Publications

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

relationship between green business and governments. The struggles of entrepreneurial pioneers have rarely proved profitable, as they were forced to compete with conventional businesses that ignored negative... View Details

Keywords: Sean Silverthorne

01 Mar 2017
News

Alumni and Faculty Books for March 2017

relationships with employees: make it personal, get it done, and understand why it matters. The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right) by Jeetendr Sehdev (MBA 2004) (St.... View Details

01 Jun 2017
News

Alumni and Faculty Books for June 2017

develop a high-level blueprint of the IT systems, decide where to locate and how to lay out floor plans, set up relationships with suppliers, and design a management system... View Details

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

July 1994 (Revised January 1997)
Case

Steamboat Ski & Resort Corporation

By: Jeffrey F. Rayport

The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details

Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado

Web

The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade

issued by the Chinese government, the hong merchants enjoyed considerable power. All foreign trade was required to be channeled through them. They purchased most of the imports, arranged for exports back to America, and made sure... View Details

July 2011
Teaching Note

a-connect: In Search of Talent Partners (TN) (A) and (B)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 409036 and 411085. View Details

Keywords: Revenue; Business Offices; Attorney and Client Relationships; Customer Focus and Relationships; Initial Public Offering; Organizations; Change; Consulting Industry; Boston; Hong Kong; Singapore; San Francisco

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

the same customers. The Ordinary reduces costs. The no-frills cosmetic brand eschews the kind of product customization and coveted celebrity endorsements often seen in the industry, cutting research View Details

Keywords: by Michael Blanding

20 Dec 2018
Blog Post

A Time For Opportunity In Food and Agriculture

noise and figuring out what consumers want and how we can pull that through the supply chain is challenging and really exciting.” How can MBAs launch their careers in this... View Details

28 May 2019
News

Alumni and Faculty Books for June 2019

product launch platform that helps innovative products reach a community of millions―guides you through every step of the consumer product creation process. Connected Strategy: Building Continuous Customer View Details

29 Jun 2017
Research & Ideas

Why Uber Is Worth Saving and How To Do It

environment, and mend its sometimes-cantankerous relationship with its 1 million-plus drivers, who are independent contractors. Besides, Kanter says, the company needs to rethink whether it makes sense to... View Details

Keywords: by Dina Gerdeman; Transportation

01 Dec 2019
News

Shaping Leaders Who Understand Business and the Environment

Administration. Serafeim teaches Reimagining Capitalism: Business and Big Problems, one of several electives in the MBA Program that focus on environmental and social... View Details

Keywords: April White

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

Because of the different competencies and business models required for the traditional pharmaceutical business vs. pharmaceutical compounding, Imprimis did not have the resources to pursue both of these options at once. Instead, Baum had... View Details

Keywords: Sean Silverthorne

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

yourself,” says Arthur C. Brooks, Arthur C. Patterson Faculty Fellow. “You're not going to be a good entrepreneur unless you see that your life is your enterprise; your life is your startup.” Here’s what Brooks and four other HBS experts... View Details

Keywords: by Dina Gerdeman and Danielle Kost

June 2008
Case

Rackspace Hosting in Late 2000

By: James L. Heskett and W. Earl Sasser

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video... View Details

Keywords: Customer Focus and Relationships; Finance; Management Teams; Service Operations; Customer Ownership; Strategy

June 1998 (Revised September 1998)
Case

Case for Brand Loyalty, A

Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details

Keywords: Consumer Behavior; Brands and Branding