kumar Sopory summed up a lot of the thinking with the... View Details
          Keywords: by James Heskett
          • September 2020 (Revised June 2023)
          • Supplement

          Spreadsheet Supplement to Artea Teaching Note

          By: Eva Ascarza and Ayelet Israeli
          Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
          Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
          Related
          • September 2020 (Revised July 2022)
          • Exercise

          Artea (D): Discrimination through Algorithmic Bias in Targeting

          By: Eva Ascarza and Ayelet Israeli
          This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
          Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
          Related
          • 31 Aug 2020
          • Blog Post

          Five Important Steps before Taking the Entrepreneurial Leap

          finance. Hilary is focused on ensuring the customer experience is executed flawlessly – from first click to product delivery. Our entrepreneurial journey in some ways can be mapped back to one of the first... View Details
          • 18 Dec 2006
          • Lessons from the Classroom

          Grooming Next-Generation Leaders

          use the right approach at the right time and change as the situation demands is going to be tough. Not everybody can do it. That's going to distinguish the true leaders from people who are capable but not leaders." Targeting Talent Employees in large and small... View Details
          Keywords: by Martha Lagace
          • 25 May 2011
          • HBS Case

          QuikTrip’s Investment in Retail Employees Pays Off

          investments might take years to bear fruit—though patience has paid off in the past. "This is not an organization that focuses on short-term maximization of profits," says Ton. "By putting... View Details
          Keywords: by Julia Hanna; Retail
          • 08 Jan 2008
          • First Look

          First Look: January 8, 2008

          Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf What Do Non-Governmental Organizations Do? Authors:Eric D. Werker and Faisal Z. Ahmed Abstract No abstract is available at this time. Download the paper:... View Details
          Keywords: Martha Lagace
          • TeachingInterests

          MBA Required Curriculum Marketing

          Marketing

          The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details

            Robert Simons

            Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details